Post on 09-Jan-2017
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Darker colours You’re basically free to use the different
saturations of the colours, but we still recommend these second to darkest ones
Our five basic colours Yellow, Blue, Red, Green and Grey
These are the colours we use for backgrounds
Change background colour 1. Click on slide
2. Choose Format Background , 3. Select Fill and choose your colour
4. Click OK
Insert client logo 1. Select placeholder 2. Choose Insert from top menu 3. Choose Picture from file 4. Select client logo 5. Click OK
To view drawing guides 1. Right click on slide and select ’Grid and Guides...’
2. Check ’Display drawing guides on screen’
3. Select OK
Aktivér dit brand med content marketing EPiSERVER Ascend 2015
Kristoffer Okkels, Lead Digital Business Developer Mikkel Olesen, Account Director
© Creuna
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In some cases you may want background images and you can repeat the agenda throughout
the presentation and highlight the coming section
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2. Find image, select OK Size of image=1500x844 px
(2000x1126 px for even better quality)
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Dagens program
1. Hvorfor aktivere sit brand med content?
2. Hvordan gør man?
3. Inspirerende eksempler
4. Råd og anbefalinger
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Insert image in background 1. Click on image placeholder
2. Choose Insert/Click Picture-button 3. Select image and click OK
Size of image=1500x844 px (2000x1126 px for even better quality)
Hvorfor aktivere sit brand med content?
© Creuna
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The ultimate purpose of business is to create customers.
Peter Drucker, 1954
“
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Choose among many Layouts Right-click on slide and select Layout
Choose among many Layouts Right-click on slide and select Layout
To add pre-formatted bullet text please use the
Increase/Decrease Indent buttons found in the
Top-PowerPoint menu
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The ultimate purpose of business is to create customers.
Peter Drucker, 1954
“
engage
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Engagement igennem hele kunderejsen
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discover
search investigate
compare
decision
advocate
find like love use
get support share
trust
Purchase or other action
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To add pre-formatted bullet text please use the
Increase/Decrease Indent buttons found in the
Top-PowerPoint menu
Choose among many Layouts Right-click on slide and select Layout
In some cases you may want background images 1. Click on Picture icon
2. Find image, select OK Size of image=1500x844 px
(2000x1126 px for even better quality)
Click Increase Indent button to get predefined ‘quote-name’ font
Brandaktivering handler om at skabe indhold, oplevelser og services, der opfylder et behov hos forbrugerne og opfordrer til aktiv involvering.
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Brandet Hvad er vores DNA og hvilken position ønsker vi at opnå?
Forbrugerne
Hvilke uopfyldte behov og ambitioner
har vores kunder?
autentisk og relevant aktivering af brandet
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© Creuna
co-branding
content marketing
brand ambassadors
influencer marketing
nye teknologier
apps
social media activation
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Insert image in background 1. Click on image placeholder
2. Choose Insert/Click Picture-button 3. Select image and click OK
Size of image=1500x844 px (2000x1126 px for even better quality)
Hvordan gør man?
© Creuna
Aktivér dit brand med content
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To add pre-formatted bullet text please use the
Increase/Decrease Indent buttons found in the
Top-PowerPoint menu
© Creuna
Aktivering af brandet
Choose among many Layouts Right-click on slide and select Layout
To add pre-formatted bullet text please use the
Increase/Decrease Indent buttons found in the
Top-PowerPoint menu
© Creuna
Choose among many Layouts Right-click on slide and select Layout
To add pre-formatted bullet text please use the
Increase/Decrease Indent buttons found in the
Top-PowerPoint menu
© Creuna
Definér hvad det er for en position, I gerne vil opnå eller cementere ved at aktivere brandet.
Brand Position
Aktivering af brandet
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Lær kunderne, konkurrenterne og markedet at kende med surveys, interviews, social listening, search-analyser og desk research.
Indsigter
Aktivering af brandet
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10.000
15.000
20.000
8. feb 9. feb 10. feb 11.feb 12.feb 14. feb 15. feb 16. feb 17. feb
Twitt
er m
entio
ns
#savemarius
Her blev Marius dræbt
Rygter om at endnu en giraf skulle slås ihjel
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Identificér jeres kunders urealiserede behov. Dér, hvor I har potentiale til at skabe reel værdi og gøre en forskel.
