ADVANCEMENT IN ENROLLMENT MANAGEMENT What you need to know to be a decision maker

Jennifer McClendon, Assistant DirectorKaren Chen, Assistant Vice President

WHO ARE WE?

Admission

CounselorTU

Assistant

DeanTU

Senior

DirectorDrury

University

Dean of

AdmissionDrury

Associate

DirectorOSU

Sr.

Associate

Director/

Interim

DirectorOSU

Regional

Admission

Counselor

(Chicago)MIZZOU

Assistant VP

Enrollment

ManagementOSU

Assistant

Director of

Recruitment OSU

Director of

AdmissionNSU

Regional

Recruitment

Coordinator

(Tulsa)MIZZOU

Assistant

Director of

Enrollment

ManagementNSU-BA

JenniferKaren

WHAT IS ENROLLMENT MANAGEMENT? Early 1970’s - Strategic Enrollment Management

● Student Success + Increasing Enrollment + Revenue● Wider Scope

○ Understand the world and climate○ Anticipate Change and New opportunities

● Enrollment Management (areas vary)○ Undergraduate Admissions ○ Financial Aid○ New Student Orientation○ First Year Success / Retention○ Student Affairs○ Registrar

WHAT DO WE DO?● Student Enrollment

○ Numbers and Revenue

● Student Success○ Academics, Retention, Student Development

● Be the Change Agent ○ Lead from where you are. Leadership is now.

YOUR FOUNDATION

YOUR

Building

Blocks

Curiosity

Initiative

Management

Skills

Purpose

Driven

AdaptabilityMoral

CompassCollaboration

Intrinsic

Motivation

PatiencePlanning

AheadPersistence

Strategic

Thinking

Innovative

ObservationListen &

Learn

Tenacity

SupportPositive

Attitude

EVERY STEP UP IS A STEP OUT

EM SCOPE

INTERNALPartners &

Factors

Financial

Aid

Competing

Priorities

OperationsBudgets

Marketing

Office

Dynamics

PolicyAccreditation/

Academics

Students &

Parents

Governing

BoardsTechnology &

Innovation

Competition

Politics Perception: Value &

Affordability

Faculty &

Staff

EM SCOPE

EXTERNALPartners &

Factors

Vendors Governing

Boards

Students

& Parents

High School

Relations

Budgets

Politics

Accreditation/

Academics

Current

Events

Perception: Value &

Affordability

Economy

Increased

Expectations

Opportunities

Competition

Technology &

Innovation

Alumni

BALANCE

INTERNAL

● Build from your Blocks● Utilize & Adjust your

strengths/abilities● Leadership

EXTERNAL

YOUR FOUNDATION

YOUR

Building

Blocks

Curiosity

Initiative

Management

Skills

Purpose

Driven

AdaptabilityMoral

CompassCollaboration

Intrinsic

Motivation

PatiencePlanning

AheadPersistence

Strategic

Thinking

Innovative

ObservationListen &

Learn

Tenacity

SupportPositive

Attitude

MANAGEMENT● Management

● People, Tasks, Goals & Financial Resources

STRATEGIC THINKING● Continuously find ways to be innovative and see how one aspect impacts

another

● Opportunities

COLLABORATION & ADAPTABILITY● Internal and External Partners

● Change is Constant

YOUR STRATEGY● Expand your scope

○ Manage

○ Oversee projects

○ Do things that make you uncomfortable

○ Collaborate; Network; PD

○ Read

● Use your voice - Advocate

● Observe, Inquire & Learn

● Receptive to Feedback

● Self Aware & Reflect

● Develop your foundations/building blocks

YOUR STRATEGY● Try something new - make mistakes

● Partner with people who compliment you○ Know your strengths & opportunities

● Seek a mentor

● Trusted Confidant

● Attitude is contagious

● Have FUN - you hold the opportunities

REALITY - Burnt Toast● Responsibility/Ownership

● Lonely at the top

● Mentorship (not always internal)

● You don’t always have a say or have all the answers

● Not everyone you work with is winning

● Great Profession

● You can be the change agent - Leadership is NOW!

THANK YOU