Post on 09-Apr-2018
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Pembrokeshire Open all Year
2011 PEMBROKESHIRE TOURISM AGM
THE TOURISM SUMMIT
ST BRIDES SPA HOTEL13 TH January, 2011
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MembershipBoard of Directors
Accommodation serviced andunserviced
Attractions andActivities
Arts and Crafts
EventsPubs andRestaurants
Caravan andCamping
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Visitor Economy value of 500m toPembrokeshire
Supply chainSupplier
members
Visitorsand
Locals
TourismTrade
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Food for thought ...
4.2m Visitors per Annum 13.7m visitor days per annum
Average stay : 3.3 days per visitor 521m total visitor spend 14,108 FET jobs 2,114 FTE indirect jobs 1m tourist vehicles per annum SOURCE: STEAM RESEARCH FOR PEMBROKESHIRE 2008
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Membership Numbers and Projections575
Projections
600Regional
1400
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Funding Pembrokeshire Tourism
Funded by You THE MEMBERSRegionally supported by the South WestWales Regional Tourism Partnership
Independent Trade Body,working on your behalf
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The Tourism Layers
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EUROPEAN PARLIAMENT (state aids)
UK GOVERNMENT Visit Britain
WELSH ASSEMBLY
SOUTH WEST WALES REGIONALTOURISM PARTNERSHIP
LOCAL AUTHORITY - PCC
PEMBROKESHIRE COAST NATIONALPARK AUTHORITY
WALES TOURISM ALLIANCE REP 7,000BUSINESSES
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Pembrokeshire Open all Year
What you tell us you need from yourMembership ..
NETWORKING OPPORTUNITIES FOCUSSED AND RELEVANT
BEING KEPT INFORMED
SAVING MONEY FOR YOUR BUSINESS
GETTING THE TOURISM IN PEMBROKESHIRE
HEARD AS A COLLECTIVE VOICE
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Pembrokeshire Open all Year
How do we achieve this?
By providing workshops, activities, trade days
Focussed and relevant training with like minded
people via Gallu providing training for your
individual needs
Keeping you informed through the e-newsletter
press releases, focus groups, sector meetings,
touring surgeries
Developing the supplier network integrating
suppliers into events
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Pembrokeshire Open all Year
Getting your Collective Voice Heard!
Task & Finish Groups
Direct Liason with WAG
Visit Wales
Local National Politicians REGIONAL REPRSENTATION ON THE
MINISTERIAL TOURISM ADVISORY
PANEL
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Pembrokeshire Open all Year
The Year in Retrospect ....
SKILLS Training and Development QUALITY Through the keyhole
Grading awareness
Tours and Trade Events
SUSTAINABILITY Workshops in
conjunction with PCNPA/Vwales/Carbon
Trust 72% of visitors say environmental
sustainability is a driver to choosing a
holiday destination
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Pembrokeshire Open all Year
The Year in Retrospect ....
DISABILITY- 12% of visitors to Wales
are disabled, ageing population
FOOD TOURISM SKILLS Training and
Development FFRES Bringing producers to end users
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Pembrokeshire Open all Year
The Year in Retrospect ....
2528
22
34
19
39
17
28
Total Wales Other UK Overseas North South West South East Mid
% Visited food establishment because Welsh food was on the menu
Source : Visit Wales 2009 Visitor Survey
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Pembrokeshire Open all Year
The Year in Retrospect ....
RESEARCH Anecdotal Evidence and
yearly Business Trade Surveys
POLITICAL BRIEFINGS Tours and
Debates - Wales Tourism Week
MAJOR EVENTS - Supplier to Buyer,
VW joint roadshows, regional events PROMOTING PARTNERSHIPS: Business
to Business, Destination Pembrokeshire
Partnership
CONFERENCE PEMBROKESHIRE
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Pembrokeshire Open all Year
EXTENDING THESEASON THROUGH:EVENT GRANTSUPPORT
AUTUMNWINTER GUIDE
PROVIDINGPROMOTIONALOPPORTUNITIES
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CHALLENGESAHEAD FINANCIAL LENDING/SUPPORT
ECONOMIC RENEWAL PROGRAMME TOURISM NO LONGER IN TOP 6 COMPREHENSIVE SPENDING REVIEW / WAG REVIEWS / LA BUDGET CUTS
THREATS TO DESTINATION COMPETITIVENESS E.G. COASTAL FOOTPATH,
HAVEN WATER TAXI REDUCTION OR DELETION OF SERVICES Digital Media Trip Advisor, Social Media, Google listings, smart PHONES
etc.
Rural Not Spots Broad Band Holidaying Overseas or the Staycation, Volcation
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OPPORTUNITIESAHEAD
PEMBROKESHIRE
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