Post on 18-Mar-2020
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Google AdWordsDiscover how to make search advertising work for your business
What to expect
YOU
R DA
Y
We take our training courses seriously and understand how important it is for you to get the most out of your session.
PPC TRAININGBOOK NOW BY CALLING 01344 266844OR EMAIL TRAINING@NETMATTER.CO.UK
The facilities
Our comfortable and modern facilities feature the latest tech to ensure the optimum learning experience. Just bring along your laptop, iPad or notebook and we’ll provide the rest.
Brain food
We’ll provide you with complimentary food and drink during your session, as we believe you need fuel to improve your capacity to learn and concentrate.
Our trainers
Our trainers are practitioners within Netmatter and work on real client accounts. This ensures that your trainer is current, knows their stuff and is sharing the techniques they’ve used to achieve regular success for our clients.
PPC TRAINING
Google AdWordsIntroduction to AdWords
INTRO
DU
CTION
This course will cover everything you need to know regarding AdWords and pay-per-click from the basic principles through to creating profitable, well structured campaigns.
BOOK NOW BY CALLING 01344 266844OR EMAIL TRAINING@NETMATTER.CO.UK
AMmorning session09:30 - 13:00
The course
If you’re new to AdWords or are looking to run your own campaigns, this course will empower you to go on and achieve more.
During this session we will talk through creating keyword lists & match types, how to write great ad copy, ad extensions, optimisation tips and much more.
By the end of the course you will be confident setting up and launching campaigns, running them based on your business goals.
What we’ll cover
What Is PPC› Introduction to AdWords› Terminology explanation
Bidding & quality score› What is quality score› How to improve quality score
Keywords & matchtypes› Keyword methodology› Match types› Negative keywords
Account set up & access› Account structure› Setting and reporting goals› Campaign settings
Ads & ad extensions› How to write great ad copy› Ad extensions
Tracking options› Tracking conversions› Linking accounts
Optimisations› Defining strategy› Basic account optimisation› Basic analysis
£175pp
PPC TRAINING
Google AdWordsAdvanced AdWords
AD
VAN
CED This level is aimed at those who are
already running AdWords campaigns in-house, or are thinking of bringing paid search in-house from a third party.
BOOK NOW BY CALLING 01344 266844OR EMAIL TRAINING@NETMATTER.CO.UK
PMafternoon session14:00 - 17:30
The course
In this session we’ll examine what makes for successful keyword optimisation, attribution models, bidding strategies, and how to increase sales through remarketing and Google shopping ads.
Working together, we will explore the advanced techniques used to develop high impact pay-per-click campaigns.
By the end of the course you will feel inspired and knowledgeable in all key aspects of this specialist area.
What we’ll cover
Campaign structure and creation› Campaign creation› Account structure & organisation
Advanced campaign components› Advanced ad extensions - review, structured snippets› Advanced match types - routingnegatives
› Advanced functionality – advanced columns and reporting, impression share and auction insights› Advanced quality score
Remarketing› Set up of remarketing› Creating lists› RLSA
Google shopping ads› Introductions to shopping› Feed attributes› Shopping optimisations
Optimisation for PPC managers› AdWords editor introduction› Managing account metrics› PPC & conversion optimisation› Paths to conversion, attribution& assists› Mobile and tablet strategy› Basic analysis
£175pp
PPC TRAINING
Google AdWordsIntroduction + Advanced AdWords
FULL D
AY
This course will cover everything on our introductory and advanced sessions right from basic account set up and campaign structures, through to advanced optimisations and bidding strategies.
BOOK NOW BY CALLING 01344 266844OR EMAIL TRAINING@NETMATTER.CO.UK
FDfull day session09:30 - 17:30
The course
Bring your thinking cap as during this all day session we’ll take you through everything you need to run successful AdWords campaigns.
In the morning we’ll cover how to structure your campaigns, keywords, ad copy & ad extensions to ensure you understand the basics.
It will get tougher in the afternoon when we go through advanced optimisation techniques including remarketing, Google shopping and much more.
What we’ll cover
Morning AM› What is PPC› Bidding & quality score› Keywords & match types› Account set up & access› Ads & ads extensions› Tracking options› Optimisations
Afternoon PM› Campaign structure & creation› Advanced campaign components› Remarketing› Google shopping ads› Optimisations for PPC managers
£295pp
PPC TRAINING
How to find usStart your journey towards AdWords success
FIND
US Our offices are conveniently located along
the M4 corridor in Bracknell near Reading, Berkshire. We are minutes away from major rail and road links to London, Bristol and the Southern Counties.
Emailtraining@netmatter.co.uk
AddressNetmatter,Building 329, Doncastle Road,Bracknell, Berkshire, RG12 8PE
Phone01344 266844
Reading, train 20 mins
London, train 45 mins
Heathrow, car 30 mins
Getting to us