@MikeRamsey

#mnSearch

Burley

Happy Island

This

ThisThese

There

There

Mordor

GuideIdiot’s

EverythingQuestion

Lesson One

@MikeRamsey

If I had 8 hours to chop down a tree, I would spend 6 hours sharpening my axe-Abe Lincoln

@MikeRamsey

@M

ike

Ra

mse

y

@MikeRamsey

UsabilityHub

17% Local64% Organic11% Paid92% Above Fold

@MikeRamsey

@MikeRamsey

8% Local54% Organic23% Paid77% Above fold

@MikeRamsey

@MikeRamsey

@MikeRamsey

@MikeRamsey

@MikeRamsey

@MikeRamsey

Salt Lake CityHotel

@MikeRamsey

Denver Sushi

Shout out to Darren Shaw

@ Whitespark

@M

ike

Ra

mse

y

@MikeRamsey

@MikeRamsey

@MikeRamsey

100 US Cities

6 Different keywords

@MikeRamsey

1-3 Organic+local

8-10 Organic+local

Website+Content

Links+Shares

Local Listings

Reviews+ Feedback

Analyzed over 55 factors

@MikeRamsey

49.4

54.5

46

47

48

49

50

51

52

53

54

55

1 to 3 8 to 9

Total Citations (or local listings)

Top Ranking PI Lawyers had 9% less

@MikeRamsey

22% 21%

0%

100%

1 to 3 8 to 9

Niche Citations

Top Ranking PI Lawyers had 6% more

@MikeRamsey

1.00

3.00

-

1.00

2.00

3.00

4.00

1 to 3 8 to 9

NAP Issues – (infogroup)

@MikeRamsey

Name

Address

Phone NumberABC Co. 123 Road #117Salt Lake City, Utah(801) 567-5678

Alfa Beta Cappa Co. 123 Rd Ste 117SLC, Utah(801) 334-3456

Alfa Beta Cappa#117 123 RoadSalt Lake City, Utah(800) 123-1234

@MikeRamsey

@MikeRamsey

7.4

7.5

7.34

7.36

7.38

7.4

7.42

7.44

7.46

7.48

7.5

7.52

1 to 3 8 to 9

Google Places/Map Maker Categories

@MikeRamsey

7.2

3.7

0

1

2

3

4

5

6

7

8

1 to 3 8 to 9

Total Images on Google Listing

@MikeRamsey

Top Ranking PI Lawyers had 95% more

Link Research

@MikeRamsey

WebMeUpLink Tool

@MikeRamsey

http://webmeup.com/

9698

3735

0

2000

4000

6000

8000

10000

12000

1 to 3 8 to 9

Total Links

@MikeRamsey

Top Ranking PI Lawyers had 160% more

220

160

0

50

100

150

200

250

1 to 3 8 to 9

Total Linking Domains

@MikeRamsey

Top Ranking PI Lawyers had 37% more

120

81

0

20

40

60

80

100

120

140

1 to 3 8 to 9

Total Linking C blocks

@MikeRamsey

Top Ranking PI Lawyers had 49% more

13%

15%

12%

13%

13%

14%

14%

15%

15%

16%

1 to 3 8 to 9

Exact Match Anchor Text

@MikeRamsey

Example: Chico Personal Injury Lawyer

@MikeRamsey

@MikeRamsey

Is Creating Great Content

Enough?

@MikeRamsey

Penalized Get a site

Lesson Two

@MikeRamsey

Panguin Tool

I’m going to tell you a little secret…

@MikeRamsey

Competitors Track

Lesson Three

Good Artists Copy…Great Artists

Steal@MikeRamsey

moz

WebMeUp

Facebook

@MikeRamsey

ConstantlyShare…

Lesson Four

Who do you Admire?

Knowledge increasesfrom sharing

What You Know

Enemy of Great

Good is the

Lesson Five

“Scissors”

Ran a Local Business for over 50 years.

40 views 62,285 views@MikeRamsey

Are you willing to put your

Name On It?

Are you willing to bet your

Job On It?

Value

Show Your

Lesson Six

http://moz.com/rand/the-t-shaped-web-marketer/

Master your analytics platform and

Attribution

Keep PersonalStats

Mike Ramsey

Email me mike@niftymarketing.comFollow Me on Twitter @MikeRamsey