CraftingGreatProducts

@rosspw

Agile UX Design in Practice

ROSS/PW.com@rosspw

Building Great Products

Great  products...exceed user needs to the extent that design

quality directly contributes to business growth.

ROSS/PW.com@rosspw

Building Great Products

any keymetric

Great product design is an organic driver of scale.

ROSS/PW.com@rosspw

Building Great Products

any keymetric

Great product design is an organic driver of scale.

ROSS/PW.com@rosspw

Building Great Products

Building Great Products

is really !@#$% difficult!

Same goes for... Startups. Games. Music.

ROSS/PW.com@rosspw

Building Great Products

11 out of 12 startups fail.

Source: http://blog.startupcompass.co/

ROSS/PW.com@rosspw

What can we do as UX designers do to increase the battingaverage of the products we contribute to?

ROSS/PW.com@rosspw

Building Great Products

The motif is the smallest atomic unit which inspires everything else.

Motif.

ROSS/PW.com@rosspw

Building Great Products

Motif.Guernica. The motif is the tragedy of war. From a simple

sentiment came a painting of deep complexity.

ROSS/PW.com@rosspw

Beethoven.

ROSS/PW.com@rosspw

Building Great Products

Design perfection = can’t add or take away anything.Beethoven achieved that in music through a focus on motif.

http://youtu.be/rRgXUFnfKIY?t=6s

ROSS/PW.com@rosspw

Building Great Products

The motif in the 5th symphony is transposed and transformed continuously.But it all stems from the same atomic unit.

ROSS/PW.com@rosspw

Building Great Products

A motif is something iconic. So iconic you can put it on a pillow.

ROSS/PW.com@rosspw

Building Great Products

You know you’ve done something right,when your product is made into a pillow.

ROSS/PW.com@rosspw

Building Great Products

Great  product  designstems  from  a  motif.

What does this mean for UX?

ROSS/PW.com@rosspw

Building Great Products

Vine’s motif = 6 second videos.The Sign in screen? a 6 second video.

ROSS/PW.com@rosspw

Building Great Products

iOS’s home screen = swipe and tapMissing features (cut and paste). It was focused, it was prioritized.

ROSS/PW.com@rosspw

Building Great Products

Twitter’s motif = the tweet

ROSS/PW.com@rosspw

Building Great Products

if you’ve ever tried to send a DM, you’ve noticed DMs suck in comparison.

ROSS/PW.com@rosspw

Building Great Products

UX Designers areoften asked to

de-prioritize& un-focus.

ROSS/PW.com@rosspw

Annotate every detail.Consider every edge case.

“wireframe monkey”

ROSS/PW.com@rosspw

Building Great Products

End up in the weeds of UI specs. It’s easy to lose a singular focus here.

ROSS/PW.com@rosspw

Building Great Products

Agile = great ways of working in teams & tools for process management

Oh, wait, I know!!Let’s be lean and agile!

ROSS/PW.com@rosspw

Building Great Products

But in each sprint, the big picture is lost.

ROSS/PW.com@rosspw

Building Great Products

Behind every great product is someone who who championed the Motif.

Great design owes its sense of inevitability to this.

ROSS/PW.com@rosspw

Building Great Products

Motifis like MVP, but

even more focused.

A screen or an interaction, not a complete product.

ROSS/PW.com@rosspw

Building Great Products

MotifFeature creep is the opposite of

ROSS/PW.com@rosspw

Building Great Products

Every product has a motif. Some do it better than others.

+ Facebook = status post.

+ Amazon.com = product search.

+ Vine = 6 second clip.

+ iPhone = swipe.tap.

- LinkedIn = profile.

ROSS/PW.com@rosspw

Building Great Products

LinkedIn Profile ResumUp.com

ROSS/PW.com@rosspw

Building Great Products

Motifspans user types.

ROSS/PW.com@rosspw

Building Great Products

Motifis the marketing.

ROSS/PW.com@rosspw

Building Great Products

As UX Designers, we’re the owners of the motif.

ROSS/PW.com@rosspw

Building Great Products

Anytime we design a screen, feature, or system, the motif should inform us.

ROSS/PW.com@rosspw

Building Great Products

OwntheMotif.

Thank you.

@rosspw