Advertising Club of Toledo January 18, 2006

The Leading from the Heart Workshop®

“You will be confronted with

questions every day that test your morals. Think

carefully, and for your sake, do the

right thing.”

“Ex-Tyco Chief Executive Kozlowski Sentenced to 8 to 25

Years”Headline / Bloomberg.com / 09.19.2005

Strong Fundamental Values

“We must demand of ourselves and of each other the highest standards of individual and corporate integrity. We safeguard company assets. We comply with all company policies and laws.”Source: The Tyco Guide to Ethical Conduct

“We safeguard company assets.”

Regency mahogany bookcase, c. 1810, $105,000

George I walnut arabesque tallcase clock, $113,750

Custom queen bed skirt, $4,995

Custom pillow, $2,665

Ascherberg grand piano, c. 1895, $77,000

Chandelier, Painted Iron, c. 1930, $32,500

Pair of Italian armchairs, c. 1780, $64,278

Persian rug, 20 feet by 14 feet, $191,250

“Ebbers’ luck runs out in sweeping victory for feds”Headline / USA TODAY / March 16, 2005

I said, “Ship the documents to the feds.”

She heard, “Rip the documents to shreds.”

“In corporate America, crime pays.

Handsomely.

Grotesquely, even.”

Arianna Huffington Pigs at the Trough

“AIG Expected to Pay $1 Billion-Plus to

Settle Probes”Headline / Wall Street Journal / 01.18.2006

ONLY HALF,ONE OUT OF TWO,

U.S. EMPLOYEES

TRUST THEIR

SENIOR LEADERS.

DO YOURS TRUST YOU?

Source: Watson Wyatt’s WorkUSA 2004 Survey

51%

“With fewer than half of employees expressing confidence

in senior management, no company has been left untouched by the fallout from recent turmoil

in the business environment.”

-Ilene Gochman, Ph.D., Watson Wyatt

used-car salesperson…slick

insurance agent…pushy

politician…dishonest

personal injury lawyer…greedy

postal worker…postal

business leader…justice-obstructing, debt-hiding, earnings-overstating thief who uses company funds to purchase personal artwork and to put on lavish birthday parties for

family members

Consistency between an organization’s stated values and the actual

behavior of its leaders is critical to credibility.

When there is discrepancy between what leaders say

and what they do, the leaders are exposed as

frauds.

“Blockbuster settles suit over policy on

late fees”Headline / Newark Star Ledger / January 6, 2006

Source: Walker Information - Commitment In The Workplace: The 2003 National Employee

Benchmark Study

Workers who believe their organizations act with

integrity are nine times

more likely to stay in their current jobs.

Source: Walker Information - Commitment In The Workplace: The 2003 National Employee

Benchmark Study

But when they mistrust their bosses, or are ashamed of their organization’s

conduct,

workers say they feel trapped at work and are likely to leave their

jobs soon.

4 out of 5

Fact

In the war for talent, everyone is fighting over your best employees.

What talent war?

17-21= -4

About half of Human Resource

professionals say they are seeing new workers entering the

workforce lacking overall

professionalism, written

communication skills, analytical skills, or

business knowledge.

SHRM: 2005 Future of the U.S. Labor Pool Survey Report

By 2012, one out of five workers will be fifty-five

years old or older.

Source: Bureau of Labor Statistics

“The Baby Boom is de-booming and soon there will be many

more jobs than people available to fill them. It may be time to reconsider the ‘they have no place else to go’ strategy of

employee retention.”

“Why Retention Should Become a Core Strategy Now”

Harvard Management Update, October 2003

Employees aresearching for leaders

with integrity who prove

their credibility

continuously.

Values-based

leaders demonstrate

six vital integrities.

They:

Accept challenges and take risks

Master both listening and speaking

Live by the values they profess

Freely give away their authority

Recognize the best in others

Have a vision and convince others to share it

Vital

Integrities

Leadership actions that, when practiced

proactively, demonstrate your organization’s

existing values and further establish your credibility

as a leader.

[2]Master Both Listening and Speaking

values-based leaders:

The way we communicate with our employees impacts how workers

understand our messages, and what actions, if any, they take in response.

vital integrities

Boyd Clarke and Ron Crossland The Leader’s Voice

“”

The biggest problem with leadership

communication is the illusion that it has

occurred.

disconnect synergy buy in TLA human capital quality circle good people dog & pony show ball park figure carpet vs. concrete work-in-process job ready paradigm shift quality circle rightsize fuzzy math outsourcing talk offline surplused just-in-time

jargonjargon

“Yeah-uhhh! Yo, yo dude. What’s up dawg? How you feelin’? You feelin’ alright?

Listen, man. I’ve got to give you props. You’re doin’ your thing and it was dope. I ain’t mad.”

