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London 2-4 September 2014
Hosting Institution Organising Institutions
Conference Programme
Design Management in an Era of Disruption
The 19th DMI: Academic Design Management Conference
DAY 3 – THURSDAY, 04 SEPTEMBER 2014
1:30pm –
3:10pm01B-S4
Contemporary Brand Design
01C-S2
Design Management And Artistic Interventions
04C-S4
The Role Of Designers In The Shift Towards Product Service Systems
Chair: James Moultrie Chair: Marja Soila-Wadman, Kirsi Niinimäki
Chairs: Christine De Lille, Erik Roscam Abbing
Location: JPS 311 Location: JPS 605 Location: JPS 133/RHS West + JPS 134 Center
Dynamic, Yet Coherent: Design’s mediating role in creating a ‘citizen artist’ beer brand Monika Hestad, Anders Groenli, Viktor Hiort af Ornäs
Consumer engagement in co-creation of contemporary brand design Sara Jane Gonzalez Caicedo
Sustainable Fashion: a re-conceptualization of the role of fashion design Anika Kozlowski, Dr.Michal Bardecki, Dr.Cory Searcy
Post-Industrial Design for Consumption: Discovery and Invention of “Tribes” Antti Ainamo, Yunsheng Su, Miikka Lehtonen
Design Innovation Catalyst Tools to Facilitate Organisational Change Karla Straker, Cara Wrigley
Criteria for Customer Activity-driven Product-Service System Design Eok Kim, Ki Young Nam, Kyung Won Chung
05B-S2 Public Policy and Services Informed By a Design Approach
05A-S2 Design Leadership
Chair: Nina Terrey Chair: Karen Miller
Location: JPS 135/RHS WestLocation: JPS 133/RHS West + JPS 134 Center
Citizen-centric Public Policies and Services through Design Debbie Ng
Design Capabilities in the Public Sector Jhen Yi Lin
Characteristics of Design Leaders: Ability to Communicate Design to Non-designers in NPD Koogin Han, Busayawan Lam
3:10pm –
3:30pmDay 2: Afternoon Tea | Location: Gallery – London College of Fashion
3:30pm –
4:45pm
Closing | Location: RHS
Chair: Alison Rieple, Jeanne Liedtka
Venue AddressLondon College of Fashion 20 John Prince's Street London W1G 0BJ
Site Administrator: Peter Taylor
Research Administrative Co-ordinatorTel: +44 (0)7545 907055Email: p.taylor@fashion.arts.ac.uk
IT: Oliver Furlong
Mobile: 07725 829590Email: o.furlong@fashion.arts.ac.uk Venue’s Logistics: Mark O'Brien
Mobile: 07811 325967Email: m.obrien@fashion.arts.ac.uk
Useful Information
Conference ProgrammeThis conference programme was printed on 28 August 2014. An up to date version is available online at: https://www.conftool.net/dmi2014/sessions.php
Also available by downloading mobile app Conference4me Mobile Conference Assistant: http://conference4me.psnc.pl
Wifi: Arts InternetPw: 82a23457b2
DAY 1 – TUESDAY | 02 September 2014
8:45am –
9:30amMorning Registration and Tea/Coffee | Chair: Patricia Olshan, DMI
9:30am –
10:15am Orientation | Chairs: Nusa Fain and Alison Rieple | Location: RHS Centre 134 + RHS East 135
10:30am –
1:30pm
WK 02
Future Worlding for Design Sandjar Kozubaev, Florian Alban Vollmer
WK 03 Designing Co-Innovation Workshops Mauro Alex Rego, Marion Fröhlich
WK 04 Triumphs and Tensions in Informal Design Interactions: Confessions of a Designer Cara Broadley, Marianne Lesley McAra
WK 05 The Art of Curation Workshop: at the National Portrait Gallery Jeanne Liedtka, Rachel Brozenske
*Those attending the session should come to the National Portrait Gallery’s Orange Street entrance by 9.30am. This is a ramped entrance, on Orange Street, just to the north and west from the Main Entrance on St Martin’s Place. The National Portrait Gallery will have that entrance open and ready from 9.15am – and then we will join Curator Sarah Tinsley and Director Sandy Nairne to begin the session, starting with the Virginia Woolf exhibition. We will conclude by 12:30pm.
