accelerate your business

Leveraging Research & Strategy to Create & Market Your Company’s Next

“Big Idea”

AMA Houston Strategy SIG

Marc NathanOctober 22, 2010

INNOVATION

INSPIRATION

1

IDEATION

2

ACTION

3

Our innovation framework

Culture

FailureMetrics

Three necessities of innovation

Demographically & Psychographicly Diverse

Everyones experience has value if it contributes insight

Make Three Before Spending One. Don’t Just Build Stuff. Build Stuff That Matters.

Opportunities Lie in the Dragon Gaps. Favor Human Experience Over Anything Else

Everyone Has the Capacity for Creativity.

Talent isn’t Enough. Execution Earns Success.

Our Core Beliefs – What Gets Us Up in the Morning

- Alexander Graham Bell

The sun's rays do not burn until brought to a focus.

It can be manifested through structured creativity

Innovation is the result of Applied Learning

ClarifyConcentrate

Connect

Convey

Innovator’s Toolkit

Lean Methodology

Business Model Canvas

Each Client Represents a New Story

We question ‘knowns’ and ‘unknowns’

We craft the user narrative – first experience and subsequent interactions over time

Johari Window & Narratives

notEUREKA!KAIZE

N

New versus Better

How we’ve applied our process and expertiseSelected Case Studies

Social Recommendations For Business

Complete Mobile and Web IntegrationBusiness Strategy, Persona and Narrative Creation, UX/UI Design, Web and Mobile Development

Strategic Persona Development

“I wonder if they have a service fraternity here. I’m just not sure where to find things I like to do.

Hardware Assisted Behavior ManagementBusiness Strategy, UX/UI Design, Product Launch, Marketing

1

3

2

Key Takeaways

KAIZENSeemingly unrelated ideas can =

Inspiration

IdeationAction

Innovation

accelerate your business

713.569.3703marc@chaione.com

Marc Nathan

Thanks for your attention