Ludus Dance James WooldridgeHead of ICT & Marketingjames.wooldridge@ludusdance.org

Who are Ludus Dance?

• Two Producing Departments.

• Ludus Touring Company Britain’s Leading Dance in Education Company

Tour a dance theatre show for first time dance audiences (8 years plus)

• Dance DevelopmentTeam of Dance Artists who work across Lancashire & beyond delivering strategic dance activities.

Dance and Film

Before Amb:IT:ion

• National Computing Centre. In 2004/5 The NCC initiated the ‘Our Video’ project to help support community groups using multimedia and the internet. The project has produced the ‘Our Video Toolkit’ which aims to support groups in creating, producing and distributing their own video work.

• NAGTYIn 2006 we ran a 2 week Dance & Film summer course at Lancaster University for 14-16 years for Gifted and Talented Dancers. The course consisted of dance, storyboarding, camera and editing techniques.

AmbITion

Our 3 uses of film

1. Explaining our Products

2. Explaining the Process (Video)

3. Engaging with our audiences (Video)

Explaining our Products

Training

• With this investment in equipment we have run internal training.

• Company away day with training in how to use camera and editing software.

• Stage Manager & Head of ICT and Marketing have advanced editing training.

Dance Artist Records Event

Post Production

for WebSite /

DVD

Appears on Web or

Promotional DVD

The future?

• Encouraging audiences to create content and talk about existing content.

• Developing our web site to accommodate these rich resources.

• Developing all of our social network channels - and posting videos and resources to multiple sites using services such as www.tubemogul.com.

• Analysing and reviewing the work we’ve done through Amb:IT:ion.

• Developing a separate digital marketing strategy.

Issues

• Copyright and royalties especially in relation to music for online videos.

• Administration involved in ensuring correct consent and release forms.

• Knowledge transfer - with staff turnover - we need to ensure filming and editing skills are being passed on.

• Embedding these skills into existing Job descriptions and schedules.

• How to further engage our audiences and customers.

Useful URLs

• Ludus Web Sites

• www.ludusdance.org

• www.youtube.com/ludusdance

• www.twitter.com/ludusdance

• www.ludusdance.org/facebook

• www.qik.com/ludus

• Useful Web Sites

• www.ourvideo.org

• www.qik.com

• www.tubemogul.com

• Film Training

• http://www.wfamedia.co.uk/

• Film Equipment

• http://www.apple.com/uk/finalcutexpress/

• http://www.apple.com/uk/macbook/

James WooldridgeHead of ICT & Marketing

Ludus Dancejames.wooldridge@ludusdance.org