WK 06 From Thinking to Doing Martha Cotton, Elizabeth Glenewinkel
WK 07 Creating Futures of Design Management Moritz Gekeler, Alessandro Sposato
Location: JPS 105
Location: RHS Centre 134 + RHS East 135
Location: JPS 525
Location: National Portrait Gallery*
Location: JPS 311
Location: JPS 135/ RHS West
11:45am –
12:00pm Late Morning Tea/Coffee break | Location: Gallery – London College of Fashion
1:30pm –
2:15pm Lunch | Location: Gallery – London College of Fashion
2:30pm –
5:30pm
WK 08 Exploring future models of Executive Education in Design Management – an MBA for Design Management? Emma Lee Murphy, Naomi Jacobs
WK 09 Collective Imagery Weave Priscilla Chueng-Nainby
WK 10 Developing Policies for Design by Design Anna Whicher
WK 11 Mapping the Future of Design + Management Research Andrew Whitcomb, Marzia Arico
WK 12 Analysing stories on cycling safety with service design and strategy teams Chair: Mario Joao Marques Coelho, Bas Raijmakers
WK 13 Ageism: designs last prejudice Glen Hougan
WK 14 Using Foresight Tools in Design Management Bridgette Engeler Newbury
WK 15 FutureEd Workshop Iain Aitchison, Jennifer Webb
Location: JPS 311
Location: JPS 418B
Location: JPS 105
Location: RHS Centre 134 + RHS East 135
Location: JPS 606
Location: JPS 418A
Location: JPS 133/RHS West
Location: JPS 525
3:45pm –
4:00pmLate Afternoon Tea/Coffee break | Location: Gallery – London College of Fashion
5:30pm –
7:00pmReception | Chairs: Alison Rieple, Jeanne Liedtka | Location: JPS 605
Keynote Richard Buchanan, Ph.D.Leading Design: Managing the Challenge of InnovationWednesday 3 September, 9:30am, Location: RHS
The theme of this lecture is a comparison of teaching management in a school of design and teaching design in a school of management. It is based on my experience of heading the School of Design at Carnegie Mellon University and, now, heading the Department of Design & Innovation, the largest department at the Weatherhead School of Management at Case Western Reserve University. I will discuss the similarities and differences between teaching in these two environments.
While my experience is arguably unique in the educational communities of design and management, it also reflects important changes in the practice of design that have taken place over the past two decades. I will discuss the broadening of design from what I call first and second orders of design into the third and fourth orders of design.
Topics will include the nature of design thinking, a term that is ambiguous and controversial in discussions of design today but remains meaningful, as well as the the nature of innovation, differences in the needs and interests of students, the methods and techniques of teaching, and the emerging place of design in business and other organizations – a theme that is central to the vision and mission of the Design Management Institute.
DAY 3 – THURSDAY, 04 SEPTEMBER 2014
11:00am–
12:40pm
01C-S1
Design Management and Artistic Interventions
02A-S1
User-centred design (UCD): A disruptive business enabler for sustainable consumption?
02C-S2
Managing Consumer Involvement in Product Development
03A-S2 Co-creating Shared Value in Service Design
Chairs: Antti Ainamo Chairs: Valerie Ann Mitchell Chair: Jun Cai Chair: Tung-Jung Sung
Location: JPS 525 Location: JPS 311Location: JPS 418A + JPS 418B
Location: JPS 105
Innovation Through Dumpster Diving? Oriana Haselwanter
Flagship stores as Fashion Service Design Erik Hansen-Hansen
Creative control in sustainable fashionKirsi Niinimäki, Maarit Aakko
MIND THE GAP! Three strategies for bridging artists and organizations in artistic interventionsUlla Johansson Sköldberg, Jillian Woodilla
The interplay between user-centred design and design management in creating a EU-funded interactive platform to support low carbon economy Luca Simeone
Presenting the Sustainable Consumption Leveraging Model: Adding value to business strategy through user-centred design principles Mariale Moreno, Debra Lilley, Vicky Lofthouse
In depth case study exploring innovative web-based methods for ‘designing-with’ customers in a global watch manufacturing firm Wei Liu, James Moultrie
Business model adaptation to a new digital culture Paola Pisano, Marco Pironti, Alison Rieple, Ioannis Christodoulou
Impact of team communication on co-design teamwork in distributed intercultural teams Jeff Man, Yuan Lu, Aarnout Brombacher, Fangtian Ying
Co-design for Not-for-profit Organization Busayawan Lam, Andy Dearden
A Non-Profit Design-Led Innovation Journey Erez Nusem, Cara Wrigley, Judy Matthews
Co-creating Emotional Value through Prototyping Satu Miettinen, Simo Rontti, Jaana Jeminen
04A-S3 New Modes of Design Management
04C-S1
The Role of Designers in the Shift Towards Product Service Systems
05A-S1 Design Leadership
05D-S3 Design(ers) thinking and disruptive business model innovation: creating mental models or tangible models?
