Aging2.0 | Berlin

11 July 2013

Herzliche Willkommen!

Tonight’s Agenda

•  18:00 Networking & Welcome

•  18:30 Innovation and Global Aging Stephen Johnston, Co-Founder, Aging2.0

•  19:00 Round the Room – 10 second intros

•  19:20 Break

•  19:45 Additional Presentations

•  20:30 Wrap up and networking

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Additional presentations:Are we missing anyone?

•  Company Pitches (5 mins) –  GoDerma –  Vescape (Jérôme Feys)

•  Thought Leader Presentation (5 mins) –  Margaret Heckel: Author: “Midlife-Boomers” –  Jesus del Valle Rosales, Bayer –  Telcenter Europe

•  Announcements (1 min) –  Mozilla www.webfwd.org –  Berlin Summer University – Aging in Place Workshop

Thanks to our host: Google!

Sabine  Frank,  Carmen  Hofer,  Sara  Sarbandy,  Laura  Sco6  

Thanks to our sponsor: Bayer Grants4Apps

Jesus  del  Valle  Rosales,  Jürgen  Hohmann  

Thanks to our partner: Health2.0 Berlin

Ulrike  Anders  

Tweet to win!

#aging2

@AgingToo

Thanks to our content sponsor:

Katrin  Gaertner  

Aging2.0 Overview

•  Demographics

•  Market Impact

•  Healthy Aging in the US

•  About Aging2.0

•  Selected Aging2.0 Innovators

Massive demographic transition

•  5hours per day more life expectancy!

•  World's population over 60 to rise by 50% by 2050

•  Nearly half of the population in the developing world is under 25, compared to just 30% in developed world

•  Workforce is shrinking in developed countries (including China and Iran) by 2050

Source:  BCG,  Global  Aging,  Dec  2011  

By 2050, most countries will be as old as Japan is today

Source:  BCG,  Global  Aging,  Dec  2011  

IMPACT

•  Workforce training

•  Flexible hours & conditions

•  New career & salary paths

Workforce profiles are changing

Aging2.0 Overview

•  Demographics

•  Market Impact

•  Healthy Aging in the US

•  About Aging2.0

•  Selected Aging2.0 Innovators

A powerful economic impact

•  Out of control healthcare costs….fewer workers…

BUT

•  Over 65s outspend the under 45s. 65-74 are second highest spending group (Morgan Stanley)

•  By 2020, group aged 55 and over will own 2/3 of financial assets in US (McKinsey)

Source:  BCG,  Global  Aging,  Dec  2011  

Growth in consumer spending 2008 – 2030, $bn  

55+ will account for over 50% of consumer spending over next 20 years. 80% in Germany!

“Demographic funds” created to allocate capital towards these trends

Aging2.0 Overview

•  Demographics

•  Market Impact

•  Healthy Aging in the US

•  About Aging2.0

•  Selected Aging2.0 Innovators

Nine areas of opportunity representing $100bn

Source:

Recent AARP on healthy, active aging in USA

$20bn in additional cumulative revenue from 50+ healthy-aging market, 2013-18

Identified market failures

•  Poor design and aesthetics - limits usability and demand •  Low awareness among mature consumers of many solutions •  Focus on most frail - which creates an unnecessary stigma •  High cost of direct-to-consumer solutions •  A fragmented approach – lacking comprehensive solutions •  Inability to share data via the Internet - limits the utility •  Prioritization of younger demographics by tech players •  Designs that fail to incorporate the role of caregivers

More  at:  h6p://health50.org/report/  

Aging2.0 Overview

•  Demographics

•  Market Impact

•  Healthy Aging in the US

•  About Aging2.0

•  Selected Aging2.0 Innovators

Katy Fike PhD ! Stephen Johnston MBA!

Introductions

50+ Innovation Paradox

…yet disproportionately little innovation

Where are the start-ups? Where are the disruptive models? Where are the major brands? Where are the investments? Where are the big exits?

50+ year olds represent:

of the US population

44%

of disposable income

70%

of total consumable goods sales

70%

of heavy internet users

33%

Unparalleled demographic shifts…

Confidential. Do not share. 24  

We connect, educate and support innovators focused on the 50+ market with content, events and investments.

Our values are innovation, collaboration and respect.

Mission & Mindset

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Funding & Resources

Consumer Insights

Design & Marketing

Distribution & Adoption

Key barriers to innovation have been identified

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Entrepreneurs

Corporations Investors Technologists

LTC Providers

Academia Non-profits

Seniors

Gerontologists

Government

Designers

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USER

Aging Services "

50+

Non-Profit

Entrepreneurs

Developers

Designers

Corporations

Investors

Engineers

Academia

Who’s Here Tonight?

Gov’t

Media

Medical & LTC

A new approach

21 EVENTS

100+ SPEAKERS

N E T W O R K

G L O B A L T O U R

2000+ NEWSLETTER SUBSCRIBERS

9 CITIES

3 COUNTRIES

100+ BLOG POSTS

50k WEBSITE HITS

75+ VIDEOS

16 NEWSLETTERS

10 COUNTRIES

In just over a year, Aging2.0 has become the leading platform for innovation in the aging market and a network that has grown to more than

2000 members in 10 countries around the world.

C O N T E N T

800+ TWITTER

FOLLOWERS

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Confidential. Do not share. 31  

We have spent the past 18 months meeting the most promising startups in the aging space

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Connected Independence Empowered Care Empowered Care

Ageless Style Lifelong Wellness

Four primary opportunity areas have emerged

Confidential. Do not share. 33  

Global Tour / Network Connecting stakeholders – across silos and globally.

Challenges / Hackathons Focus entrepreneurs on most critical issues (pull vs push)

Accelerator Structured support through mentorship, pilots and capital introductions.

Initiatives for 2013

Aging2.0 GENerator Accelerator - expert mentors and partners. Coming soon!

Long Term Care Investors

Distributors Non-profits Designers & Researchers

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Recent and Upcoming Events

May 23 Aging2.0 | San Francisco @ IDEO

June 5 Aging2.0 | New York @ Brookdale

July 11 Aging2.0 | Berlin @ Google

July 16 Aging2.0 | London @ NESTA

Aug 10 Aging2.0 | Palo Alto @ Successful Aging

Sept 5 Aging2.0 | Palo Alto @ Stanford

Sept 17 Aging2.0 | Boston @ Redstar Ventures

Who’s here?

•  Name

•  Organization (or target organization)

•  3 key words (MAX)

10  seconds  –  GO!  

20 MINUTE BREAK

PLEASE TWEET

AT #AGING2

@AGINGTOO

This is you!

Presentations

•  Company Pitches (5 mins) –  GoDerma –  Vescape

•  Thought Leader Presentation (5 mins) –  Margaret Heckel: Author: “Midlife-Boomers” –  Jesus del Valle Rosales, Bayer –  Telcenter Europe

•  Announcements (1 min) –  Mozilla www.webfwd.org (Joseph Somogyi) –  World Usability Day - Designing for Health –  Berlin Summer University – Aging in Place Workshop

After drinks – NOW!!

• Staendige Vetretung @ Schiffbauerdamm