AIR France Case StudyFacebook application « Mini Prices »

ETUDE DE CAS AIR FRANCE « LES PRIX MINI »

THE BRIEF

Advertising a new offerto fans as the online arm of thenationwide campaign

Engagement Of users

DataCollect opt-ins.

ETUDE DE CAS AIR FRANCE « LES PRIX MINI »

OUR SOLUTION 1/2

Illustrate the offer « Mini Price » get you closer to each other » thanks to an original daily lucky draw users can take part to once they’ve completed a puzzle of their friends’ picture

ETUDE DE CAS AIR FRANCE « LES PRIX MINI »

OUR SOLUTION 1/2

Thresholds of number of players are to be reached if users want to unlock even more prizes.

The application was available on mobile on mobile.

ETUDE DE CAS AIR FRANCE « LES PRIX MINI »

RESULTS

125 000Visits on the offer web pagethanks to virality and a good implementation of Open Graph features.

110 000 new fans

120 000Forms filled

35% opt-ins forms145 000 Users played more than onceThanks to the good implementation of facebook app to users notifications

35% of users were on mobile!

THANKScontact@krds.com

Winner of the 2013 Facebook Innovation Competition

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