Chair: Pia Tamminen Chairs: Christine De Lille, Erik Roscam Abbing Chair: Karen Miller Chairs: Lianne Simonse,
Petra Badke-Schaub
Location: JPS 133/RHS West + JPS 134 Center Location: JPS 605 Location: JPS 135/RHS West Location: JPS 311
Design Thinking and Corporate Entrepreneurship: an exploratory study Thomas Abrell, Falk Uebernickel Designers and Environmentally Sustainable Design in a Business Network: A case Study on the Development of a passenger ship Pekka Tapani Murto, Oscar Person
Design and Innovation by Consensus Josep Monguet, Alex Trejo, Joan Bassolas, Tino Martí
The Nature of Service Design by Industrial Designers and Interaction Designers Canan Akoglu Are you being served? Not onboard! Moving towards service enabling systems for aviation manufacturers Julia Debacker, Christine S.H. de Lille, Ad Eijkelenboom, Sicco C. Santema
Challenges in the design of smart product-service systems: experiences from practitioners Ana Valencia, Ruth Mugge, Jan P.L. Schoormans, Hendrik N.J. Schifferstein
Communicating Product-Service System business models inside and outside the company Fabrizio Ceschin, Barbara Resta
How a Design Executive Officer (DEO) can craft an organizational culture Younjoon Lee, Jaewoo Joo Extending design leadership to innovation strategy: Roles and tools Giulia Calabretta, Paul Hekkert, Gerda Gemser, Nachoem Wijnberg
The role of service design leadership in shaping experience oriented service organizations Judith Gloppen
Designer-led New Product Development implementation issues in Chinese SMEs Ke Lou, Darren Southee, Erik Bohemia
An investigation into design thinking behaviours in early stage radical innovation Martin P. Ryan, Frank Devitt
12:40am–
1:20pmLunch | Location: Gallery – London College of Fashion
06-S4 Design Management Education
Chair: Jun Cai
Location: JPS 418A + JPS 418B
Live, actionable and tangible: teaching design strategy Gill Wildman
04B-S2 Design Management: Future Perspectives
Chair: Roberto Verganti
Location: JPS 133/RHS West + JPS 134 Center
Design as change: From Teleology to Guided Evolution? Hans Andersson, Per Åman
2 7
DAY 3 – THURSDAY, 04 SEPTEMBER 20149:00am
– 10:40am
01A-S1
Designers as Cultural Intermediaries in an Era of Flux
02A-S1
User-centred Design (UCD): A disruptive business enabler for sustainable consumption?