Behov
Aktivering af brandet
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Koncept Dramatisér brandets vision ved at synliggøre hvor og hvordan I skaber værdi for forbrugerne.
Aktivering af brandet
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Eksekvering Giv konceptet vinger med en stærk kreativ eksekvering, der tager højde for både kontekst og timing.
Aktivering af brandet
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Promovering Rå viralitet var et fænomen fra 00’erne, så investér for at opnå et passende reach. Uanset hvilke kanaler du aktiverer kampagnen på.
Aktivering af brandet
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To add pre-formatted bullet text please use the
Increase/Decrease Indent buttons found in the
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SHOW ME THE MONEY!
Choose among many Layouts Right-click on slide and select Layout
Darker colours You’re basically free to use the different
saturations of the colours, but we still recommend these second to darkest ones
Our five basic colours Yellow, Blue, Red, Green and Grey
These are the colours we use for backgrounds
Change background colour 1. Click on slide
2. Choose Format Background 3. Select Fill and choose your
colour 4. Click OK
Inspirerende eksempler
© Creuna
Choose among many Layouts Right-click on slide and select Layout
Insert client logo 1. Select placeholder 2. Choose Insert from top menu 3. Choose Picture from file 4. Select client logo 5. Click OK
To view drawing guides 1. Right click on slide and select ’Grid and Guides...’
2. Check ’Display drawing guides on screen’
3. Select OK
Insert image in background 1. Click on image placeholder
2. Choose Insert/Click Picture-button 3. Select image and click OK
Size of image=1500x844 px (2000x1126 px for even better quality)
Choose among many Layouts Right-click on slide and select Layout
© Creuna
Hvordan kan man som fødevare-brand differentiere sig på et mættet marked og skille sig ud fra tusindvis af andre opskrifts-sites?
Choose among many Layouts Right-click on slide and select Layout
Insert image in background 1. Click on image placeholder
2. Choose Insert/Click Picture-button 3. Select image and click OK
Size of image=1500x844 px (2000x1126 px for even better quality)
© Creuna
Choose among many Layouts Right-click on slide and select Layout
© Creuna
Choose among many Layouts Right-click on slide and select Layout
© Creuna
Choose among many Layouts Right-click on slide and select Layout
To add pre-formatted bullet text please use the
Increase/Decrease Indent buttons found in the
Top-PowerPoint menu
Lader brandet træde i baggrunden ved at få influencers til at levere relevant og autentisk content.
Koncept & Eksekvering
Trods en hård konkurrence er der fortsat en stigende interesse for opskrifter blandt forbrugerne.
Indsigter
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Målgruppen kræver inspiration i øjenhøjde – ikke nedsættende eller instruerende brand-snak.
Behov
Choose among many Layouts Right-click on slide and select Layout
Insert client logo 1. Select placeholder 2. Choose Insert from top menu 3. Choose Picture from file 4. Select client logo 5. Click OK
To view drawing guides 1. Right click on slide and select ’Grid and Guides...’
2. Check ’Display drawing guides on screen’
3. Select OK
Insert image in background 1. Click on image placeholder
2. Choose Insert/Click Picture-button 3. Select image and click OK
Size of image=1500x844 px (2000x1126 px for even better quality)
Choose among many Layouts Right-click on slide and select Layout
© Creuna
Hvordan kan man etablere en relation til travle og ombejlede kokke, når man ikke har det direkte salg til dem?
Choose among many Layouts Right-click on slide and select Layout
Insert image in background 1. Click on image placeholder
2. Choose Insert/Click Picture-button 3. Select image and click OK
Size of image=1500x844 px (2000x1126 px for even better quality)
© Creuna
Choose among many Layouts Right-click on slide and select Layout
Insert image in background 1. Click on image placeholder
2. Choose Insert/Click Picture-button 3. Select image and click OK
Size of image=1500x844 px (2000x1126 px for even better quality)
© Creuna
Choose among many Layouts Right-click on slide and select Layout
Insert image in background 1. Click on image placeholder
2. Choose Insert/Click Picture-button 3. Select image and click OK
Size of image=1500x844 px (2000x1126 px for even better quality)
© Creuna
Choose among many Layouts Right-click on slide and select Layout
Insert image in background 1. Click on image placeholder
2. Choose Insert/Click Picture-button 3. Select image and click OK
Size of image=1500x844 px (2000x1126 px for even better quality)
© Creuna
Choose among many Layouts Right-click on slide and select Layout
To add pre-formatted bullet text please use the
Increase/Decrease Indent buttons found in the
Top-PowerPoint menu
Choose among many Layouts Right-click on slide and select Layout
To add pre-formatted bullet text please use the
Increase/Decrease Indent buttons found in the
Top-PowerPoint menu
Rollen som kokkenes digitale sparringspartner er en langtidsholdbar platform, der kan eksekveres på et væld af måder.
