Post on 15-Apr-2016
description
Mobile Internet expected to beat PC
Internet usage in 2012
Better cheaper mobile handsets &
tablets
>800Mn phones (~600Mn unique
users)
Current Reality What’s Changing
What’s Expected To
Change
Mobile Searches expected to beat PC
searches in 2012Decreasing data
costs & better speeds>60Mn Mobile Internet Users
iOS + Android data usage will exceed all other mobile devices
by 2012
Increased shipments of smartphones
>25Mn smartphones
Mobile In India
Mobile Vs. Other Media
812Million active
Mobile Users
100
151
Penetration of mobiles much more than other media
Million activeTV Houselhold
Million activeInternet Users
Mobile Consumption Patterns
Source: InMobi, Decision Fuel - Mobile Media Consumption Research
30-40% of Media Consumed by TG is on the Mobile!
7
Teens & Sub Teens(10-16 Years)
Young Adults (25-35
Years)
College Goers(17-24 Years)
Cricket
Messaging/SNS, Music, Astrology
Devotional
Jokes & Shers
News & Information
Beauty/ Fitness
Classifieds
Sports
Bollywood
Gaming
Mobile Videos
ContestingSource: Affle 2010 consumer research
Content Choices
Why is mobile relevant?Device is very
personal
Immediate needs can be catered
79% of smartphone consumers use
phones to help with shopping
Active Communication medium
Users within reach 24*7
Engagements - Click to Call, Click to WAP, Click to SMS, Add to Calendar, Download Video ringtone etc.
Under Initiated Medium
Enables effective & interactive
engagements with users
Ad features – Helps brands connect with
a vast user base
Lifestyle Oriented
Ease of Targeting
Targeting PossibilitiesHandset/Age/
Gender/Location/ Interest areas/etc
10
About Affle
Background
Singapore Headquartered Smart Media
Company started in 2006Business Operations
– India, Thailand, Singapore, UK, Indonesia, US
Successfully built mobile media eco-
system
Keys Strengths
Mobile Technology Development
Mobile Advertising Enablement & Sales
Partnerships with key players in industryUnderstanding of user behavior and engagement on
Mobile
Smart Media For Smarter screens – Our Biggest Expertise
Affle| Mobile Advertising Touchpoints
MOBILE INTERNET
MOBILE APPLICATION
SMESSAGINGVOICE
Ripple SMS2.0 Live
Affle Digital Ad Solutions –
Branded Mobile
Internet Destinations
Affle Digital Ad Solutions –
Branded Mobile
Applications
Affle Digital Ad Solutions – Branded Voice
Portals
What is Ripple?
A ‘Smart Ad’ Network
Integrated across all digital screens (PC, Mobile, Tablet, Smart TV & more..)
Focused on Video &
Rich Media
Backed by several technology
innovations to make media more meaningful
Ripple Value Proposition
Differentiated Rich Media
FormatsContextual and
Immersive. Enhanced appeal.
Higher Engagement.
Intrusion Minimized
Mute ads on default. Bold options to exit
ad.
Unique Authoring Suites &
FrameworksCreate-it-yourself
rich media ads including HTML 5
formats
Detailed Reporting
Capture engagements. Get an accurate ROI
estimate.