02C-S1
Design in the Creative and Cultural industries (CCIs) in an Era of Disruption
03A-S1 Social and Sustainable Design Management
Chairs: Richard Buchanan Chairs: Valerie Ann Mitchell Chairs: Marco Pironti, Paola Pisano Chair: Yuan Lu
Location: JPS 311 Location: JPS 605 Location: JPS 105 Location: JPS 135/RHS East
Designing the City Identity: Strategic and Product Design for New Experiential Ways of Living, Enabling and Interacting with the Urban Context Marina Parente
Position designer into local craft revival in emerging markets: an empirical study on Chinese ethnic brocade industry Wei Wang, Tie Ji, Mohsen Jaafarnia The Impact of Nationality and gender on consumer preferences Gloria Anne Moss, Gabor Horvath
Designing Organisations in the CCI Johan Kolsteeg, Frido Smulders
UCD in the Sustainable Luxury Design Process Claudia Newton The Drive Towards User-Centred Engineering in Automotive Design Scott Bryant, Cara Wrigley
Designing a contextual individualised eco information system to inform individual consumer behaviour: a conceptual framework Sze Yin Kwok, David Harrison, Shengfeng Qin
Value Creation: Disruption and empowerment to support creativity-in-the-wild Workshop discussion paper Alison Williams, Laura Malinin, Katharine E Leigh
Business model innovation through new customer roles. Inspirational cues and insights from a design-driven case study analysis Cautela Cabirio, Paola Pisano, Marco Pironti
Specification of an Additive Manufacturing Consumer Design Toolkit for Consumer Electronics Products Matt Sinclair, Ian Campbell, Hesam Yavari
Reducing uncertainty of New Product Development by leveraging the power of experiments Davide Sola, Giovanni Scarso Borioli, Gianfranco Scalabrini
The Image Co-creation: Store Image Consistency in Creative Stores Shu-Shiuan Ho, Yi-Fang Yang, Tung-Jung Sung
Communities as a Retail Store Concept Anders Haug, Pia Storvang
Conflicts as Opportunities for New Insights Pelin Gultekin-Atasoy, Yuan Lu, Berry Eggen, Aarnout Brombacher, Tilde Bekker, Hanneke Hooft Van Huysduynen
Stakeholder Involvement and Co-Creation in Service Design: Customer Experience Management in Tourism Chi-Shiang Wu, Tung-Jung Sung
03B-S2 Design in the Creative and Cultural industries (CCIs) in an Era of Disruption
03C-S3
Social and Sustainable Design Management
04B-S1 Design Management: Future Perspectives
05C-S4 Measuring the Impact of Design – and design thinking – in an Era of Disruption
Chair: Antti Ainamo Chair: Beverly Wagner Chair: Anthony M. Kent Chair: Nina Terrey
Location: JPS 133/RHS West Location: JPS 525 Location: JPS 134/RHS Center Location: JPS 418A + JPS 418B
Studio design and the management of creative production Jonathan Gander, Alison Rieple
Design And Identity Formation In Cultural Organisations’ Strategic Performance Irini Pitsaki, Alison Rieple, Natalie Nixon
The Role of Networks in Fashion Designing: The Disconnect between Designers and Manufacturers in London Galina Gornostaeva, Alison Rieple, David Barnes
Co-creation and the Democratization of Fashion: investigating the case of UK based fashion design company Own Label Thorsten Roser, DeFillippi Robert, Julia Goga-Cooke
Design for development management Ledia Andrawes, Adela McMurray
What does Design & Innovation mean for MSEs? A case study of eight Brazilian furniture firms Viviane dos Guimaraes Alvim Nunes
Achieving Responsible Design in the Commercial Context Norman Stevenson, Vicky Lofthouse, Debra Lilley, Alistair Cheyne
Transforming organizations – Linking Design Practices to Managing Organizational Capabilities Lauri Saviranta, Eero, M. Eloranta Towards a dynamic mode of design management and beyond Claudia Acklin, Alexander Fust
The Emergent Role of the ‘Social Designer’ Anne-Marie Moore, Angharad, E. Beckett, Raymond, J. Holt
Design thinking in managing (and designing) for organizational change Liisa Naar, Marianne Stang Våland
One approach to understand design’s value under a service logic Stefan Holmlid
The challenges of evaluating DT efforts: Insights from three large companies Lisa Carlgren, Maria Elmquist, Rauth Ingo
Better moods, Better Outcomes? Design Thinking and its Impact on Affect Marian Moore, Yi Zhang, Jeanne Liedtka, Andrew King
The design in business framework: A platform of mutual understanding and inspiration between designers and managers Marianne Storgaard, Poul Rind Christensen, Susanne Jensen, Pia Storvang
10:40am –
11:00amMorning Tea | Location: Gallery – London College of Fashion
DAY 2 – WEDNESDAY, 03 SEPTEMBER 20148:30am
– 8:55am
Registration: Morning Tea/CoffeeChair: Patricia Olshan, DMI
9:00am –
9:30am
Welcome – by Julia Gaimster, Associate Dean, Graduate School
Chairs: Rachel Cooper, Jeanne Liedtka | Location: RHS
9:30am –
10:20am
Keynote – Leading Design: Managing the Challenge of Innovation by Richard Buchanan, Ph.D.
