© 2013 by the author of this book.

All images are borrowed.

This book may not be published or

printed in anyway. The author of this

book retains sole copyright to her

contribution of this book.

Author & Designer

_ D’mi Whitworth

_ dmiwhitworth.com

4

Introduction ...................................4

Mark Guidelines ............................7

Stationary .................................... 19

Ad Campaign ............................. 27

5

Introduction

Aguila’s mission is to ensure our customers fly with comfort and luxury.

Aguila strives to incoporate the spanish culture into its company

and services, as well as demonstrate to customers the friendly and

warm-welcoming personalities and customer-service Aguila provides.

This booklet is the style guide manual for Aguila.

6

7

8

9

Mark Guidelines

10

Mark Guidelines | Typography

Avenir LT Std

AaBbCcDdABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

01234567890

=~!@#$%^&*()+[]\{}|:;’:”<>?,./

Avenir Light ABCDEFGHIJKLMNOPQRSTU-

VWXYZ abcdefghijklm-

nopqrst vwxyz 01234567890

=~!@#$%^&*()+[]\{}|:;’:”<>?,./

Avenir Medium

ABCDEFGHIJKLMNOPQRSTU-

VWXYZ abcdefghijklm-

nopqrst vwxyz 01234567890

=~!@#$%^&*()+[]\{}|:;’:”<>?,./

Avenir Bold ABCDEFGHIJKLMNOPQRSTU-

VWXYZ abcdefghijklm-

nopqrst vwxyz 01234567890

=~!@#$%^&*()+[]\{}|:;’:”<>?,./

11

Primary Colors Secondary Color

Mark Guidelines | Color Pallette

Pantone 48-8 C

CMYK: 2, 100, 99, 0

RGB: 232, 29, 38

#E81D26

Pantone 7-8 C

CMYK: 0, 18, 100, 0

RGB: 255, 206, 0

#FFCE00

Pantone 179-16 C

CMYK: 0, 0, 0, 100

RGB: 35, 31, 32

#231F20

12

Mark Guidelines | Logo Element Measurements

4p8

2p9

Pantone 7-8 C

13p5

The logo element of Aguila is based on an eagles eye. The eye is

abstracted to resemble a more corporate, clean element for the

Aguila international airliner.

13

Mark Guidelines | Wordmark Measurements

5p0

10p7

Mistral

Pantone 7-8 C

Pantone 48-8 C

The wordmark for Aguila is created from the font Mistral. This font

was chosen because of the personality it displayed. The wordmark

displays the cultural feel of Spain.

14

Mark Guidelines | Wordmark Examples of correct usage.

15

Mark Guidelines | Wordmark Examples of non-correct usage.

Do not turn the element upside down.

Do not distort or skew the element.

Do not repeat the element more than once.

16

Mark Guidelines | Wordmark Examples of correct usage.

Pantone 7-8 C

Pantone 48-8 C

17

Mark Guidelines | Wordmark Examples of non-correct usage.

Do not turn the wordmark upside down.

Do not distort or skew the wordmark.

Do not repeat the wordmark more than once.

18

19

20

21

Stationary

22

Stationary | Letterhead

11p7

Logo Element: 900%

3p6

1p9

3p6

3p6

43p8

23

Stationary | Business Cards

9p4

3p6

7p8

24

Stationary | Envelope

Av. Córdoba 1237 2000 - Rosario - Madrid

8p2

2p7

Avenir

9/11

25

Stationary | Photos

26

27

28

29

Ad Campaign

30

Ad Campaign | Interior Airline Design

Aguila achieves a flight in luxury and comfort by equipping aircrafts

with the best of airliner seating and available arm and leg room. Relax

on each flight with Aguila airlines custom-made seats.

31

32

Ad Campaign | Exterior Corporate Headquarters

Aguila has multiple offices across the world to include as many

international customers as possible. Aguila’s main headquarters is

located outside of Madrid, Spain.

33

34

Ad Campaign | Airline Check-In Desk

Aguila strives to guarentee a friendly and warm-welcome flight per

each customer. Our staff are always happy to help and answer and

questions a customer may have before, during, or after their flight.

35

36

Ad Campaign | Exterior Airline Design

More than 600 new aircraft, most of which will be equipped with

advanced in-seat inflight entertainment systems offering thousands of

hours of programming.

37

38

Ad Campaign | Magazine Ad Design

Aguilas Magazine Advertising is designed to enhance the reader by

letting them feel the word that is most important. The ad ties in both

the culture of spain as well as Aguila’s logo element in abstraction.

39

40

Ad Campaign | Billboard Ad Design

Aguila’s eco-friendly billboards are always an importance. Aguila uses

electric billboards using LED lights to conserve energy and also help

the environment by printing on less paper.

41

42

Ad Campaign | Promotional Items | Pillow

Aguila keeps its international customers in mind by being a bi-lengual

airliner. Pillows provided to our customers during flight includes both

the english and spanish language to accomodate customers needs.

43

44

Ad Campaign | Promotional Items | Eating Utensils

Aguila caters from only the best international catering services. Fresh

meals are made daily for our customers and added to the plane

before takeoff. Only the best for Aguila customers.

45

46

47