ALY VANCE

TV presenter

Host of CNN Winning Post

Races covered by CNN Winning Post/World Sport

America

• Kentucky Derby

• Belmont Stakes

• Preakness Stakes

• Breeders’ Cup

South America

• Gran Premio Latinoamericano

• Ramirez Prize, Uruguay

Europe

• Prix de l’Arc de Triomphe

• Prix de Diane

• Deauville racing festival and sales

• Royal Ascot

• Qatar Goodwood Festival

• Epsom Derby

• British Champions Day

• July Cup

• White Turf, St Moritz

• Irish Champions Weekend

• Laytown beach races

• Grosser Preis von Berlin

Australia

• Queen Elizabeth II Stakes, Randwick

• Melbourne Cup

Africa

• Queen’s Plate

• The Met

Asia

• Hong Kong International Races

• Japan Cup

• Qatar’s Emir’s Sword festival

• Dubai World Cup

• Chairman’s Cup, South Korea

CNN Winning Post An Elegant Life – CONTENT

• Celebrities & raceday fashion

• Horse culture

• Incorporating travel

• Showing racing personalities in different environments

CNN Winning Post An Elegant Life - CONTENT

• Celebrities & raceday fashion

• Horse culture

• Incorporating travel

• Showing racing personalities in different environments

CNN Winning Post An Elegant Life - CONTENT

• Celebrities & raceday fashion

• Horse culture

• Incorporating travel

• Showing racing personalities in different environments

CNN Winning Post An Elegant Life - CONTENT

• Celebrities & raceday fashion

• Horse culture

• Incorporating travel

• Showing racing personalities in different environments

Delivering a global audience at scale

Reaching 39% of adults across the globe every month (654m)

• CNN DELIVERS HIGHER REACH THAN

ANY OTHER INTERNATIONAL NEWS BRAND

CNN TV includes CNN en Espanol ; CNN Digital includes CNN Arabic and CNN en Espanol

Base: All Adults 16 – 64 in 40 markets | Universe (sample) : 1,665,727,643(120,733) | Source: GWI Q2 2019

39%

29%

18%

10%7%

5%

CNN BBC World News CNBC Bloomberg Euronews France 24

Monthly cross platform reach

(TV & digital)

NORTH AMERICA

39% (89.5m)+97% vs 2nd news brand

LATAM

44% (102.9m)+118% vs 2nd news brand

EUROPE

24% (95.4m)+23% vs 2nd news brand ASIA

45% (318.7m)+14% vs 2nd news brand

MIDDLE EAST/AFRICA

53% (47.2m)+41% vs 2nd news brand

NUMBER ONE NEWS BRAND TAKING THE LEAD ACROSS ALL REGIONS

CNN TV includes CNN en Espanol ; CNN Digital includes CNN Arabic and CNN en Espanol; Base: All Adults 16 – 64 in 40 markets - 13 markets in APAC (Malaysia, Australia, Indonesia, Philippines, New Zealand, Singapore, Thailand, Japan, South Korea, Vietnam, Hong Kong, Taiwan, India) ; 17 markets in Europe (Netherlands, Belgium, France, Spain, Portugal, Ireland, Italy, Switzerland, Austria, United Kingdom, Denmark, Sweden, Poland, Germany, Romania, Russia, Turkey) ; 4 markets in ME / Africa (Egypt, South Africa, Saudi Arabia, UAE); 4 markets in LATAM (Mexico, Argentina, Brazil, Colombia); 2 markets in North America (USA, Canada); Universe (sample): APAC 713,940,595 (30,602); Europe 400,312,885 (48,247); ME/AF 89,040,912 (6,677); Latin America 232,320,753 (7,869); North America 230,112,496 (27,338); Source: GWI Q2 2019

INFLUENTIAL IN BUSINESS

Business decision maker(Affinity index 131) 40%

Management+(Affinity index 131) 30%

C-suite/Company founder(Affinity index 122) 10%

OVERALL CNN AUDIENCE PROFILE

AGE

GENDER

58% 42%

Male Female

27%

30%

22%

13%

8%

16 - 24

25 - 34

35 - 44

45 - 54

55 - 64

HIGHLY AFFLUENT

Top 10% income bracket(Affinity index 131) 10%

Top 25% income bracket(Affinity index 121) 24%

Own investments (3+)(Affinity index 138) 30%

WELL EDUCATED

University degree or higher(Affinity index 116) 38%

OWNERSHIP

Own 1+ car(Affinity index 103) 76%

Own 1+ property(Affinity index 111) 71%

Own wearable devices(Affinity index 121) 19%

34yrsAvg. Age

CNN TV includes CNN en Espanol; CNN Digital includes CNN Arabic and CNN en Espanol; Base: All Adults 16 – 64 vs CNN Monthly Audience Aged 16 – 64 in 40 markets; Universe (sample) : All Adults 16 – 64 –1,665,727,643(120,733) vs CNN - 653,706,283 (18,749); Source: GWI Q2 2019 (40 Global markets)

% CNN Audience 16 – 64Affinity Index vs Total Adults 16 – 64

CNN CONSUMERS HORSE RIDING & EQUESTRIAN

CNN TV includes CNN en Espanol ; CNN Digital includes CNN Arabic and CNN en Espanol; Base: All Adults 16 –

64 vs CNN Monthly Audience Aged 16 – 64 in 40 markets; Universe (sample) : All Adults 16 – 64 –

1,665,727,643(120,733) vs CNN - 653,706,283 (18,749)

Source: GWI Q2 2019 (40 Global markets)

31% More likely than average to take part in or follow Horse Riding & Equestrian

131 Index

Watch on TV(Affinity index 138)

41.4Million

Watch Online(Affinity index 139)

29.4 Million

Attend Horse Riding / Equestrian Events in Person(Affinity index 143)

13.2 Million

CNN Consumers are interested in Horse Riding & Equestrian (13%)

85.8

Million

% CNN Audience 16 – 64Affinity Index vs Total Adults 16 – 64

\

Almost half (47%) of content page views came from the following markets alone:

Winning Post: An Elegant LifeDigital Sponsorship – Engagement

Source: Adobe Reports & Analytics CNN.com International; Jun 3 2019 – Dec 31 2019

Mobile

67%Page views

Audience engagement was predominantly on Desktop

Ireland Best hotels and vacation

CNN Travel

Royal Ascot 2019: The most

impressive hats on show

CNN Style

Royal Ascot: How dress codes and

fashion evolved from the 1700s to now

CNN Style

When the races were Hollywood's

place to be seen

CNN Style

The world's most beautiful

racecourses

CNN Sport

Royal Ascot: Tracking Britain's

most famous family at the races

CNN Style

Top stories on Winning Post website include:

Top 10 stories on Winning Post website (CNN.com/horseracing)

FAN ENGAGEMENT

• Sport

• Horses

• Fashion & style

• Betting

• Food & Drink

• Unique atmospheres

• Destinations

THANK YOU