Chair: Jeanne Liedtka | Location: RHS
10:20am –
11:10amLate Morning: Tea/Coffee Break | Location: Gallery – London College of Fashion
11:10am–
12:25pm
01B-S1
Contemporary Brand Design
02B-S1
Exploring Collaboration in Product Development: the good, the bad and the ugly
03B-S1
Design in the Creative and Cultural industries (CCIs) in an Era of Disruption
03C-S1 Social and Sustainable Design Management
Chairs: Joanne Roberts Chairs: Nusa Fain, Martyn Evans Chairs: Alison Rieple, Irini Pitsaki Chair: Vicky Lofthouse
Location: JPS 311 Location: JPS 133/RHS West Location: JPS 605 Location: JPS 105
Materiality, design and brand management Fernando Pinto Santos, Marta Morillo
Brand of Products and Brand of Signs: How to Manage this Relationship in Fashion through Corporate Archives Valeria Iannilli, Federica Vacca
Designing Channels for Brand Value: Four Meta-Models Karla Straker, Alexander Garrett, Mitchell Dunn, Cara Wrigley
Exploring Collaboration in New Product Development Nusa Fain, Beverly Wagner, Fred Lemke
Collaborative evaluation of design concepts Andreas Benker, Wycliffe Raduma
Do designers and managers complement each other? The influence of cognitive style on product performance Kasia Tabeau, Gerda Gemser, Erik Jan Hultink, Nachoem M. Wjinberg
Omnipresent Access: User Perceptions in New Media Ecosystems Jonatan Jelen, Mark Leal
Three Methods that Creative Talents Could Learn from Designers: Empathic Observation, Group Brainstorming, and Rapid Prototyping Jaewoo Joo, Soren Ingomar Petersen
Powers of design: a heuristic inquiry into the Victoria and Albert Museum’s Residency Programme Saskia Coulson, Louise Valentine
Design Approaches to Creating Social Metrics Rebecca Lindsay
Socially Responsible Design or ‘Bear Favours’ Anders Haug, Jacob Busch
Moving beyond the consultancy model Sarah Drummond
04A-S1 New Modes of Design Managemen
05C-S1
Measuring the Impact of Design – and design thinking – in an Era of Disruption
06-S1 Design Management Education
07 Open Track
Chair: Rachel Cooper Chair: Marco Pironti Chair: Karen Miller Chair: Sabine Junginger
Location: JPS 135/RHS East Location: JPS 134/RHS Center Location: JPS 418A + JPS 418B Location: JPS 525
In-Market Prototyping in Microbrands Tod Corlett
Design Management – Knowledge Integration of and by Design Per Åman, Hans Andersson
Community-based Business Design Model Pia Tamminen
A Theoretical Framework and Propositions for Evaluating Service Design Practices: First steps to a Mature Field Daniela Sangiorgi, Alison Prendiville
Models of thinking: Examining the components of design thinking to inform quantitative assessment Sarah Badding, Katharine Leigh, Alison Williams
Demonstrating the Value of Design’s Intangible Outcomes in an Australian Manufacturing SME Rohan Thomas Doherty, Cara Wrigley, Judy Matthews, Sam Bucolo
Affinity & Ambiguity in Designerly Leadership Jeremy Yuille, Soumitri Varadarajan, Laurene Vaughan, Linda Brennan
Designing a New Design PhD? Emma Murphy, Naomi Jacobs
Investigating Effective Pattern and Drive between Expert and Novice in Team-Based Ideation Ying Hu, Yinman Guo, Tie Ji, Renke He, Francesco Galli
Corporate Design Germination Model Yasemin Soylu, Ozlem Er
The value of design for customers in the service industry: Contributions and measurements Ki Woong Nam, Bruce W. Carnie
12:30pm -
1:15pmLunch | Location: Gallery – London College of Fashion
6 3
