AIM Truth About Social Media for Business

Post on 18-Nov-2014

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Adam Franklin & Toby Jenkins gave this presentation at the AIM Open House in Brisbane.

Transcript of AIM Truth About Social Media for Business

The Truth About

Social Media for Business

•Is it a Fad? •Your worst fears•Twitter, Facebook, Blogs, Email & YouTube•Your Social Strategy•Q&A

Adam Franklin

Toby Jenkins

Tweet Tweet!

@Franklin_Adam

@Toby_Jenkins

@Bluewire_Media

Show of hands

show of hands?

Weiner-gate

Tools

Don’t have time?

No time?

Monitor

Relax…

It’s just like real life!

500 followers

Speaker Retweets

Delegate tweets

Win

Blogging

Blogging Attracts More Visitors

Source: Data from over 1,500 businesses - http://bit.ly/XDkQV

Email Marketing

Will It Blend?

Cost? $50Views: 7,803,123Total Channel Views: 94,945,499

700%

Results?

1. Set up company pages

Social Strategy - Beginner

1. Set up company pages2. Secure your URL

Social Strategy - Beginner

1. Set up company pages2. Secure your URL 3. Good content & enable sharing

Social Strategy - Beginner

1. Set up company pages2. Secure your URL 3. Good content & enable sharing4. Watch & listen

Social Strategy - Beginner

1. Set up company pages2. Secure your URL 3. Good content & enable sharing4. Watch & listen5. Join in

Social Strategy - Beginner

Build (genuine) Relationships

& share

Drive visitors to website

Good content to Inform, Entertain

Persuade & Influence

Social Strategy - Intermediate

What would you do?

Up 55% Up 107% (@replies)

Sales

Enjoy yourself!

www.bluewiremedia.com.au/aim

Connect

If you’d like a hand with your web strategyor a speaker at an event, please get in touch.

@Franklin_Adam

1300 258 394

@Toby_Jenkins