• IS YOUR CHILD A PICKY EATER?

•DO YOU FIND IT HARD TO FEED YOUR CHILDREN WITH HEALTHY FOOD?

•DO YOU WANT A SOLUTION FOR THAT ????

Members And Their Contribution

• MADHUMITHA ARJUNAN (1102): IDEA AND OBJECTIVES OF THE BUSINESS• APARNA VENUGOPLAN (1082): SWOT

ANALYSIS, ,COMPETITORS• MEAGAN MARTIS (1104): PRODUCT, SOCIAL

RESPONSIBILITY• MADHAV MAHAJAN (1101): PROMOTION, PRICE,

PACKAGE• ABHI RAM VARMA (1096): FORM OF BUSINESS

ORGANISATION, ORGANISATION STRUCTURE• YESHASV BHARGAVA: INVESTMENT STRUCTURE,

OPERATING COST

GUMMY NUMMIES

Form Of Business

Gummie Nummies has formed a Partnership with Candico India, a

leading candy manufacturer in the country.

Organisational Structure

• Founded & led by Dr. Madhumitha, CEO• Research team led by Meagan• Madhav, the Marketing Manager• Yeshasv, the Financial Manager• Aparna, the General Manager• Abhi Ram, representative of Candico India’s

partnership.

• Gummie Nummies shares 45% of its capital and profits with Candico India.

• Apart from the profits earned through sales, Gummie Nummies helps Candico India to enter the health-related food market without disturbing any of their current candy line-up, and for a much lesser cost.

• With Candico as a partner, Gummie Nummies has access to several resources and amenities like

i. State-of-the-art manufacture facility & machinery.ii. Financial support for continuous raw material

supply and production.iii. Free-of-cost mentorship for improving overall

marketingiv. Stamp of a leading candy manufacture, ensuring

supreme quality to the consumer.

Our Partner

ProductGummie Nummies is a health supplement for your young ones. Licensed by ICMR & IAP Organic Vegetarian Provides 9 essential vitamins (A, B Complex, C, D, E, H) + iron+

calcium NO..

1. artificial colouring2. artificial flavouring

5 different flavours Child proof caps Containers available in 2 sizes. 1. Small with 20 supplements 2. Large with 60 supplements

Investment Structure

• 45% of our capital need is met through our product partnered candy firm, and the other 55% s invested by the one who gave the idea Dr. Madhumitha.• Candico India contributed 90 lakh INR with an

additional access to one of their manufacturer facility and machinery.• Additionally, Dr. Madhumitha has invested another

1.1 crore INR.• So, the initial investment of Gummy Nummies is 2

crore INR.

Operating Cost

Production Cost

Research & Development

Packaging Cost

Selling Cost0

102030405060708090

100

Operating CostRs .210

ProfitRs.60

PriceRs. 270

OUR SELLING COST

Human Billboards

Ad Spots

TelevisionSocial Media

Rs. 68400*2= 136800

Rs. 40000

Rs. 24,75,000 + 12,37,500

Rs. 1800*2= 3600

Our Scale Of Production

Particulars Major cities Minor cities

Cities 16 3

Retailers 20 10

Bottles sold per retailer 30 30

Revenue Expected 2835000

PromotionNobody counts the no.

Of advertisements, people just remember

the impression you make!

Ways of Promotion

Social Media Partner with a company Human bill boards Sponsor a cause I LOVE YOU technique T.V Advertisement Ad spot on shopping cart handles

India Undernourished

Main Target PlacesCHANDIGARH

Our DestinationsDELHI(HEADQUARTER):NCR(TRI-CITIES)CHANDIGARHRAJASTHAN: JAIPUR & UDAIPURMADHYA PRADESH: BHOPAL & INDOREUTTAR PRADESH: LUCKNOW & AGRABIHAR: PATNA & GAYAGUJARAT: AHMEDABAD & SURATCHHATISGARH: RAIPURORRISA: BHUBANESHWAR & CUTTAKJHARKHAND: JAMSHEDPUR MEGHALAYA: SHILLONG

Packaging

•Don’t JUDGE the book by it’s cover but a

good cover definitely attracts the Reader!!

Toffee In The Trophy

15 cm

1 cm

Diameter= 6cm

Levels Of Packaging

•Primary-Trophy•Transportation-Cartons with the capacity of 30 trophies of 250 gm. each

W O T

•Provide children with calcium and vitamins•Extensive research and laboratory analysis•No artificial coloring or flavoring.

•Time and money for research and development.

•Promoted with recommendation of more doctors.•Has the ability to sell online.•Potential to enter international market.

•Competition in national and international market.

S

Competitors

First online store for organic multivitamins in India.

Social Welfare•We Have Specially Created The Gummie

Nummies Bottles To Be Top Grade 1 Quality PET. As Per American Chemistry Council, These Are Reusable At Homes.

•We Provide The Disabled People Employment Opportunities.

•Every 6 Months Bring Members Of Old Age Home And Our Children To Interact With Each Other.