Koncept & Eksekvering
Køkkenansvarlige lever et travlt liv, men vil gerne udvikle sig fagligt og tilegne sig ny viden. De er dog kun modtagelige, hvis man kommunikerer på en måde, der anerkender deres kompetencer.
Indsigter & Behov
© Creuna
Choose among many Layouts Right-click on slide and select Layout
Insert client logo 1. Select placeholder 2. Choose Insert from top menu 3. Choose Picture from file 4. Select client logo 5. Click OK
To view drawing guides 1. Right click on slide and select ’Grid and Guides...’
2. Check ’Display drawing guides on screen’
3. Select OK
Insert image in background 1. Click on image placeholder
2. Choose Insert/Click Picture-button 3. Select image and click OK
Size of image=1500x844 px (2000x1126 px for even better quality)
Choose among many Layouts Right-click on slide and select Layout
To add pre-formatted bullet text please use the
Increase/Decrease Indent buttons found in the
Top-PowerPoint menu
© Creuna
Choose among many Layouts Right-click on slide and select Layout
To add pre-formatted bullet text please use the
Increase/Decrease Indent buttons found in the
Top-PowerPoint menu
© Creuna
Hvordan aktiverer man sit brand, hvis man er en offentlig institution med et meget begrænset kendskab?
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To add pre-formatted bullet text please use the
Increase/Decrease Indent buttons found in the
Top-PowerPoint menu
© Creuna
Choose among many Layouts Right-click on slide and select Layout
To add pre-formatted bullet text please use the
Increase/Decrease Indent buttons found in the
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d
© Creuna
Case video: https://www.youtube.com/watch?v=FYhznhhXdmM
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To add pre-formatted bullet text please use the
Increase/Decrease Indent buttons found in the
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© Creuna
Udnytter ny teknologi, der sætter forbrugeren i centrum og aktiverer den passive tv-seer.
Koncept & Eksekvering
Nordmænd er patriotiske naturelskere.
Indsigter
Partnerskab med et traditionelt medie for at øge eksponeringen.
Promovering
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Insert image in background 1. Click on image placeholder
2. Choose Insert/Click Picture-button 3. Select image and click OK
Size of image=1500x844 px (2000x1126 px for even better quality)
Råd og anbefalinger
© Creuna
Aktivér dit brand med content
Choose among many Layouts Right-click on slide and select Layout
To add pre-formatted bullet text please use the
Increase/Decrease Indent buttons found in the
Top-PowerPoint menu
© Creuna
Aktivering af brandet
Choose among many Layouts Right-click on slide and select Layout
© Creuna
Brandet Hvad er vores DNA og hvilken position ønsker vi at opnå?
Forbrugerne
Hvilke uopfyldte behov og ambitioner
har vores kunder?
autentisk og relevant aktivering af brandet
Choose among many Layouts Right-click on slide and select Layout
To add pre-formatted bullet text please use the
Increase/Decrease Indent buttons found in the
Top-PowerPoint menu
En klar brand position er afgørende for succes med content
Udnyt muligheden og skab relevans på tværs af kunderejsen
Fortolk content i bred forstand – services er også content
Genbrug content på tværs af koncepter og målgrupper
Business casen er ofte god: tid brugt på brandet = rå værdi
Takeaways
© Creuna
2
3
4
5
1
Choose among many Layouts Right-click on slide and select Layout
Change background colour 1. Click on slide
2. Choose Format Background 3. Select Fill and choose your colour and click OK
Make a new slide to add or change the icons by using graphics from www.iconmonstr.com
Our five basic colours Yellow, Blue, Red, Green and Grey
These are the colours we use for backgrounds
Darker colours You’re basically free to use the different saturations
of the colours, but we still recommend these second to darkest ones
tak!
© Creuna
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Kristoffer Okkels, Lead Digital Business Developer Mikkel Olesen, Account Director