Post on 31-Dec-2020
ADTIMA CREDENTIAL 2020
ADTIMA team, June 2020
Who we are01 02
03
Introduction about ADTIMA
Our works
Some best showcase from ADTIMA
What we do
Our solution
01. WHO WE ARENo.1 Mobile Publisher in Vietnam
ADTIMA– THE CREDIBLE PARTNERS IN MARKETING –ADVERTISING – COMMUNICATION CONSULTANCY & SOLUTIONS
1# Messaging App
1# Online News platform
#1 Music and VOD platform
GAMES FINANCE & PAYMENT CLOUD SERVICES
ADTIMA - NO.1 MOBILE PUBLISHER IN VIETNAMOwns top online platform across Vietnamese passion points
#1 messaging app
Zalo
#1 online news platform
Zing.vn Báo Mới
#1 music and VOD platforms
Zing MP3 Zing TV
#1 MESSAGING APP
All-in-one communication platform
O2O2O Solution
#1 ONLINE NEWS PLATFORMS
Credible
Dynamic
Premium
All-end-all news aggregator
Personalized based on reading behaviors and preferences
#1 MUSIC & VOD STREAMING PLATFORMS
The original and leading music streaming
Full-fledged on-demand music service
Personalized experience
The original VOD streaming
Multi-device experience
ADTIMA ECOSYSTEM OWNS 58+ MIL MONTHLY ACTIVE USERS90% OF VIET NAM INTERNET USERS
South
North
Central
46%
35%
19%
53%Male
47%Female
52%48%
Urban(*) Rural (**)
2%
15%
40%
28%
11%
4%
1%
<18 18-24 24-34 35-44 45-54 55-64 >64
02. WHAT WE DO
ADTIMA PROVIDES DIVERSE SOLUTIONS THROUGHOUT MARKETING JOURNEY
Connect Continue
EXCLUSIVE/CROSS-
PLATFORM AD
PR/CMKT
MUSIC MARKETING
ENGAGEMENT & BUSINESS SOLUTIONS (O2O, CRM, COMMERCE)
PREMIUM TAB
BRANDED LIVESTREAM
AFFINITY TOPIC
VIEWS BOOSTER
NATIVE SOLUTIONS
ADTIMA AUDIENCE
PULSE
Conceive Catch Convert
HOLISTIC TOOLKIT WITH INDEPTH UNDERSTANDING & MEASUREMENT USING ADTIMA AUDIENCE PULSE
SYNTHETIC INSIGHT & DATA LIBRARY
FROM ADTIMA STUDIES1Route-to-market Business Study
Seasonal Study
Audience Study
Provide category insights
Explore extrinsic seasonal factors
impacts audience behaviors
Unravel Behavioral & psychological aspects
of Vietnamese audience
PROVIDE NUMERICAL MEASUREMENT TO
EVALUATE CAMPAIGN EFFECTIVENESS2Brand lift study Evaluate campaign effectiveness
CROSS PLATFORM MEDIA ADS
Display Video
CPD CPM CPC Optimize performance
Audio Native
PRECISE TARGETING EMPOWERED BYADTIMA AUDIENCE MANAGER
Data intake & normalization > Unification > Create audience segment > Insight analysis > Augmentation and Activation
Audience Segment
Geographic
Demographic
Psychographic
Behavioral
Transformation
1st – 2nd – 3rd Party Data
Web Activitie
s
Paid Advertising
Life Event
s
Email Campaign
MobileApp data
Social Interactions
OtherData
CRMData
Transactional Data
IOT Device Data
Behavioral Data
EngagementData
Demographic& Personal
Data
Collect
Market Data
Partners’ Data (Advertisers, Affiliates)
] Display Video
Mobile Smart TVAnalytics
Insight
Search
Activation
DSPs
Email/ZaloSponsor Messenger
[
PRECISE TARGETING EMPOWERED BY ADTIMA AUDIENCE MANAGER
Demographic
Occupation
Behavior
PersonaEducation
Device
DEEP TARGETING AUDIENCE
CUSTOM AUDIENCE
LOOK-ALIKE AUDIENCE
PR & COMMUNICATION
LONGFORM INTERACTIVE
ZEXPLAINSTORY REVIEW
SLIDESHOW
Content marketing & content sponsorship
Various PR article format
KOLs & ARTIST PARTNERSHIP
The most suitable KOLs for every brand needs, from
creating buzz for new product to always-on advocacy
Effective planning and execution to ensure success.Manage crisis to reduce negative impacts fromunwanted events
Plan and manage
Continuously evaluate results to find
opportunity to improve in the next stages Analyze
performance
Identify
MUSIC MARKETING
SPONSORED & BRANDED PLAYLIST
SPONSORED MV & BRANDED MV
PROMOTE MV & AUDIO
PREMIUM DISPLAY
AUDIO ADS
LIVESTREAM*
BRAND CAMPAIGN*
AWARENESS
Capture users’ attention in both on-screen and
screen-less moments
Deliver brand message through association with music
consuming moments
Form sticky connection by encouraging
engagement & interaction
IMPACTFULEXPOSURE
CONSIDERATION
SQUEEZE RELEVANT MOMENTS
