Post on 09-Apr-2017
ADVANCED DIGITAL SIGNAGE SOLUTIONS (ADSS)
OPERATIONAL COMMUNICATIONS THROUGH DIGITAL SIGNAGE
About ADSSSet up by Francesca Woolls in 2013
Digital Signage service integrator in the rail industry
Most recent project as the Programme Manager of a £3.2m Network Rail project
14 years railway experience with Network Rail, Amec, Transport for London and Metronet
Developed Digital Signage in Network Rail (noise+) from a basic local request in 2011 to managing the delivery of over £1m of projects nationally
Francesca was a winner of a Network Rail award for ‘New Ideas’ whilst the Route IT Manager in Wales
Established solid relationships across the industry (Network Rail, ATOC - Association of Train Operating Companies, TOCs - Train Operating Companies and FOCs - Freight Operating Companies)
Trusted relationships with suppliers of Digital Signage including suppliers of software, hardware and AV installation services
NETWORK RAIL
PROJECT
DATE CLIENTON-GOING SINCE JULY 2013
OPERATIONAL LOCATIONSOperational HQs, Depots, Control Centres & ROCs
Internal Communications
Developed noise+ (Network Operations Information System) for Network Rail which provides front-line staff with communications which can be easily missed through outdated methods e.g. printed notices.
The solution is now being used in 125 locations with 270 information screens
Secured funding to replace the RTPPM System (Real-Time Public Performance Measurement) internally in Network Rail with noise+
Piloted noise+ with Southern Railways in Driver Depots
Piloted noise+ with South West Trains in Driver Depots
Spearheaded the communication tool to be installed into the new ROCs (Rail Operating Centres) currently being built across the UK. ROCs house both Network Rail and Train Operating Companies to run a more effective railway through an integrated approach e.g. Northern Rail, Network Rail and East Coast are based in the York ROC
Approached by Abellio to provide passengers at remote stations with passenger information e.g. timetables, engineering works and disruption notifications. This information can easily be updated from a central location e.g. the ROC
Installed into Network Rail’s training facility (Westwood) as part of the £1m refurbishment project. The solution is displayed in every bedroom through a digital data network (IPTV) similar to most modern hotel TV solutions
NETWORK RAIL
PROJECT
DATE CLIENTMARCH 2014
WESTWOOD TRAINING CENTRE
NETWORK RAIL / TRANSPORT FOR SCOTLAND
PROJECT
DATE CLIENTJULY 2014
COMMONWEALTH GAMES MOBILE UNITSEdinburgh Waverley & Glasgow Central
Commonwealth Games Mobile Units
Joint partnership project with Network Rail, Transport for Scotland and the Commonwealth Games Committee
Installed 14 mobile screens into Glasgow Central and Edinburgh Waverley stations to direct passengers during the Commonwealth Games
From original concept to full installation and operational within 10 weeks
Regarded as one of Transport for Scotland’s key investments with Network Rail in 2014
Easily transported to other locations around the Scotland Route via the rail network
Full training and support was provided
Commendations:
Lesley-Ann Cain – Programme Development Manager (Edinburgh): “the overwhelming feedback has been that they are really great and the staff love being in the 21st century with the screens instead of the dated A frame boards. Our Train Operating Customers speak very highly of them too!”
Jim Gillies: Programme Development Manager (Glasgow): Fran, thanks for all the effort you’ve put into this and for getting us the screens in time for the Commonwealth Games”
LATEST PROJECT
£3.2M programme of works to upgrade RTPPM and OIS
OIS - 275 stations with 475 screens
RTPPM - 186 Network Rail operational locations with 283 screens
To improve how Network Rail provide information to passengers and their employees, via a system with improved functionality to the systems in place
Support the introduction of more frequent and easily edited video content in addition to the ‘still’ content already on display
Fully supported and monitored 24/7 by Scala who are a reputable global company with rail experience across Europe
Provide passengers and employees with a redesigned RTPPM page which will display exactly how the industry is performing at any given time
Provide station staff with the ability to to update passengers more rapidly during incidents and disruption using a number of mobile devices e.g. iPhone, iPad, Android
Reduce support costs in comparison with the current solution provider
Replacement of damaged or out of warranty hardware
Provide the option to use Wi-Fi or 3G where we have problem ADSL connections
OIS and RTPPM Upgrade
OPPORTUNITIES
Latest figures from the ORR have determined that in 2013 – 2014 1.3bn rail passenger journeys were made across England, Scotland and Wales
There are 2,533 railway stations across the UK but only 275 stations have passenger information using OIS
This solution is more economical than CIS which provides train departure and arrival information via an old dot matrix / mainframe solution
To provide better passenger information during disruption is a key objective for TOCs after the revision of their codes of practice
Passenger information is a key aspect of rail franchise bids
Proven mobile solution designed using 3G and wi-fi readily available through established partnerships
Already approached by Abellio to enable them to improve their passenger communications in Northern Rail stations. Abellio operates public transport services across Europe, both bus and rail networks with Northern Rail managing 462 stations
Interest from Serco after seeing the mobile units in Edinburgh Waverley
As the solution is mobile, ADSS see the possibilities of installing the solution onto trains to provide local and real-time communications. This could include local advertising and train running information pinpointed through on-board GPS
Passenger Communications
CONTACT DETAILS