Post on 25-Jun-2015
description
SOCIAL MARKETINGAldrig tidigare har det sociala varit så kommersiellt
EIRIK NORMAN HANSENDirector of Business DevelopmentCreuna Norge
WHAT HAPPENED?
SOCIAL MEDIA
TECHNOLOGY FOR EVERYONE
WHAT NOW?
+47 99 52 35 57
WHAT HAPPENED?
© CreunaDIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57 5
Push Pull Participation
© CreunaDIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57 6
Closed web site Open web site
© CreunaDIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57 7
© CreunaDIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57 8
14%
© CreunaDIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57 9
1.000
© CreunaDIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57 10
2.000.000
© CreunaDIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57 11
”the power of the user”
SOCIAL MEDIA
Social media are primarily Internet-based tools for sharing and discussing
information among human beings
© CreunaDIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57 13
1.5 mill. daglige blog posts(18 pr. sek.)
150,000 nye blogger pr. dag(2 pr. sekund)
Blogosphere dobles hver 230 dag
Flere podcasts enn radiostasjonerFeedburner leverer over 44,000 podcast feeds
300 mill. Facebook brukere45 mill. LinkedIn profilere15 mill. Twitter brukere
© CreunaDIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57 14
“Social media” is a conversation….
© CreunaDIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57 15
NOT ORGANIZED
© CreunaDIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57 16
NOT CONTROLLED
© CreunaDIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57 17
NOT ONE MESSAGE
© Creuna 18
It’s a conversation we need take part in
DIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57
© Creuna 19DIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57
© Creuna 20DIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57
© Creuna 21DIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57
© Creuna 22DIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57
© Creuna 23DIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57
© Creuna 24DIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57
© Creuna 25DIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57
© CreunaDIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57 26
© CreunaDIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57 27
© Creuna 28DIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57
TECHNOLOGY FOR EVERYONE
© CreunaDIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57 32
© CreunaDIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57 33
WHAT NOW?
DIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57 34
© CreunaDIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57 35
Engage
Ope
n up
Mot
ivat
e
Participate
© Creuna 36DIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57
© Creuna 37DIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57
© Creuna 38DIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57
© CreunaDIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57 39
© Creuna 40DIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57
© CreunaDIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57 41
Engage
Ope
n up
Mot
ivat
e
Participate
© Creuna 42DIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57
© Creuna 43DIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57
© Creuna 44DIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57
© CreunaDIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57 45
© Creuna 46
Engage
Ope
n up
Mot
ivat
e
Participate
DIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57
© Creuna 47DIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57
© CreunaDIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57 48
© Creuna 49DIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57
© Creuna 51
Engage
Ope
n up
Mot
ivat
e
Participate
DIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57
© Creuna 52DIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57
© CreunaDIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57 53
© Creuna 54DIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57
© Creuna 55
”the power of the user”DIGITAL BRIEFING 2009, 25.09.09 - +47 99 52 35 57
LINKEDIN: WWW.LINKEDIN.COM/IN/EIRIK
SLIDESHARE: WWW.SLIDESHARE.NET/INORMAN
TWITTER: TWITTER.COM/INORMAN
MSN: EIRIK@VILLAVEIEN.COM
SKYPE: INORMAN
E-POST: EN.HANSEN@CREUNA.NO
MOBIL: +47 99 52 35 57