Post on 07-Apr-2017
Capstone ProjectTeam 7
Dianna Chourarath, Samantha Cormier, Zachary Dryden, Sean Grasso,
Todd Henderson, Erika Koiva, Michael Veilleux
Consumers are looking for a health care experience that is…
Convenient
Accessible
Personal
Right Here
Right Now
Right For You
Right Here Right Now Right For You
Our Strategy
Connecticut: 3 Stores, 5 KiosksPennsylvania: 5 Stores, 7 KiosksVirginia: 5 Stores, 7 Kiosks
Stores: Malls, Shopping PlazasKiosks: Grocery Stores, Gyms, Pharmacies
24/7 Access to App & Online
Store Hours: 6-9 AM & 12-8 PM
Live Customer Service: Ask Ann, Video Conferencing, Call, Email
Customized Quotes
View Your Plan
Aetna Health Board
Audio & Language Features
Baby Boomers
Every 8 seconds a boomer turns 65
25% of the US population
$3.4 trillion in buying power
29% still have at least 1 child under
18 at home
40% are empty nesters
51% are grandparents
62% are in the workforce 18% are retired
Average boomer is about ½ million dollars short on
retirement savings
Aetna Plus Retail Store
Welcome to offers various classes and programs, with accessible hours, to help keep you and your family healthy.
Cooking ClassLearn how to create delicious, healthy meals!
Yoga Class SeriesJoin a relaxing series of yoga classes!
ZUMBA ClassCome experience a high energy, motivating dance fitness class!
Quick Health CheckHave your heart rate, blood pressure, and BMI checked to make sure you’re staying on a healthy track!
Kickboxing ClassA high intensity, full body work out!
Nutrition Help SessionStop by to learn more about nutrition and what’s right for you!
Aetna Health BoardThe Aetna Health Board allows you to view programs offered atthe Wellness Centercloset to you. Download our app to view your board!
AETNA WELLNESS CENTER AETNA WELLNESS CENTER
Education
Exercise
Spinning ClassAn upbeat, lower body work out!
Health Check
Aetna Plus Retail Store
5:36
View Your Options
19422
Wh a t is Me di care?
Piecing the PUZZLE together…
Appendix
Start Up Costs App Website Kiosk$6,000 Deposit, Rent, Security Deposit
$25,000 for Development
$3,000 for Development
$10,000 Start Up
$3,000 for Furniture & Fixtures
$2,000 for in App Purchasing
$1,600 for Wages
$3,000 for 6 iPads $3,000 for Web Services
$2,000 Rent/Month
$9,600 for Wages
$500 for Wellness Center Classes
$250 for IT Maintenance
$250 for Cleaning Costs
Total Total Total Total$15,400.00 $30,000.00 $3,000.00 $12,000.00
$13,600.00 (mo.) -0- -0- $3,600.00 (mo.)
$163,200.00 (yr.) -0- -0- $43,200.00 (yr.)
PhasePhase 1: CT, PA, VA
Phase 2: FL, NY
Phase 3: West Coast
Budget & Timeline(Based on One 10,000 Sq. Ft. Model)