Airline Apps’ use of Interactive Airport Maps to Improve Experience

Post on 15-Apr-2017

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Transcript of Airline Apps’ use of Interactive Airport Maps to Improve Experience

Carlos Faxas

Campbell Kennedy

Jerry ZeephatDay-of-Travel Services

Airport maps in context.

Disclaimer…

Smart appthat synthe-

sizesinformation

from

Improving the passenger experience starts by addressing the causes of stressWhere I am

Where anything is locatedWhere I need to be, or when

Current status of my flight

Current time

Beacons & GPS

Airport Maps

Flight Info & Boarding Pass

Flight Info

Mobile DeviceHow long will it take to get there

Airport Maps + Wait Times

“I don’t know with 100% certainty…”

to provide contex-tual

guidance

APIs

http://developer.aeroAPI resources for air industry

SITA and Third-PartyValue-Add APIs

Native Apps andResponsive Web

Queue Times

LocationData

GPS Beacons

Flight Info

PAX Identity

Monetization

…and much more

Smartphones

Tablet Apps

Desktops

Common Use Kiosks

Wayfinding/Info Kiosks

Centralized access,

management and editing

Push (SMS/MMS)

Leverage Everywhere

Airport Maps

Making it Real: Microservices ArchitectureEliminate silos with reusable components forALL airport-to-passenger touch pointsCreate & Manage Once

What can we learn via analytics?Leverage the big data collected

• Identities & demographics• Travel scenario• Locations• Actions• External factors (e.g. disruptions)

Example:• At which locations in the airport do

people summon the indoor maps most frequently?

Panel Discussion

Audience Questions?