WELCOME

SOBHA COLLEGE OF TEACHER EDUCATIONMARARIKULAM

UNIVERSITY OF KERALABachelor of Education 2013-14

Name: Aswathy MuraliOption: Commerce

Reg. No. 1

Advertising media is the device through which the advertising

message is conveyed to the customers.

ADVERTISING MEDIA

1. Indoor Advertising2. Outdoor Advertising3. Radio Advertising4. Television Advertising5. Internet Advertising6. Window Display

There are 6 types of Advertising Media

Indoor Advertising

Its mainly classified into two.Press Media:- News paper is one of the

oldest and most widely used media of advertising. It offers certain advantages like wide coverage, economy, flexibility & selectivity.

Magazines:- It reached a focused target group. Repeated exposure is another advantage

Outdoor Advertising

It passes the message to those people who are moving audience

The top users of outdoor media are soft drink companies

Example: Poster DisplayBill Board DisplayElectrical DisplayVehicular Display

Radio Advertising

Radio Advertising has been very popular because of its massive reach & lower cost.

Through radio advertising message could reach the remotest places.

At lower cost high frequency could be maintained.

Television AdvertisingIt is the latest medium of mass

communication.It is an audio visual device and it

combines sounds, motions & sights.Television enjoys high reach and better

impact on prospects.

Window Display

Window display is the medium used to attract the public by creating an interest in the,

Internet

Internet is the recent advertising media that has come into existence.

Internet advertisements can reach highly selected audience.

THANK YOU. . .