Post on 16-Apr-2017
Aggressive Research Wins C-Suite Buy-In
Michael D. Duttonmichael@optimalexperience.com
Aggressive Research Wins C-Suite Buy-In
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SUS
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Bing has no logo’s for Bing!
Inspire
Stealor
Inspire
Imitation is the sincerest of
flatteryCharles Caleb Colton (1780–1832)
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Michael
0
25
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2/2010 8/2010 2/2011 8/2011 2/2012 8/2012 11/2012
Banking
0
25
50
75
100
2/2010 8/2010 2/2011 8/2011 2/2012 8/2012 11/2012
Mobile Banking
2009
Mobile Banking Users?
2013 2015
55m
550m
1.1bn
+2000%
http://www.prweb.com/releases/2010/02/prweb3553494.htm
http://www.ababj.com/tech-topics-plus/m-banking-530-million-users-
by-2013-2695.html
http://mobithinking.com/blog/china-top-mobile-market
http://mobithinking.com/banking-the-unbanked
This country has 29 million mobile subscribers.
65% (19 million) use mobile money services.
Where am I?
Q:
A: Kenyahttp://www.cck.go.ke/resc/statcs.html
Framework
Usability
Interaction Design
FeaturesUser Ratings
Platforms
Observed user experience?
Mobile Design Principles
What can users do?How do
existing users rate it?
Who can use it?
Usability
Interaction Design
FeaturesUser Ratings
Platforms
Usability
Interaction Design
FeaturesUser Ratings
Platforms
Usability
Interaction Design
FeaturesUser Ratings
Platforms
Usability
Interaction Design
FeaturesUser Ratings
Platforms
0 5 10 15 20
Core FeaturesNon Core Features
BNZ
Kiwi
ASB
Chase
TSB
ANZ
0 1.25 2.5 3.75 5
Google playiTunes All VersionsiTunes Latest
iPhone
iPad
Android
Windows
Responsive Design Main site
Usability
Interaction Design
FeaturesUser Ratings
Platforms
What we found…
Usability
Interaction Design
FeaturesUser Ratings
Platforms
Create a
Usability
Interaction Design
FeaturesOOBE
Ergonomics
Usability
Interaction Design
FeaturesCross-Channel Experience
Accessibility
Multi-National Usability Testing
Interaction Design
User-Survey
Eye Tracking
Buy-In!from
Objective!use
Publish!show
MONTHLY NEWSLETTER
Are we number one?Thursday 25th July, 2014
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Et harum quidem rerum facilis est et expedita distinctio. Nos paucis ad haec additis finem faciamus aliquando; Cupiditates non Epicuri divisione finiebat, sed sua satietate. Nam Pyrrho, Aristo, Erillus iam diu abiecti. Duo Reges: constructio interrete. Scrupulum, inquam, abeunti; Praeteritis, inquit, gaudeo. Isto modo ne improbos
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quod si ita se habeat, non possit beatam praestare vitam sapientia. Quod non faceret, si in voluptate summum bonum poneret. Nulla erit controversia. Et harum quidem rerum facilis est et expedita distinctio. Nos paucis ad haec additis finem faciamus aliquando; Cupiditates non Epicuri divisione finiebat, sed sua satietate. Nam Pyrrho, Aristo, Erillus iam diu abiecti. Duo Reges: constructio interrete.
Duo Reges: constructio interrete.
MP in the spotlight consectetur adipiscing elit. Quod si ita se habeat, non possit beatam praestare vitam sapientia. Quod non faceret, si in voluptate summum bonum poneret. Nulla erit controversia. Et harum quidem rerum Nam Pyrrho, Aristo, Erillus iam diu abiecti. Duo Reges: constructio Et harum quidem rerum Nam Pyrrho, Aristo, Erillus iam diu abiecti. Duo Reges: constructio dipiscing elit. Jukalftopare dipiscing elit.
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?
CreateBuy-In
ObjectivePublish
michael@optimalexperience.com
Thank you.Any questions?
Michael Dutton