CONTENT BOOSTER
TRENDING PAX*
RIDE ONTRENDS
HYPER TARGETING
DEEPEN CONNECTION
*New 2020 Opportunities
ZING MP3 SOLUTIONS FOR AWARENESS
Make sure your brand pop in the users’ sight
PREMIUM DISPLAY
Reach users in screen less music moment
AUDIO ADS
Promote your brand’s music to million userson Zing MP3
PROMOTE MV & AUDIO
Enhance brand message by associatingwith the right music moments
SPONSORED & BRANDED PLAYLIST
Be present in the latest music video, orpartner with the top artists to create yourown branded music
SPONSORED MV & BRANDED MV
ZING MP3 SOLUTIONS FOR CONSIDERATION
LIVESTREAM
Entertain your audience to engage with
them and natively promote your brand
Music campaign on Zing MP3 to
reach and engage with music lovers
BRAND CAMPAIGN
ZALO BUSINESS SOLUTION
Setup & design Shop on Zalo OA
Design ZaloStickers
Create Zalo engagement activities
Manage & content package / chat-bot for Zalo OA
03. OUR WORK
MIRINDA – MIRINDA KEM “NGON XOẮN LƯỠI”
Solution:Audio Ads on Zing MP3 is leveraged to wake up and reach to the wide range ofyoung Vietnamese customers. Sound media solution is considered as novel ideabearing the spirit of youthful vibration.
Objective:- Build awareness
- Reach young TA
Situation:Following the launching of new “MirindaSoda Kem”, Suntory PepsiCo VietnamBeverage (SPVB) aims at reaching a widerange of young customers and impressthem by triggering the excitement fromthe strong taste of the product.
Result:4M+ reach on Zing MP3
7% CTR
AWARENESS
Situation:
The increasing competition has impacted on theSting leadership position. Despite the Stingperfectly football-fitting spirit, it has noassociation with football. Leverage AFFChampionship 2018, Sting want to launch acampaign to create a close association betweenSting spirit and football.
Solution:
Applying Dynamic creative optimizations concept: Content partnership with Bongda+and Zing to reach millions of sport fans; Dynamic display with customization based onthe update of respective match result; Native ads with AI technology to reach furtheraudience..
Objective:
- Bring Sting come back to the brandaffinity with audience by building thestrong association with football
- Connect with the audience in moremeaningful ways
Result:
80% target audience reached across platforms
1,600,000 clicks on dynamic banners in 2 weeks
Retain Top-of-mind and Brand love among the energy drink category
STING – AFF CHAMPIONSHIP
AWARENESS
CLOSEUP - FA ESCAPE
Solution:Closeup, in partnership with Zalo, created a branded social dating platformwhich enables FA youngster to find their perfect match. The singles then aregenerated their biography and automatically match one user with another onZalo. Closeup also offered many dating activities that encourage physicalinteractions such as cinema dating, FA Escape party...
Objective:- 2+ points confidence to get closer
- 20+ points market share
- Top 3 social buzz
Situation:Closeup is a leading oral freshness brandin Vietnam. However, over time the brandmarket share has plateaued and lost itsrelevance among the young group.Closeup challenge is how to upscale theexcitement and engagement among itsTA in this low involvement category.
Result:#1 trending topic/campaign
+70 points market share
+120k+packages sold on e-commerce
+75% target audience reached
CONSIDERATION
AIR AISIA – FLYING THAILAND, EXPERIENCE NEW SHADES
Solution:ADTIMA offered Air Asia a special Content Marketing campaign on Zing News.Featured by the 2 acclaimed travelers: Quy Coc Tu and Ngoc Nhi, the contenthas showed detailed tips to have a perfect trip Thailand.
Objective:- Draw attention
- Reach TA
Situation:Targeting at 18-35 age group, Air Asianeeds a profound and inspiring campaign todraw the attention to its affordable flightsto Thailand.
Result:365K views on long form article “Bay Thái Lan – Trải nghiệm sắc thái mới”.