Online Video & Rich media Ads vs. Television
Ads
More likely to consider buying a product for an ad I saw on online video than on TV
Online video ads are more relevant
More likely to search for a product for an ad I saw on online video than on a TV
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Agree; 57%
Agree; 60%
Agree; 63%
Disagree; 22%
Disagree; 25%
Disagree; 21%
Less Distracting, More contextual and a higher likelihood of purchase – Video advertising delivers the
goods Source : Affle –IMRB Online Video Advertising – Attitudes and Trends, Base: 315
Respondents, Market – All India
*
*
*
* The
rem
aini
ng re
spon
dent
s wer
e Un
decid
ed
Online Video & Rich Media Ads vs. Other
Digital Ads
Streaming Videos Sponsored link on Search
Banner Ads0%
10%20%30%40%50%60%70%80%90%
100%
56% 55%
26%34% 32%
16%
SeenClicked
Video Ads over 2 Times more
remembered vs. Banner Ads
On user engagements,
video ads even beat Search
Source : IMRB I-Cube Study 2011. Base : 3,900 respondents in 30 cities, Market – India
Post viewing engagements with Rich
Media & Video
Participate in a contest
Play a game or quiz
Buy the product on
line
Fill out forms Refer the ad to friends
0%10%20%30%40%50%60%70%80%90%
100%
65%
50%41% 38% 31%
Source : Affle –IMRB Online Video Advertising – Attitudes and Trends, Base: 315 Respondents, Market – All India
Video advertising suits all categories, as engagement actions suited to varied sectors find acceptance with
audiences
Source: Medialets Mobile Rich Media Benchmarks Q1 2012
%: Interaction Rate - People completing interaction post click
Time: Avg. Dwell Time on the interactionSource: Opera Software, State of Mobile advertising,
Q2 2012
Global Stats
Source: Medialets Mobile Rich Media Benchmarks Q1 2012
Some Exciting Ad Formats
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SWITCHES TO GAS WHEN ELECTRICITY RUNS OUT
*EPA-est. 35-mile range based on 94 MPG (electric); 340-mile range based on 35 MPG city/40 highway (gas).Actual range varies with conditions. **Based on the national average of 12 cents per kWh and 12.9 kwH for a full charge ($1.55). Electiricity costs vary. Check with your provider for your rates. 50
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41 F32 F18 F
Cascade With
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For More Exciting Formats Visit ripple.affle.com
Why Affle Digital Solutions?
Providing Customized Solutions for brands
Seamlessly blending technology, content and advertising
Building unique brand assets across
Generating greater ROI for advertisers and partners
Mobile Internet
Destinations
Mobile Applications
Voice Solutions
Exciting social networking
services on your SMS screen
& more
Interactive rich content of your choice on your SMS
screen & more
Enhanced Messaging functionalities
Exciting services discovery from your
SMS screen& moreEmoticons, Colors, Secret SMS,
Timed SMS & more
SMS2.0 Live | Unique User Offering
SMS 2.0 Live |User Experience- ContentAt the time of download, users asked
for their areas of interestUsers served INTERACTIVE & RICH content on SMS2.0Live basis these
areas of interest
Popular Content Categories include
Cricket
Sports
Bollywood
Business
Technology
Jokes
& Many More
Politics
User Value Proposition: Free Content Of Choice
SMS2.0 Live resides as the default
messaging application on the handset. A
content banner basis user choice is served to the user each time he open his SMS app to read/ compose a
meassage
The banner stays while message is being composed
without interfering with the SMS. The SMS
is a regular 160 character message that has a lot more
interactivity/ personalization
While the message is being sent, the
Message Sending/Mess age Sent screens get
replaced with a Full Screen visual of the content which could
have contextual advertising integrated
The interactivity Options on each
content item would be relevant to the content and could
lead to Click to call/ Know more/ WAP/
Book a test drive/ Add to Contact/ Calendar/
Bookmark
Content on SMS2.0 Live
Reaching Over 5mn users across feature phones
Targeting ParametersGeography
Age
Areas of Interest
Handset Type
Gender
Operator
SMS 2.0 Live |User Experience - Advertising
Available across all operators
Interactivity OptionsClick to Call
Click to SMS
Click to WAP
Add to Calendar
Add to Phonebook
Add to Bookmarks
Ads on SMS2.0 Live
SMS2.0 Live is created like a mobile magazine that can be browsed offline. While most of the times the user is served a content banner, he/she is
served an ad banner sometimes
On sending the message, the banner blows up into a full screen ad with the advertiser message
The interactive menu options on the ad
will allow the users to engage with the brand in multiple
ways
These menu options could lead to Click to call/ SMS/ WAP/ Text Box/ Add to Contact/ Calendar / Bookmark
What Affle brings to the table
The experience of delivering exciting & differentiated campaigns for over 250
brands
A bouquet of rich media formats and ad solutions that help brands reach their TG
A team that understands brands & delivers solutions for maximum impact
Strategically aligned businesses to deliver maximum value for advertisers
The Affle Edge: Targeting the Right User
Non intrusive yet relevant advertising for consumers
Target By Handset Type
Target By Operator
Target By Geography
Target By Demographics –
Age/ Gender
Target By Interest Area Target By Time
Clicks
Interactions
Social & Other
EngagementsCTRs
Impressions
Time spent
Granular reporting in a single screen interface
Insightful Reporting