#TrafficSalesProfit @LamarTyler

ADVANCEDBLOGGER

BOOTCAMP

#TrafficSalesProfit @LamarTyler

Class One: Next Level Traffic Attraction for Bloggers [Traffic Hacks] Class Two: Paid Traffic & Capture Strategies [FB Ads, Instagram Ads & Advanced Lead Capture Strategies] Class Three: Products, Services & Selling [Creating Offers, Bundles & Advanced Sales Techniques] Class Four: Strategies for Scaling Your Blog Business [Employees, Editors, Revenue Streams & More]

WHO AM I & WHY LISTEN TO ME?

Run Largest African American Marriage and Parenting Blog on Earth National Speakers Published 8 Books & 5 Best-Selling Documentaries Ebony’s most influential African Americans, Ebony Power 100 List Finalists for the Black Enterprise Family Business of the Year as well as Infusionsoft’s Small Business ICON award

ASSUMPTIONS•  Good Content •  Good Design •  Hard Worker •  Open to Criticism •  Works well with others

#TrafficSalesProfit @LamarTyler

CLASS ONE:

NEXT LEVEL TRAFFIC ATTRACTION

THREE B’S OF TRAFFIC

•  Build It •  Borrow It •  Buy It

STRATEGY ONE: BUILDING TRAFFIC•  Why are they coming? •  Avatar

o  Google Analytics (analytics.google.com) o  Quantcast.com (Demographics) o  Facebook Page Insights

v  Google Tag Manager (tagmanager.google.com)

•  Ask them directly o  Surveys o  Biggest Challenge Email

GROWING TRAFFIC FROM CONTENT

•  More Content •  Deeper Content •  Calls To Action •  Buzzworthy Content

BUZZWORTHY CONTENT SOURCES

•  Google Trends (https://www.google.com/trends/) •  Twitter Trending Topics (http://trends24.in/) •  Facebook Trends •  Competitor Sites

SEARCH ENGINE OPTIMIZATION•  YOAST SEO Plug-In for Wordpress

(https://wordpress.org/plugins/wordpress-seo/)

SOCIAL MEDIA STRATEGIES

•  Have a presence on all platforms •  Double down on what works

o  Google analytics o  Average Content Lifespan on Social Media

•  Schedule as much as possible (Tools) o  Hootsuite o  Buffer o  Meet Edgar

•  Social Media Swipe File

SOCIAL MEDIA STRATEGIES

SOCIAL MEDIA STRATEGIES

SOCIAL MEDIA STRATEGIES

EMAIL CONTENT MARKETING

•  One Goal – Subject – Email – Copy •  Strong Call to Action •  Test What Works •  Schedule in Advance •  Create Features for Consistency

o  Email Feature Template •  Work from an Email Content Calendar

o  Promotional Planning Calendar

EMAIL CONTENT MARKETING

EMAIL CONTENT MARKETING

SPY ON COMPETITORS

•  Who’s #1 in your niche? o  What type of content do they provide? o  What do they sell? o  How does their sales funnel work? o  Competition Cheat Sheet

SPY ON COMPETITORS

STRATEGY TWO: BORROWING TRAFFIC•  Content Partnerships •  Key Metrics – Based on Shared Value •  Different Types

o  Blog Content o  Social Media o  Email Blasts

•  Create a list of potential partners o  Content Partner Template

STRATEGY TWO: BORROWING TRAFFIC

HOMEWORK1.  Complete your customer avatar 2.  Install Google Analytics 3.  Survey or Email your current audience

•  Edit avatar based on findings 4.  Create a list of 10 potential content partners

•  Email using template •  Set up call •  Negotiate terms and frequency •  Systemize with emails, posts and schedules

Q&A