200K+ reaches & engagements on social
CONSIDERATION
BUDWEISER – LẮC CHƠI TRÚNG THIỆT
Solution:O2O2O Model - Adtima created a shaking game on Budweiser Zalo OA andthen customers can redeem gifts at offline stores
Objective:- Build a connection betweenBudweiser and its consumers byintroducing the limited versionAluminum
- Reach young TA
Situation:During Tet season, Budweiser launchedlimited version Aluminum – the combinationbetween Tet & Budweiser spirit. And thechallenge is: how to introduce this new
version to their audiences and also get theengagement from them?
Result:- Top of the winning Tet campaign 2019
- 3X expected engagement
- 1.5X expected redemption rate
CONSIDERATION
HIGHLANDS – PHIN SỮA ĐÁ
Solution:Highlands believes that coffee drinkers would return and order "Phin sữa đá" aslong as they have the opportunity to try once. Therefore, Highlands & ADTIMAcome up with O2O solution: to create product trial campaign by issuing e-vouchers via Zalo OA
Objective:- Product trial (make consumerstake action: try the product)
- Reach target consumers
- Build brand/product awareness
Situation:When launching a new product namedPhin sua da, Highlands wanted a solutionto encourage the target group to try theirnew product and make Highlands Phin
Sữa Đá stand out from the othercompetitors.
Result:22M+ reach on Zalo
14k + followers on Highlands Zalo Official Account
E-voucher received: 175% vs KPI
CONVERSION
Win message Voucher Got it
Solution:Samsung cooperated with Adtima to pull of this campaign. Adtima helped to
contact Chieng Noi authorities, where there is no national power grid, to conduct
an event giving out lantern to families and school supplies to children. Produce
special format content series to update campaign’s activations.
Objective:- Build brand awareness
- Contribute to the society.
Situation:With the message “Mat Troi Mo Uoc, cungban kien tao tuong lai”, Samsung created aCSR campaign that brings 1,000 light toshine the lives of a poor town Chieng Noiof Son La province.
Result:
Over 250,000 article views.
130% campaign KPI achieved.
SAMSUNG – MẶT TRỜI MƠ ƯỚC
CSR
P&G – XUÂN TRAO ÁO ẤM
Solution:ADTIMA creates an IMC plan to maximize campaign awareness and brings O2O with diverse media platforms including Zing News - #1 online newspaper to embrace the message of the campaign and leveraging Zalo OA platform to help moms actively query the live route of the vans for donation.
Objective:
- Create positive brand recognition
- Contribute to the community
Situation:On Tet, buying new clothes for children is
considered as an indispensable custom inorder to bring luck for the new year. However,for the less privileged kids, a set of new
clothes would be luxurious. P&G collaborateswith the Red-Cross to organize a meaningful
CSR campaign to encourage everyone todonate clothes for the unfortunate children.
Result:- 6M+ video views
- 17M+ interactions with the campaign
- PR articles reach 200M+ views
- 90% Positive mentions on social media
- 150,000 users interact via Zalo OA
- 115+ Index
CSR
VPBANK COMCREDIT – TĂNG KẾT NỐI, TẶNG TIỆN ÍCH
Solution:ADTIMA created CommCredit Zalo OA as the main channel to connect and takecare of their customer. Besides, by applying the latest innovations of Zalo suchas hyper-targeting Ads & CRM Integration, CommCreadit aims to sendpersonalized content to maximize customer service experiences.
Objective:- Approach potential customers
- Own a platform for Communication with loyal customers
- Improve customer service
Situation:Targeting the Small Business Householdscustomers, CommCredit has a largecustomer base and still increasing rapidly inthe future. CommCredit needs a smart, fastand cost-effective customer servicesolution, while ensuring business efficiency.
Result:310% ROI
70K+ followers on CommCredit Zalo OA
Saving 30% Operating Costs
RE-MARKETING
FRISO – BECAUSE WE CARE
Solution:Friso & Zalo create Friso Zalo OA - where the mothers input their personalinformation to get useful tips/advices during 40 weeks of pregnancy.
Objective:- Data validation
- Build brand awareness & brandlove
- Reach target consumers
Situation:Every year more than 1.5 million women inVietnam are embarking on the journey ofbeing a mother. As one of the leadingbrands in premium mom & infant milkpowder, Friso wants to connect andsupport new mothers to overcomechallenges and enjoy the journey.
Result:20% automatic validation rate
18k followers on Zalo OA within 2 months
2K + phone call minutes saving
RE-MARKETING
OUR CLIENTS