Startup Spotlight:Data & Targeting

Ilya Lichtenstein, Cofounderwww.MixRank.comilya@mixrank.com

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What is MixRank?• Competitive intelligence and media

planning tool• Leverages the power of BIG DATA for

media buying• Algorithmically identifies the most

successful creative and targeting in any market

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How MixRank Helps Brands

• Identify competitors’ most effective creatives and split test winners in real time.

• Find relevant placements and audiences that are most receptive to your message.

• Eliminate waste and poorly targeted impressions

• Scale campaigns FAST and get results

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Sample Automotive Campaign

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Sample Automotive Campaign

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Sample Automotive Campaign

Thursday, March 29, 12

Sample Automotive Campaign

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Sample Automotive Campaign

Thursday, March 29, 12

Sample Automotive Campaign

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Sample Automotive Campaign

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ClientsOver 6,000 Advertisers and Ad Networks are Using MixRank

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MixRank Results

Education Advertiser• 24% Decrease in eCPC• 37% Decrease in CPA• Same traffic volume converting better at

a lower cost

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MixRank Results

Insurance Advertiser• 220% Increase in Traffic• 33% Increase in CTR• Continued campaign growth

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The FUTURE of Display

• Metrics, not just branding• Predictive modeling on historical ad data• A new targeting and optimization layer• The agency will be automated.

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Contact Us

Web: http://www.mixrank.comEmail: ilya@mixrank.comTwitter: @MixRank

Visit us at the Innovation Alley!

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