DAY 2 – WEDNESDAY, 03 SEPTEMBER 2014
3:00pm–
3:15pmDay 2: Afternoon Tea | Location: Gallery – London College of Fashion
3:20pm -
5:00pm01A-S3
Designers as Cultural Intermediaries in an Era of Flux
01B-S3
Contemporary Brand Design
02B-S3
Exploring Collaboration in Product Development: the good, the bad and the ugly
02D
Enterprise Eco System Design
Chair: Alison Rieple Chair: Shin’ya Nagasawa Chairs: Nusa Fain, Beverly Wagner Chair: Kaja Tooming Buchanan
Location: JPS 135/RHS West Location: JPS 525 Location: JPS 105 Location: JPS 418A + JPS 418B
Both Erotic and Ergonomic? The Role of Product Design as a Mechanism for Moral Legitimacy Sarah Wilner, Aimee Huff
Multimedia Storytelling – Managing in between Design and Journalism Christof Breidenich, Marlis Prinzing
Pre-emptying: The myth of the naïve mind and the role of pre-interpretations Åsa Öberg, Roberto Verganti
Design Strategy Through a Turnerian Lens Aysar Ghassan
Unraveling the secret of successful brand extensions; a case study to explore consumer response Maaike Mulder-Nijkamp, Wouter Eggink
The impact of animated promotional characters design on brand attitude Zhiyu Zhao, Nick Higgett, Grahame Hudson
Dynamic Brands: Shifting from Products to Customers Marzia Arico1, Kim Wikan Barth
Exposing the Monster in Media: A study of Ducati’s product placement strategiesPeter Zackariasson
The right fidelity: designerly representations that enhance multidisciplinary productdevelopment Guido Stompff, Frido Smulders
The Impact of Space on Innovation Teams Danjela Huesam, Dr. Claudia Nicolai, Prof. Ulrich Weinberg, Dora Panayotova, Marie Klooker
Innovating Innovation; a design program to deliver meaningful experiences in eco-systems Paul Gardien, Eva Deckers, Geert Christiaansen
IP management in response to changing conditions Matthias Hillner
A Semantic Approach of Cultural Interpretation toward Service Innovation Soe-Tsyr Daphne Yuan, Hua-Cheng Tai
05B-S1 Public Policy and Services Informed by a Design Approach
05C-S3 Measuring the Impact of Design – and design thinking – in an Era of Disruption
05D-S2 Design(ers) Thinking and Disruptive Business Model Innovation: creating mental models or tangible models?
06-S3 Design Management Education
Chair: Nina Terrey Chair: Jeanne Liedtka Chair: Paola Pisano Chair: Karen Miller
Location: JPS 311 Location: JPS 134/RHS Center Location: JPS 133/RHS West Location: JPS 605
Redesigning Assumptions: Challenging public problem spaces Christian Bason
Public and Collaborative NYC: From Participatory Design to Design for Participation Eduardo Staszowski, Alexis Sypek, Sabine Junginger
Participatory Government: What’s Design Got To Do With That? Sabine Junginger
Design and Organisational change in the Public Sector Alessandro Deserti, Francesca Rizzo
The Role of Design in Innovative Companies of Brazil Gustavo Borba, Marina Specht
About the Measurement of Design Results in Large Companies: A case study in Brazil flávia Pimentel Dutra, Fabiane Wolff
Effects of approach and anchoring when developing design capacity in public sectors Lisa Malmberg, Stefan Holmlid
Design capabilities for value creation Marzia Mortati, Beatrice Villari, Stefano Maffei
Crowdfunding: A new meaning for fund-raising & user Innovation Jing Shao, Sara Jane Gonzalez Caicedo, Debora Bettiga Framing Modelling in Business model design Lianne Simonse, Petra Badke-Schaub
Prototyping in Business Model Innovation Tsuyoshi Amano
