Post on 16-Jan-2016
Agenda VOLTIMUM MARKETING COMMITTEE MEETING
Phoenix Contact LimitedHalesfield 13
TelfordShropshire
TF7 4PG
10:00am Introduction, welcome, apologies & minutes of previous meeting
10:30 Voltimum update11:00 Review of updated multimedia services 11:30 Update on VoltiNEWS, VoltiBulletin (including feedback form
the experts meeting)12:00 Marketing for next year – promotions and activities12:30 Discussion - 2000 technical questions – what can we do with
these?13:30 AOB Lunch kindly provided by Phoenix Contact before departure
Registrations to 31/08/2006
•Advent calendar
•Interbuild
Update
Stand visual
Stand visual
CPD Seminars at the Voltimum Centre - Interbuild 2007 - Hall 3, Stand S15/T10
Time Sunday - 28th October Monday - 29th October Tuesday - 30th October Wednesday - 31st October Thursday - 1st November
Speaker Mike Simpson Paul Gretton Chris Davis Richard Penney
Prizes Imageo Candles and Post-it notes
Bag containing Tools £100 + screwdriver giveaways on
Speaker Mike Oldfield Gurninder Ghuman Dave Ellis Dave Ellis
Prizes & Giveaways
1 Digital Camera Dot-its Dot-its
Speaker Chris Watts Mike Simpson Paul Gretton Chris Davis Richard Penney
Prizes & Giveaways
Mugs and hand held rechargeable lamp
Imageo Candles and Post-it notes
Bag containing Tools £100 + screwdriver giveaways on
seats
Speaker Steve Mongan Andrew Mosedale Andrew Mosedale Richard Hopkins David Oldfield
Prizes and Giveaways
1 Digital Camera
Speaker Chris Watts Steve Mongan David Pitt David Pitt
Prizes & Giveaways
Mugs and hand held rechargeable lamp
OSRAM - Switch over to climate protection - specify or install energy efficient lighting
Kew Technik - Real time energy monitoring - helping to
cut costs and cut emissions
Kew Technik - Real time energy monitoring - helping to
cut costs and cut emissions
15.00 - 15.30pm CooperEmergency - New Safety Order
Vent Axia Eaton - Understand how BS7671 : 2008, 17th Edition
Wiring Regulations will increase the use of RCD's
Eaton - Understand how BS7671 : 2008, 17th Edition Wiring
Regulations will increase the use of RCD's
Dimplex - Low carbon heating and hot water solutions.
OSRAM - Switch over to climate protection - specify or install
energy efficient lighting
Vent Axia
Dimplex - Low carbon heating and hot water solutions.
Elkay - Energy efficiency through use of retrofit energy
saving controls.
Philips - Energy Efficiency and cost savings through
lighting
Draka - Amendments to Approved Document B in April ’07- How does this affect your choice of Fire Performance
Power Cables.
Legrand - Access Control - Door entry systems
Applied Energy - Low carbon heating and ventilation
solutions for domestic and commercial buildings
Applied Energy - Low carbon heating and ventilation
solutions for domestic and commercial buildings
Elkay - Energy efficiency through use of retrofit energy
saving controls.
Legrand - In-Home Networks - An introduction to Structured
Wiring
Philips - Energy Efficiency and cost savings through
lighting
Draka - Amendments to Approved Document B in
April ’07- How does this affect your choice of Fire
Performance Power Cables.
14.00 - 14.30pm
11.15 - 11.45am
12.00 - 12.30pm
13.00 - 13.30pm CooperFire - New Safety Order
Registrations to 31/08/2006
•2006 was best year ever and we have had an excellent start to 2007.•Search Engines, Edmundsons and trade shows are main source of registrations..
New Registrations 2003-2007
11,000 14000 1400018000
14600
2003 2004 2005 2006 2007 endSept
At end Sept. 2007, Voltimum UK had a database of 72,000 registered users
Voltimum’s registered user base – end Sept 2007
Voltimum UK Summary of Registrations in UK
Total Cum.Category 2003 2004 2005 2006 2007 to date
E Electrical Contractors 1-10 employees 2932 27% 4088 29% 3350 24% 4626 25% 4,024 28% 19020I Electrical Contractors 11+ employees 2603 24% 1751 13% 1126 8% 1440 8% 1,255 9% 8175S Specifiers 1143 10% 2052 15% 3843 28% 5119 28% 3,732 26% 15889D Wholesalers 1697 16% 629 4% 462 3% 564 3% 357 2% 3709P Panel Builders 79 1% 81 1% 84 1% 121 1% 93 1% 458O Others 1524 14% 4048 29% 3685 27% 5102 28% 3,709 25% 18068
Total Target Users 9978 12649 12550 16972 13170 90% 65319M Manufacturers 944 9% 1347 10% 1348 10% 1430 8% 1435 10% 6504
10922 13996 13898 18402 14605 100% 71823
Pages Viewed 2003-2007 (000)
01000200030004000500060007000
Anonymous Page Views000
Logged in Page Views000
Average half a million page views per month.
