#SEforum14

@onlineguruUK @investsefton @lpoolchamber

Free One Hour consultation offered

to all attendees today

What we do

• Built over 300 websites• Trained Social Media to over 300

businesses• Managed Social Media for 125

businesses• Train businesses on email marketing• Run email marketing campaigns

Social MediaSuccessStories#SEforum14

SUCCESS STORIES

Local interior design Firm secured dealTo design interior for Worlds most expensive flatAt £27m fromInteractions on Twitter

#SEforum14

SUCCESS STORIES

Local kitchen firmSold an ex display Kitchen worthOver £20,000 from a single tweet

#SEforum14

SUCCESS STORIES

Local accountantsHave attracted 7 new clients in 2013 worthOver £10,000 in Business from interactions on Social Media

#SEforum14

SUCCESS STORIES

Local home storeSold a bath from their online storefor £1499From a single tweet at 2am on a Sundaymorning

#SEforum14

SUCCESS STORIES

Online Guru haveAttracted over 80New website andSocial media clientsIn the past 3 yearsThrough our SocialMedia activity!!

#SEforum14

What is Social Media?

Social media etiquette

Act as you would at a cocktail party/networking event!

But WHAT shall I talk about?• Your business history (Brand)• Your products/services• Special offers/promotions/events• Your team• Your sector• Local area news• Local events• Latest BREAKING news• Cartoons/videos/sayings• Celebrities in the news• RETWEETS RETWEETS RETWEETS

Which Platform Should I Use ?

TWITTER

32% of 18 million UK users use Twitter daily

How do you set up an account?

Go to www.twitter.comPersonal/Business?

Setting up on Twitter

• Username (15) check on namechk.com• Name (20) To identify you• Biography (150) Keywords• Web address• Location• Logo (48px/48px)• Banner (1263px/421px)• Follow local businesses, suppliers,

customers, news, @onlineguruUK @investsefton @lpoolchamber

HASHTAGS

1) Use to highlight keywords #websites #socialmedia

#liverpool

2) Use to show emotion #soexcited #reallybusy

3) Use for competitions etc to win, tweet answer using

#gurucomp #SEforum14

LISTS

Set up lists for........ Clients, suppliers, staff, prospects, Networking events

You don’t need to follow to addMake them private or publicShare the list with your teamSubscribe to other peoples lists

#SEforum14

Using Hootsuite

• Schedule posts of all platforms• Manage multiple accounts• Set up recurring tweets• Monitor lists• Good for security (users)• Set up hierarchy/assign tasks• Set up draft messages (opening times

etc)• Good mobile apps #SEforum14

TwitterDo’s and Don’ts

Don’t link to FacebookUse keywords in biography

Add your website/locationTweet regularly

Use #seftonhour #crosbynet etcBe generous (retweets)

Use Bit.ly accountUse Hootsuite

Use Google Analytics

Add Social Media feeds onto

your website

SO WHAT ARE YOU WAITING FOR??

“GET TWEETING”

Mention this@onlineguruUK session

in a tweet and we will give you another

1 hour

bespoke strategyConsultation

FREE!!!! #SEforum14 @invest sefton