Design management, design thinking and strategic foresight – the tools for an age of disruption? Bridgette Engeler Newbury
Using Workshops in Design Research Pia Storvang, Ann Højbjerg Clarke, Bo Mortensen
Disruptive Attitude: the role of Design as Anomaly; managing crisis and turbulence, coaching creativity and innovation Francesco Galli, Barbara Pino, Marco Maiocchi
Education in Cross Enterprise Engineering Design Roland Lachmayer, Arne Deiters, Bastian Lippert
5:10pm –
23:00pm
Conference Dinner | Location: The Erasmus Boat
Chair: Alison Rieple, Rachel CooperDelegates joining the conference dinner will be bussed to the Westminster Pier directly from the venue immediately after the day’s final sessions are due to finish at 17.00, ready to board the boat at 18.15pm. Please dress warmly so that you can enjoy evening London’s views from the boat’s deck. Delegates will be bussed back and arrive back at the conference venue at around 23.00.17.10 – Bussed from the venue 18.15 to 18.30 – Embarking: Westminster Pier. Victoria Embankment. London. SW1A 2JH22.15 to 22.30 – Disembarking: Tower Millennium Pier. Address. Lower Thames Street. London. EC3N 4DT23.00 – Arriving back to the venue
DAY 2 – WEDNESDAY, 03 SEPTEMBER 2014
1:20pm -
3:00pm 01A-S2
Designers as Cultural Intermediaries in an Era of Flux
01B-S2
Contemporary Brand Design
02B-S2
Exploring Collaboration in Product Development: the good, the bad and the ugly
03C-S2 Social and Sustainable Design Management
Chair: Roberto Verganti Chair: Natalie Nixon Chairs: Beverly Wagner, Nusa Fain
Chair: Stefan Holmlid
Location: JPS 311 Location: JPS 418A + JPS 418B Location: JPS 105 Location: JPS 605
Participation-based Design Process in Jeju Island Local Regeneration Project SungHee Ahn
Pragmatics, Plasticity, and Permission: A Model for Creativity in Temporary Spaces Deborah Maxwell, Alison Williams
Design and Identities: the Case of Carsharing Adèle Martin, Denis Darpy
Construct the Future Sara Barquero, Luis Calabuig, Borja García
Luxury and Ignorance Joanne Roberts
Luxury Product Design and Brand Differentiation of Emerging Luxury Brands: a Conceptual Framework Based on Perceived Value Zhiqing Jiang, Shin’ya Nagasawa
Product Design Requirements for Effective Heritage Branding: Visual Consistency and Visual Contemporaneity as Links to the Past, Present and Beyond Young In Park, Ki Young Nam, Kyung Won Chung
Embodied brand meaning through design aesthetics Ariana Amacker
Culture Criminals: How Social Media Facilitated the Dilution of Subculture qian sun1, dave lowe
Making Design Explicit: Detour or Latour Michael Pierre Johnson, Lynn-Sayers McHattie
Discovering the Real Needs of the Client – Possibilities of Grounded Theory in Design Processes Sylke Lützenkirchen
Process, problem and theory in the design discourse of brazilian product designers Julio Carlos de Souza van der Linden, Gabriela Conterno Dall’Agnol
Where the Social and the Sustainable is the territory Soumitri Varadarajan, Liam Fennessy, Judith Glover, Mick Douglas
Patina Design for sustainability Yeon Hwang, Jai Kim, Zoe Kang, Song Hwang
Designing For or Designing With? Helena Maria Kraff, Eva Maria Jernsand
04A-S2
New Modes of Design Management
05C-S2
Measuring the Impact of Design – and design thinking – in an Era of Disruption
05D-S1
Design(ers) Thinking And Disruptive Business Model Innovation: creating mental models or tangible models?
