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AET 510University of Phoenix
April 8, 2009
Presentation by Learning Team D
Sandra Watkins-Keough, Luis Cova, Mark Reha
Blackboard Inc.Innovative Adult Education Program
Masters in Adult Education and Training AET 510 University of Phoenix
The Masters in Adult Education and Training AET 510 University of Phoenix
Who is Blackboard Inc.? Provider of products that enable universities, schools,
and corporations to host their classes on the World Wide Web
Develops and licenses their software application and related services to over 2000 institutions in over 60 countries
Public company that is based in Washington, D.C.
Image Courtesy of www.blackboard.com
References: (www.blackboard.com, 2009)
History of The Company Founded in 1997 by two education advisors, Mattew
Pittinsky and Michael Chasen Went public in 2004 and traded on NASDAQ under the
BBBB ticker symbol Currently the market leader with a 77% market share in
learning management systems Active in acquisitions of e-learning technology $312M sales in 2008 with over 1000 employees
The Masters in Adult Education and Training AET 510 University of Phoenix
References: (www.corporateinformation.com, 2009)
Customer Base Customer base varies in industry, size, and needs Customers cross several geographical divides Customers include:
– K-12
– Higher Education
– Corporations
– Associations
– Government
– Career Colleges
The Masters in Adult Education and Training AET 510 University of Phoenix
Relevant Capabilities
The Masters in Adult Education and Training AET 510 University of Phoenix
Image Courtesy of http://www.kyb.mpg.de/ernstgroup/learning.html
Blackboard capabilities relevant to adult education include the following:
Discussion Board Online Testing Accessing Content Anywhere, Anytime Library Interactive Media Small Group Learning
Andragogy and Blackboard Use The Theory of Andragogy, presented by Malcolm Knowles, identified key features
for learning. The chart below presents how Blackboard is relevant to Knowles’ theory.
The Masters in Adult Education and Training AET 510 University of Phoenix
Andragogical Characteristic
Learning Management
ContentManagement
DiscussionBoard
Platform
Self Concept / Self Direction
Provides valuable feedback learner performance
Access learning resources as needed
Forum to express self in critical thinking
Self-directed learning in pace, timing
Experience Incorporation of previous learning
Access content as needed – bypass lessons learned
Unrestricted communication, includes life experience
Ability to communicate in native language
Readiness to Learn Provides forum to prepare learner; requirements and standards
Incorporates learner’s need to interact
Evaluates learner readiness in critical thinking
Eliminates obstacles due to computer technology
Orientation to Learning Provides overview of learning systems
Provides comprehensive information
Forum for feedback on what has been learned
Multi-lingual Communication
The Masters in Adult Education and Training AET 510 University of Phoenix
Future Impacts on Adult Education Environment
References: (Dillon, 2008)
Blackboard will continue to grow as one of the systems most used for educational purposes
Blackboard’s popularity will also improve not only in colleges and educational institutions but also for use in corporate level training and professional development
Adult students, with the intention of saving money while continuing their education, will also turn to online education
The Masters in Adult Education and Training AET 510 University of Phoenix
Conclusion
This presentation analyzed a technological trend in adult education. After studying current trends and the usage of Blackboard, it is noticeable the impact Blackboard has had in education, colleges, organizations and training facilities. Although the future is uncertain, Blackboard and its technology will be of influence in the world of adult education.
References
The Masters in Adult Education and Training AET 510 University of Phoenix
Anonymous. (2009). Blackboard Inc. Retrieved April 4, 2009
from http://www.blackboard.com/
Anonymous. (2009). Corporation Information. Retrieved April 4, 2009
from http://www.corporateinformation.com/
Anonymous. (October, 2004). Three-Fourths of U.S.News & World Report's Top-Ranked National Universities Use Blackboard Software. Retrieved March 25, 2009 from http://www.distance-educator.com/dnews/Article12212.phtml
Anonymous. (September, 2008). Looking toward the future: Employers and employees turn to education. TCMnet Website. Retrieved March 29, 2009 from http://www.tmcnet.com/usubmit/2008/09/28/3673920.htm
Dillon, S. (July, 2008). High Cost of Driving Ignites Online Classes Boom. The New York Times. Retrieved March 20, 2009 from http://www.nytimes.com/2008/07/11/education/11colleges.html?pagewanted=1&_r=1&sq=online%20conference&st=nyt&scp=3
Smith, M. K. (2002). “The Encyclopedia of Informal Education”, Retrieved April 4, 2009.
www.infed.org/thinkers/et-knowl.htm.