Post on 01-Jul-2015
description
A long time ago in a galaxy far far away...
In 2008...
No one needed advertisingBut everyone needed clients
2008/09 – cut of advertising budgets up to 80%
2009
Alloka has appeared and started to sell advertising as Live Calls
2011
Our experience in Live Calls –> 3+ years100+ clients:
20 000+ of calls sold:
For 3 years we have learned how to
Make advertising cheaper saving the same result or improve it up to 200%
Our experience gave birth the new technology of Marketing Metrics:
Alloka Analytics:
Cloud based call counter for entrepreneursand Pay-per-call API for web-publishers
2012 (Nowadays)
You just need to put a special script on your web page or use Alloka tracking number for off-line advertising.
+7 (…) 123-12-01
+7 (…) 123-12-02
You easily mark any advertising channel with its own tracking number to know the call source
15
And follow the result of advertising in clear ROI Metrics – client calls
27
Calls
Calls
N CallsX-channel
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For businesses Alloka Analytics helps save money and generate more leads
WOW! I saved 47% of my advertising
budget!
WOW! I saved 47% of my advertising
budget!
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For web-sites Alloka gives API to start sell calls
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Calls
NCalls
Attention!Now our advertisers can buy Live
Calls from their customers!
Attention!Now our advertisers can buy Live
Calls from their customers!
«»
John Wanamaker
Half the money I spend on advertising is wasted; the trouble is I don’t know which half
World advertising market is $500 bln. per year
We pretend for 1% of this piece of pie:
30% of advertisers receive direct calls from their customers – so they are countable
$2 bln. per yearis our market
1% of the budget is spent to evaluate marketing effectiveness
Our way to find clients:
AllokaCloud service & API Advertising Agencies
Advertising NetworksWeb-publishers (win-win)
Clients
Technically we are ready to launchAlloka Analytics in 70 countries for now
We need $2 mln for international growthAs co-investor we invest 500K by ourselves
Alloka AnalyticsTake calls in account
2012