“Let’s talk offline after the viral marketing quality circle.”

“We need to clear some target objectives, use the blink meter

to monitor optimum AIDA, and stimulate aided recall in this

pay-per-click world.”

“FTP me your hi-res photos in JPEG, GIF, EPS, TIFF, or

PSD. By the way, I’m having trouble dealing with your

PMS.”

“With all this synergy, we should enable our knowledge network,

benchmark some core competencies, and find a seamless

solution to our disconnect.”

“Say what?”

Jargon is a specialized vocabulary coined by, and intended for, a particular profession or discipline.

Industrial phrases, buzzwords, and acronyms are used as

verbal shorthand to streamline communication among

colleagues.

Just when you understand the difference between a megahertz

and a megapixel, geeks start talking about link rot and packet

jams.

GEEKSPEAK

JARGON often includes

euphemisms used to substitute inoffensive expressions for those considered offensive.

These actions will “align our resources

with market needs and adjust the size of

our infrastructure.” – Chad Holliday, DuPont CEO

announcing the elimination of 3,500 jobs

why jargon?Speakers sometimes invoke workplace jargon to impress others, or to establish their membership in an elite faction. Some use jargon to exclude or confuse others, or to mask their own inexperience or lack of knowledge.

20 percentof employees are regularly confused about what their colleagues are saying, but are too embarrassed to ask

for clarification

More than a thirdadmitted using jargon deliberately—as a means of either demonstrating control or

gaining credibility

40 percentfound the use of jargon in office

meetings both irritating and distracting

One out of

ten

dismissed speakers using jargon as both pretentious and untrustworthy

Source: Office Angels

Communication is most effective when you speak to both the emotional

and intellectual areas of your

listeners’ minds.

Hugh

Storiescreate the emotional

perspective listeners needto connect with your

message.

“The age-old secret to generating buy-in is to

strategically design, target, and deliver a story that projects a

positive future.”

Mark S. Walton Generating Buy-In: Mastering the Language of Leadership

[6]Have a Vision and Convince Others To Share it

values-based leaders:

We often describe children as having wild or active imaginations. The best

leaders never outgrow their imaginative gift.

vital integrities

Sixty percent of surveyed executives

listed getting people to work together as the biggest hurdle they

currently face.American Management Association Survey, October 2003

fortyninepercent

Less than half of all employees understand the steps their organizations are taking to reach new business goals.

Source: Watson Wyatt’s WorkUSA 2002 Survey

Without an inspiring vision

from their leaders,

employees will struggle to

discern any link between their

private ambitions and the

company’s actual mission.

Old story:Two stonemasons, working on the same project, are asked, “What are you doing?”

The first stonemason replies:

The second stonemason replies:

“I’m cutting stone.”

“I’m building a great cathedral.”

Have a

Vision

Good leaders have a vision.

They hold in their minds

pictures of what is possible.

Vision is the power to

conceive a future that’s

better than the present.

Convince Others to Share

It

Great leaders convince others to share their vision by articulating it in memorable and inspirational ways.

“I have a dream that one day this nation will rise up and live out the true meaning of its creed: ‘We hold these truths to be self-evident: that all men are created equal.’”

“I have a dream that one day this

nation will rise up and live out the true

meaning of its creed: ‘We hold

these truths to be self-evident: that all

men are created equal.’”

Martin Luther King, Jr.Delivered on the steps of the Lincoln Memorial

inWashington D.C. on August 28, 1963

Emphasized Common Values

“It is a dream deeply rooted in

the American dream.”

Described the Importance of the Values “And if America is to be a great nation, this must become true.”

vision’sopponents “I have a dream that one day down in Alabama, with its vicious racists, with its governor having his lips dripping with the words of interposition and nullification, one day right there in Alabama, little black boys and black girls will be able to join hands with little white boys and white girls as sisters and brothers.”

disparagedthe

FORECASTED SUCCESS“When we allow freedom to ring…we

will be able to speed up that day when all of God’s children, black men and

white men, Jews and Gentiles, Protestants and Catholics, will be able to join hands and sing in the words of the old Negro spiritual, ‘Free at last! Free at last! Thank God Almighty, we are free

at last!’”

“…we will not be satisfied until justice

rolls down like waters and

righteousness like a mighty stream.”

Adapted from Amos 5:24

Selected Emotional Language

“George wears his passions on his sleeve.

He needs to learn to hide his emotions from

his employees.”-From every performance review I’ve ever gotten

“Before you can inspire with emotion, you must be swamped with it yourself. Before you can move their tears, your own must flow. To convince them, you must yourself believe.”

Churchill

leadership is a craft, with the best practitioners guided by their

values

EVERY DAY

REHIREyour employees

www.allsquareinc.com

The Leading from the Heart Workshop®