Welcome – the session will begin shortly!

5 Ways to Strengthen Your Strategic Planning Muscles

Joel “Thor” Neeb

@JoelThorNeeb

Companies achieve only 33% of expected results from their strategic plans.The Gap between expectation and performance is a failure of companies to execute strategy.

Markon Associates and the Economist Intelligence Unit

• President of Afterburner• USAF F-15 Mission Commander• U.S. Presidential Escort Missions• Air Force Academy Graduate• M.S. Aerospace Science / MBA from UT• Instructor Pilot of the Year at USAF Training HQ• Embedded with Silicon Valley Tech Company in

2015

Joel “Thor” NeebAtlanta, GA

Review: Prepping for Strategic PlanningLearn from the Past

Create Leadership Buy-in

Employ Open Planning

Answer this question: “Who are we?”

Arrive with a Framework

01

Stay Strategic

02

Focus the Dialogue

04 Identify Critical Leverage Points

03 Begin with the End in Mind

05 Simplicity Beats Complexity

5 Ways to Strengthen Your Strategic Planning Muscles

• Zappos strategy: Redefine the online shopping experience through fanatical customer support

• Zappos tactics: hire for personality, celebrate customer support, live the “Wow” philosophy

01 Stay Strategic

• Strategic, not Tactical• Strategy defines our tactics• Determine what, not how

01 Stay Strategic

CONFIDENTIAL

Strategic Campaigns

HD DestinationVPs, Champions & BU Owners

Senior Directors, Directors & ICs

C-Suite and SVPs

Tactical Missions

Stay Strategic

• This is “heavy lifting” and overwhelming

• Too many people to be constructive• Create equal voices

02 Focus the Dialogue

• Use a 3rd party facilitator• Level the discussion playing field• Create ROE, parking lot and schedule

02 Focus the Dialogue

• Sample schedule– Day 1:• Introduction/ROE• Debrief results• Define the future• Define the environment• Identify Critical

Leverage Points

02 Focus the Dialogue

– Day 2:• Review/edit• Identify Campaigns• Create Identity• Brief to team

03 Begin with the End in Mind

You are in the future• Describe your successful future in

detail• Focus on the Key Areas• Alignment today by defining

tomorrow

CONFIDENTIAL

Strategic Campaigns

HD DestinationVPs, Champions & BU Owners

Senior Directors, Directors & ICs

C-Suite and SVPs

Tactical Missions

THE FLAWLESS EXECUTION MODEL®

04 Critical Leverage Points

Maximum impact, minimum effort• Create an influence map of your

network• Identify the Critical Leverage Points• Assess your ability to affect

Critical Leverage Points

Five Major Record Labels

Online Music

EngineersP.R.

Production

Retailers Relations

Suppliers & Video

High School Students

Pirates Athletes

Apple Brand

Insight MatrixApple Ipod

iTunesLenny Kravitz,

U2

UniversityStudents

Christmas Gifts

Sony

DeviceDesign

$350

High FidelityEarphones

Attack Leverage Point with Intentional Actions

05 Simplicity Beats Complexity

V Volatility

U Uncertainty

A AmbiguityC Complexity

05 Simplicity Beats Complexity

Simplify, Simplify, Simplify• Max of 10 Key areas• Max of 7 Critical Leverage Points• 3-5 Strategic Campaigns• Deliverable must fit on 4 slides• 2 Posters

01

Stay Strategic

02

Focus the Dialogue

04 Identify CLPs

03 Begin with the End in Mind

05 Simplicity Beats Complexity

5 Ways to Strengthen Your Strategic Planning Muscles

Please ask any question you have in the Q&A box at this time

DON’T MISS OUR NEXT WEBINAR:

Now It’s Time to Execute!WITH YEAR-END QUICKLY APPROACHING THIS IS A MUST ATTEND

Dec 15th 1:30pm ETREGISTER NOW AT: flex.afterburner.com/strategic-plan-

execution

@AfterburnerInc#FlawlessExecution

Lets Connect!Joel “Thor” Neeb

@AfterburnerInc#FlawlessExecution

Thor@afterburner.comAfterburner.com

Office: (404) 835-3500