Post on 22-Jul-2015
Company private/confidential3
What if there was an Interactive Agency that:
Was Easy to Understand
Made it Easy to Manage Across Multiple Channels
Provided Measurable Results Across everything we touch
Turned Customer Interactions into Long-Term Relationships
And was, of course, Performance Based.
Company private/confidential4
What eAccountable wants to do for our clients:
Improve Conversions
Improve Customer Communications
Help Clients Gain Knowledge about their Customer
Used Direct Links
Continued to Deliver Results Oriented Performance Based Solutions.
Company private/confidential5
Why is eAccountable getting into the Interactive space?
Client requests
Availability of exceptional world-class social, mobile, email, survey and programming tools
Natural growth of company allows for adding more services
Experienced team
Performance orientation of the new services offers a unique opportunity to grow sales at a lower cost than standard agency pricing may be.
Company private/confidential7
About•Since January 2000- Over 12 Years of outsourced affiliate program management experience.•Serving 100+ client URL’s in diverse retail and service categories.•Work with all major tier-one affiliate networks: Google, CJ, Rakuten Linkshare, ShareASale, Pepperjam, AvantLink, AffiliateWindow and Webgains.•Special pricing and benefits when using the eAccountable agency relationships.
Company private/confidential9
Did you know how important Google considers social media?20% Social Signals – is your content being shared, are your URLs mentioned in social media?
Company private/confidential10
Outline of Services: What you get:
Unlock-an-Offer (Pre-purchase)
Unlock-an-Offer with Exit Pop (Stop Cart Abandonment)
Save-an-Offer with Email (Return a Customer- Stop Cart Abandonment)
Refer-a-Friend-an-Offer (Post-purchase)
Company private/confidential11
1Outline of Services: What you get: Unlock-an-Offer (Pre-purchase)
• Rollout can be immediate or timed (seconds).
• Providing an offer is the most effective conversion enhancer.
• A/B testing can be done to determine most effective messaging.
Company private/confidential12
1 Outline of Services: What you get: Unlock-an-Offer with Exit Pop (Stop Cart Abandonment)
• Pop-up occurs when visitor attempts to leave the site.
• Reminding the visitor of the offer is the most effective conversion enhancer.
• A/B testing can be done to determine most effective messaging.
Company private/confidential13
Outline of Services: What you get: Save-an-Offer with Email (Return a Customer- Stop Cart Abandonment)
• Email sent within 60 minutes or entering the site and NOT purchasing an item.
• Email does not have to include any incentive.
• A link to the abandoned cart can be integrated into the email.
• A/B testing can be done to determine most effective messaging.
Company private/confidential14
Outline of Services: Refer-a-Friend-an-Offer (Post-purchase)
• Refer-a-Friend pops-up simultaneously with the order confirmation page.
• A “like” request is made (if they haven’t already done so).
• A “share-an-offer” with friends” request is made.
• An offer is then forward to friends Facebook page.
• A/B testing can be done to determine most effective messaging.
Company private/confidential15
Outline of Services: What you get:
Mobile Branded Website
Mobile Shipping Notices
Live Tracking Data on Branded Mobile Site
Mobile Offers
Grow Mobile Number Captures
Includes: Apple iPhone/iPad integration, Android integration, Blackberry integration
Company private/confidential16
Did you know these mobile stats?:
Recent numbers: Mobile phones in US: 327,577,529
76% of smartphone owners use their phones while shopping.
Showrooming: 43% of U.S. adults have participated in showrooming. 48mm US shoppers will showroom.
IBM reported the number of consumers using their mobile device to make a purchase on Black Friday this year increased by nearly two-thirds from 2011. IBM reported mobile sales were up 96% compared to those in 2011 on Cyber Monday. Is it “mcommerce” or “tcommerce”?
Company private/confidential17
Outline of Services: What you get:
Thank you for your Purchase
Shipping notifications
Customer Satisfaction Survey Request
Refer-a friend Request
Customer retention and lifetime value enhancement communications
Specials and offers communications
Company private/confidential18
Outline of Services: What you get:
Customer Intelligence
Customer Satisfaction Indexing
Detailed Customer Feedback
Customer Identification (Profile)
Build your own Custom Panel of Customers so you can ask an ever-expanding group about pricing, brand comparisons, product comparables and more…
Company private/confidential19
Outline of Services: What you get:
“800” Pay-per-call tracking added to all creative banner and text ads for every service line: Social, Mobile, Email and more.
Performance tracking through the client’s call center.
Performance calculated on a minimum time duration for a successful sales call or a completed transaction (requires call center integration).
Company private/confidential20
Outline of Services: What you get:
Retargeting on a CPM basis
Keyword and Contextual Retargeting
Fully transparent
Real-time data
Company private/confidential21
Tracking
All tracking is done using SEO favorable links
Links render as follows:
Social: www.yourURL.com/UniqueID&SocialMobile: www.yourURL.com/UniqueID&MobileEmail: www.yourURL.com/UniqueID&Email
Ability to get even more specific:Social: www.yourURL.com/UniqueID&Social&Campaign&TestA
Simple setup processNO Network FeesNO Affiliate Fees
Company private/confidential22
Manage Messaging Across Multiple Online Channels:
• Simple and easy to use
• Live documents and spreadsheets
• Tab to different online channels to coordinate, even if the Agency isn’t managing a specific channel
• Provides specific media details for each channel and can be customized per Advertiser.
Company private/confidential23
How you know eAccountable:
About•Since January 2000- Over 12 Years of outsourced program management experience.•Serving 100+ client URL’s in diverse retail and service categories.•Providing blogging (social) services since 2004.•17,000+ company and personal Facebook followers.•900+ company and personal Linkedin Followers.•Significant design and programming experience.