Welcome to the Mobile App Cockpit

Amit Levi, Music

“I have a thing for tools” Tim allen

3 apps in each appstore (9 apps altogether)

Over 70 million installs

Over 5M monthly active users

Among top 10 Music apps in most regions

17 Employees

I am doing product, analytics, monetization.

Introduction About Music

http://youtube.com/v/MAqTIiGfZ_k

The Full Lifecycle What to monitor?

AppStore performance

Installations

Onboarding flow

Monetization

Engagement

Ranking Reviews Rating

Grossing Free

Sensor tower

App Annie UserTestin

gASOApp store

performance

Sources Numbers Regions

AppsFlyer /

Kochava / Adjust /

Appsalar / Singular…

BIInstallatio

ns

Start to Finish

1st day retention

1st Session

engagement

BIUserTestin

gSession

RecordingAppSee |

Lookback | ...Onboarding Flow

Engagement

BI Push

NotificationsParse | Urban

Airship | …Retention

EmailMailGun |

Mailchimp | ...AB testsFabric

Push notificatio

nsEmail blasts

Retention BehaviorCrashes

http://www.usertesting.com/v/657055a2-585e-493b-9af7-26f21c5bf6f0?encrypted_video_handle=9FnubVNEFfHR6riKQGYeRQ&shared=true

In App Purchase

sSubscript

ion Ads

Ad Networks

Ad Mediation

Admob | IronSource | …

ITC / Google play

AppAnnie BI

Monetization

Monitoring My toolbox

Daily Revenues Daily New users Version feature adoption Version crashes

Monitoring The Checklist

Drill in?

Any questions ?You can find me atAmit Leviamit@yokee.tv

Thanks!