NIKE PRO COMBAT

HOW DO WE MAKE NIKE PRO THE UNDISPUTED BASELAYER OF CHOICE FOR OUR ATHLETE ?

STRATEGY

NikeNIKE PRO

COMBAT

STRATEGY

Football

Basketball

Baseball & Global Football

LACKS DEFINITION IN THE MIND OF OUR CONSUMER

Under Armour photos

UNDER ARMOURHAS A CLEAR DEFINITION

OBSTACLE OPPORTUNITY

= BASELAYER

SO HOW DO WE DEFINE NIKE PRO COMBAT

?

ME vs.TEAM

LOOK FEELPLAY

PROINFLUENCE

ATHLETE

BRAND

INSPIRE & INNOVATE

ALWAYS ON OFFENSE

EMPOWERING THEM TO FEEL INVINCIBLE

NOT

TRANSFORMATION

PLAYER BEAST

Enabling the transformation.

NIKE PRO COMBAT:

VIDEO

Brian Dawkins

KOBE

Black Mamba

Black Mamba

Beyonce

BEYONCE

SASHA FIERCE

RETAILONLINE EXPERIENTIAL

RETAILONLINE EXPERIENTIAL

Dorian Bell

The Ohio State

Single

Dorian Bell

Dorian Bell has joined Alterego.

ONLINE

D-Stroy

Alterego on Facebook

Dorian Bell

ONLINE

TRAMPLE THE DEAD HURDLE THE WEAK

LEFT SIDE...STRONG SIDE!!! LET”S DO THIS TONIGHT!

GAME TIME BABY... ACT A FOOL!

Dorian Bell

The Ohio State

Single

Dorian Bell

D-Stroy

Dorian Bell has joined Alterego.

ONLINE

ALTEREGO

ONLINE

ONLINE

RETAILONLINE EXPERIENTIAL

RETAIL

RETAIL

RETAIL

RETAIL

RETAILONLINE EXPERIENTIAL

Experiential

Experiential

Define Pro Combat for other sports and give them an alterego platform.

Platform for Other Sports

Football AthleteEgos

FUTURE

THANK YOU.