Advertising & Monetization: Turning Apps into $Jim Scheinman, EIR at CRVjscheinman@crv.com

Seth Goldstein, CEO, Social MediaTroy Young, CMO, VideoEggScott Rafer, CEO, LookeryMurtaza Hussain, CEO, Peanut Labs

Happy days are here again…

But not for long…

Healthy Online Ad Market…

$21.1 billion for U.S. Internet ads in 2007 25% increase over 2006 (IAB)

$45 billion for Global Internet ads 7.4% of the $600 billion global advertising market (Kelsey)

Current Monetization Market Advertising

CPM text/banners/videos

CPC

CPI incentives (get 100 points)

CPA Surveys / CPE

Transactions Gifts Subscriptions (superpokes)

66

1. Melinda engages with an ad by selecting where she’s at. Clicks on “Lets Party

2. Melinda’s friends see what she’s interested in doing through the ad. Viral communication continues

3. Viral interaction with ad continues

4. Interactions are measured & reported to advertiser as well as applications developers

SocialMedia Ads

Lookery

Peanut Labs

Advertising & Monetization: Turning Apps into $

Jim Scheinman, EIR at CRV

jscheinman@crv.com

Seth Goldstein, CEO, Social Media

Troy Young, CMO, VideoEgg

Scott Rafer, CEO, Lookery

Murtaza Hussain, CEO, Peanut Labs