Advertising Trends 2014

Post on 14-Nov-2014

472 views 0 download

Tags:

description

2014 advertising reality & trends presented by Saatchi & Saatchi Bulgaria.

Transcript of Advertising Trends 2014

Advertising NextTrends 2014

In the past

2014

Experience Material

Do Wait

Real Imaginary

Show Tell

We Me

Feel See

Add AD

2014 /in brief/

Experience !

Do !

Real !

Show !

We !

Feel !

Add

Material !

Wait !

Imaginary !

Tell !

Me !

See !

AD

vs.

Solves real problems

Socially significant

Doesn’t look like advertising

Solves real problems

Socially significant

Doesn’t look like advertising

Solves real problems

Socially significant

Doesn’t look like advertising

Solves real problems

Socially significant

Doesn’t look like advertising

Solves real problems

Socially significant

Doesn’t look like advertising

Saatchi Next

Solves real problems

Socially significant

Doesn’t look like education

saatchi.vuzf.bg