Advisory Boards: Engaging Donors & Developing Leaders

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Chief Development Officers and their staff face increased competition for a donor’s time and dollars. At the same time the demands placed on the executive director’s time prevent them from developing the leadership skills of their direct reports. Donors are more inclined to give if they have more engagement with the organization. This workshop will inform participants about how in these cost-constrained times an advisory board comprised of thoughtfully selected donors can help them better engage with those donors while developing the current and future organizational leadership.

Transcript of Advisory Boards: Engaging Donors & Developing Leaders

Sponsored by:A Service

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Advisory Boards: Engaging Donors & Developing Leaders

Susan Hammond

February 22, 2012

Sponsored by:A Service

Of:

Advising nonprofits in:

• Strategy

• Planning

• Organizational Development

www.synthesispartnership.com

(617) 969-1881

info@synthesispartnership.com

INTEGRATED PLANNING

Sponsored by:A Service

Of:

Affordable collaborative data

management in the cloud.

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Today’s Speaker

Susan HammondPrincipal,

scHammond Advisors

Hosting:

Sam Frank, Synthesis PartnershipAssisting with chat questions: April Hunt, Nonprofit Webinars

©2012 SCHammond

Engaging Donors & Developing Leaders

Advisory Boards:

Agenda

1. What Is an Advisory Board?

2. Benefits of an Advisory Board.

3. What Do Donors Want?

4. Using an Advisory Board to Engage Donors.

5. Steps to Creating an Advisory Board.

©2012 SCHammond

An Advisory Board is…

A non-legal board of directors comprised of individuals (donors) the

ED or staff person believes can help the organization succeed.

Advisors are chosen by the ED or staff person and serve at the their pleasure.

The ED or staff person can choose to follow the advisory board’s recommendations or not.

©2012 SCHammond

Board of Directors vs. Advisory BoardBoard of Directors

“Works” for organization

Fiduciary responsibility

Hires, fires & evaluates CEO

Votes

Advisory Board

Serves at CEO/Manager’s

pleasure

No Liability

CEO can fire advisors

Recommends

©2012 SCHammond

Benefits of an Advisory Board

• Accountability

• Sounding board

• Varied perspectives

• Contacts & connections

• Access to expertise

• Advocates in the public arena

• Knowledge of funding & collaboration opportunities

• Been there done that experience

©2012 SCHammond

To ensure their money is achieving what it was donated for.

To ensure the organization is staying true to its mission.

To ensure the organization operates using best practices.

To give back.

To use skills, talents, & education.

What Donors Want

©2012 SCHammond

Donor & Developing Leader Relationship

Organization

DonorsIssues/Needs

Advisory Board

©2012 SCHammond

Ways to Engage Donors

“Kitchen Cabinet” New PositionDecision-Making

Support

New Product/Service

HR MistakesFacilities

Expansion/Update

Customer Service Quality Control Legal Issues

©2012 SCHammond

Steps to Creating an Advisory Board

Set Goals

SWOT Analysis

GAP Analysis

Advisor Profile

Select Advisors

Meeting Logistics

©2012 SCHammond

Goal Questions

Why are you at the organization?

What do you hope to achieve?

What does the organization/constituency need?

What will it take to meet the needs?

How would an advisory board assist you?

©2012 SCHammond

SWOT Analysis

Strengths Weaknesses

Opportunities Threats

©2012 SCHammond

Gap Analysis

Skills/Talents Needed

Accounting/Audit

IT

Real Estate

Legal

Organizational Development

Currently Available

X

X

Need To Be Recruited

X

X

©2012 SCHammond

Advisor Profile

Description of Department

What You Hope to Achieve

Needs Statement

Advisor Qualifications

Board Logistics

©2012 SCHammond

Meeting Logistics

Group or Individual

Live or Virtual

AM or PM

Meal or Snack

Conference Line

Number of Meetings/Calls

©2012 SCHammond

Steps to Creating an Advisory Board

Set Goals

SWOT Analysis

GAP Analysis

Advisor Profile

Select Advisors

Meeting Logistics

©2012 SCHammond

Participants can order the

Advisory Board Kit: A Comprehensive Guide to Establishing an Advisory

Board.

.

Visit www.schammond.com/servicesClick on the logo in the right column.

Order the Book

©2012 SCHammond

Schedule a free 30 minute consulting call.

Contact Susan at susan@schammond.com

Or 781-837-1999

Schedule a Call

©2012 SCHammond

susan@schammond.com

781-837-1999

www.schammond.com

Thank you!

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