Pages viewed
Total number of pages viewed = 5932896
Target number of users = 2429368
Voltimum’s position in the Media at end 2005
Electrical Industry Trade Press
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
W'sa
ling T
imes
CableTalk
EMC
Lightin
g
Elec R
eview
Buildin
g Talk
Voltim
um 2
004
Elec T
imes BSJ
EPA
Electro
nics T
alk
Voltim
um e
nd 05
Connec
tions
Wirin
g Matte
rs
Voltim
um A
ug 2
007
Prof E
lectri
cian
Now in 2nd position in the electrical trade press
Circulation of Voltimum’s Newsletters grew to 43,498 by Oct 2007
Review of updated multimedia services
•This year Voltimum will have produced 13 customised VoltiSpecials
•7 of these have contained short bespoke videos
• Often first use in a marketing campaign
•Thorn international campaign
•Thorn international campaign in UK
•Thorn international campaign in France
VoltiSpecials in July,August and September
OSRAM
Philips
M&E
Interbuild
Draka
Voltimum Sweden
On My Desk: A day in the life …..
VoltiTV
Mini documentaries
Roving Reporter style clips
Volt TV's Big Question
Product clips
Month July August September
V1 – V2 V1 V1 – V2 Distribution list 45190 – 43302 43964 45256 - 44298Recipients (1) w/o bounces 43870 – 41506 42117 42694 - 43237Newsletter opened 9509 – 9372 10002 9383 - 9647Opening rate (3)/(2) 22% - 23% 24% 22% - 22%
VoltiNEWS stats
1. OSRAM LED training course – Osram
2. (3030 T&A&M, art in VoltiNEWS + VS)
VoltiNEWS stats – Top Art
1. New system Delivery smart homes at silly prices – Schneider Electric
2. (1633 T&A&M, VoltiNEWS, banner)
VoltiNEWS stats – Top Art
1. Xpelair powers ahead with world-class micro turbines – Xpelair
2. (1090 T&A&M, VoltiNEWS,)
VoltiNEWS stats – Top Art
1. Health and Safety – a switchgear essential – Schneider Electric
2. (659 T&A&M, VoltiNEWS)
VoltiNEWS stats – Top Art
1. Legrand’s new catalogue and Part M brochure - Legrand
2. (620 T&A&M, VoltiNEWS)
VoltiNEWS stats – Top Art
• Electrex
• Direct response advertising
Marketing promotions for next year
• Electrex?
• Direct response advertising
Marketing promotions for next year
• Background to Experts meeting this year and people that attended
• VoltiBulletin topics that have been agreed for 2008
• Review the technical questions
Expert meeting 4th October 2007
ABB Janet Roadway
BEAMA Kelly Butler
Draka Kevin Morris
EAL Bob Hassall
Legrand Gurninder Ghuman
OSRAM Jason Ford
MK Simon Clarke
Vent-Axia Steve Mongan Simon Osborne
Applied Energy Don Spearman
Fluke Jit Patel
Cooper Lighting Chris Watts
BASEC Jeremy Hodge
ASTA BEAB Ray Jeffaris
I
IET John Ware
Voltimum Margaret Fitzsimons Daniel Isenberg
10.00am Welcome Minutes & Actions
10.05am Round-up of Voltimum performance YTD 2007
11.15am Guest Speaker John Ware of IER – 17th Edition update
12.15pm Working Groups – VoltiBULLETIN Topics for 2007
1.00pm LUNCH1.30pm Feedback from working
groups2.30pm AOB, Dates of next
meeting and close
Attendees and Agenda
Satellite Mini-sitewww.wiring-regulations.com
Proposed Sateliite sites:
VoltiNEWSVoltiBULLETINVoltiTVCounterfeitingRecruitmentIntelligent HomesEnergy Efficiency