Aaron Manfull, Media AdviserFrancis Howell North High School, St. Charles, Mo.JEADigitalMedia.org

• Rethink your newsroom• Rework your playbook• Refresh your content

Advising a 2011 NewsroomIt’s not 1993 anymore

Intro ClassesThink BIG picture.

Similar approach by some big universities

Writing

Design

Photo

Web

Video

Intro Classes

Get them to buy into the webIntro Classes

Add hyperlinks to their stories

Add photos to their stories

Get used to sharing files electronically.Intro Classes

Allow them to get online bylinesIntro Classes

• Have them set 3 goals for the year• Work to get buy-in from the masses• Have a program-friendly URL• Work to take away something to ‘balance’ things• Start simple and build over time• Start with reduced standards, build over time• Start with fewer options, build over time• Let your wild students run wild• Don’t let web-work serve as punishment• If you’re going to micro-manage, just don’t go

online. Your brain will explode.

Making the transitionPublication Staffs

Class Structure Scenario 1

newspaper yearbook

WritersDesignersPhotographers

WritersDesignersPhotographers

Class Structure

newspaper yearbook

WritersDesigners

PhotographersSome Web

Video

Scenario 2

newspaper

WritersDesignersPhotographersSome Web

Class Structure

newspaper yearbook

Scenario 3

digital media

WritersDesigners

WebVideoPhotographersSome WritersSome Designers

WritersDesigners

Class Structure

media media

Scenario 4

digital media

WritersDesigners

WebVideoPhotographers

WritersDesigners

Class Structure

media

Scenario 5

digital media

WebVideoPhotographers

WritersDesigners

Rethinking your playbook, means you will work smarter, not harder.

Editor RolesMost everything stays the same.

Social Networking

Web Editor

Beats

Digital Media Director

Photo Editor

Video/Podcast Editor

Publicity

EIC Digital Media

(Presenter’s Note: This is not the devil’s tool.)

Staff DutiesLet them own it.

• the web is everyone’s.

• everyone has a beat.

In the 2011 Newsroom _______.

•North Central High School - Indiana

Options for beats include:•Daily News Stories•Sports Scores•Blogs•Social Media•Multimedia•Assigning beats•Overseeing Sports Scores•Live Game Coverage•(Insert Your Idea Here)

•Francis Howell North High School – Missouri

•Carmel High School - Indiana

Use Google for communication: Gmail & Docs

• My advice• Keep it simple• Make sure they have some sort of job

description/expectations • Have it deadline based• Have editors help with tracking via a

shared spreadsheet• Go with a holistic approach• You also use observation, self evals,

informal conferencing, formal conferencing

• “Give ‘em all A’s.”

The nasty “G” Word - Grading

• My advice• Signs and announcements are fine but

will only get you so far• Middle School• Personal Invites from me• Invites from staffers – bring a friend to

the meeting• Get names of people who would fit

from coaches and other teachers• Set some space aside online for info• Mail home flyers• House ad space in newspaper/inserts.

Plan a paper before registration• Use social media/have staffers use

social media

Recruiting