Post on 24-May-2015
description
Marketing Today
Marketing Today
Two Truths
#1. Change is inevitable.
Two Truths
#1. Change is inevitable.
#2. People resist change.
Two Truths
#1. Change is inevitable.
#2. People resist change.
#3. Media companies resist even more.
THREE
Don’t Get Me Wrong.
Don’t Get Me Wrong.
Traditional Media isn’t dead.
Don’t Get Me Wrong.
Traditional Media isn’t dead.
BUT…
Don’t Get Me Wrong.
Traditional Media isn’t dead.
BUT…It’s role has changed.
It’s effectiveness has changed.
And the way it’s used as amarket tool NEEDS to change.
…and guess who has to do all the work?
…and guess who has to do all the work?
gets
What are you learning?What do you know?
What do you need to know?
If you’re going to end up with a job that doesn’t
even exist yet…
If you’re going to end up with a job that doesn’t
even exist yet…
Why not create that new job yourself?
What do YOU stand for?
“If you don’t stand for something,you’ll fall for anything.”
Standing Out
What do you want to be when you grow up?
Standing Out
What do you want to be when you grow up?
What’s your* PERSONAL BRAND
going to be?
Standing Out
What do you want to be when you grow up?
What’s your* PERSONAL BRAND
going to be?*You better decide before someone else decides for you.
Standing Out
What will I find if I Google you?
Standing Out
What will I find if I Google you?
…You think they aren’t?
Spreading The Word
You are your own most important marketing client.
You are the most importantword-of-mouth-marketing project
you will ever work on.
Spreading The Word
Define the message.
Your message.
Standing Out
“Creative powers beyond mere
mortals...”
Standing Out
Who are you?
What’s your defining message of value?
Spreading The Word
You’ve already started.
Blogs
YouTube
Podcasts
iTunes
iPhone
Spreading The Word
You’ve already started.
Blogs
YouTube
Podcasts
iTunes
iPhone
…is there an app for your brand?
Standing OutLet me ask you a question…
Standing OutLet me ask you a question…
Resume vs. Book?
Standing OutLet me ask you a question…
Resume vs. Book?So… where’s your book?
“Do something worth the writing, or write something worth the reading.”
~ Ben Franklin
Standing Out
Standing Out
Standing OutPublishing is easy…
CreateSpaceLulu
CafePressAmazon
iUniverse
Standing OutPublishing is easy…
Compelling content?Not-so easy.
Standing OutPublishing is easy…
Compelling content?Not-so easy.
…Or is it?
Tips, Lists, Research, Polls, AnthologiesLessons Learned, Case Studies…
“Diary of a Marketing Student”
Standing OutExamples of success
Standing OutExamples of success
Standing OutExamples of success
Standing OutExamples of success
YOUR PICTURE
HERE
Twitter.com/dontheideaguy
Linkedin.com/in/dontheideaguy
Facebook.com/dontheideaguy
www.DonTheIdeaGuy.com
me@dontheideaguy.com
(614) 340-7910