06-S2
Design Management Education
Chair: Anne Stenros Chairs: Brigitte Borja de Mozota, Fabiane Wolff
Chairs: Petra Badke-Schaub, Lianne Simonse
Chair: Lisbeth Svengren Holm
Location: JPS 135/RHS East Location: JPS 134/RHS Center Location: JPS 133/RHS West Location: JPS 525
Darwinian Design in an Era of Disruption John Z Langrish
Design interventions in small- and medium-sized companies: initial findings from a case study Kirsi Niinimäki, Oscar Person, Janne Pekkala, Sanna Peltonen
Different models of design management – three examples from the Swedish furniture industry Justyna Starostka
What are you managing in design? Creativity or Innovation or Both? Peer Sathikh
Desirability Competitive Positioning Model: A model for identifying where design can have the greatest influence on profit within a highly competitive consumer product environment Les Wynn
When and to Whom Form – Are superior products evaluated more favorably? Xing-Wei Chen, Jaewoo Joo
Exploring impact through seating design Kathryn Burns, David Rowe, Richard Snell
The Impact of ‘Idea’ as a keyword in helping the Adoption and Use of Design within Business: Exploratory Manufacturing Based StudySimon Bolton, Marta Perez Garcia
A Digital Airport Experience: Design-led Innovation in Support of Airport Strategy Rebecca Anne Price, Cara Wrigley, Judy Matthews, Alexander Dreiling
On Applying Design Thinking Elsewhere: Organizational Context Matters Frido Smulders, Kees Dorst, Pieter Vermaas
Designing for disruption: Applying design thinking to strategic business model innovation Julian Nelson Russell Jenkins, Tim Fife
Participatory Mechanisms in Crowdfunding Michael Pape, Lorenzo Imbesi
Re-conceptualising strategy in Design Management education Anthony M. Kent, Thomas G. Inns
The plasticity of data Raoul Rickenberg
Exploring learning experiences of business undergraduates in strategic design module Noemi Maria Sadowska, Dominic Laffy
Developing a design curriculum with a focus on Design Thinking, Management and Entrepreneurship for rural entrepreneurs of the arts and crafts sector in the Eastern Caribbean Lesley-Ann Melanie Noel
4 5
DAY 2 – WEDNESDAY, 03 SEPTEMBER 2014
3:00pm–
3:15pmDay 2: Afternoon Tea | Location: Gallery – London College of Fashion
3:20pm -
5:00pm01A-S3
Designers as Cultural Intermediaries in an Era of Flux
01B-S3
Contemporary Brand Design
02B-S3
Exploring Collaboration in Product Development: the good, the bad and the ugly
02D
Enterprise Eco System Design
Chair: Alison Rieple Chair: Shin’ya Nagasawa Chairs: Nusa Fain, Beverly Wagner Chair: Kaja Tooming Buchanan
Location: JPS 135/RHS West Location: JPS 525 Location: JPS 105 Location: JPS 418A + JPS 418B
Both Erotic and Ergonomic? The Role of Product Design as a Mechanism for Moral Legitimacy Sarah Wilner, Aimee Huff
Multimedia Storytelling – Managing in between Design and Journalism Christof Breidenich, Marlis Prinzing
Pre-emptying: The myth of the naïve mind and the role of pre-interpretations Åsa Öberg, Roberto Verganti
Design Strategy Through a Turnerian Lens Aysar Ghassan
Unraveling the secret of successful brand extensions; a case study to explore consumer response Maaike Mulder-Nijkamp, Wouter Eggink
The impact of animated promotional characters design on brand attitude Zhiyu Zhao, Nick Higgett, Grahame Hudson
Dynamic Brands: Shifting from Products to Customers Marzia Arico1, Kim Wikan Barth
Exposing the Monster in Media: A study of Ducati’s product placement strategiesPeter Zackariasson
The right fidelity: designerly representations that enhance multidisciplinary productdevelopment Guido Stompff, Frido Smulders
The Impact of Space on Innovation Teams Danjela Huesam, Dr. Claudia Nicolai, Prof. Ulrich Weinberg, Dora Panayotova, Marie Klooker
Innovating Innovation; a design program to deliver meaningful experiences in eco-systems Paul Gardien, Eva Deckers, Geert Christiaansen
IP management in response to changing conditions Matthias Hillner
A Semantic Approach of Cultural Interpretation toward Service Innovation Soe-Tsyr Daphne Yuan, Hua-Cheng Tai
05B-S1 Public Policy and Services Informed by a Design Approach
05C-S3 Measuring the Impact of Design – and design thinking – in an Era of Disruption
05D-S2 Design(ers) Thinking and Disruptive Business Model Innovation: creating mental models or tangible models?
06-S3 Design Management Education
Chair: Nina Terrey Chair: Jeanne Liedtka Chair: Paola Pisano Chair: Karen Miller
Location: JPS 311 Location: JPS 134/RHS Center Location: JPS 133/RHS West Location: JPS 605
Redesigning Assumptions: Challenging public problem spaces Christian Bason
Public and Collaborative NYC: From Participatory Design to Design for Participation Eduardo Staszowski, Alexis Sypek, Sabine Junginger
Participatory Government: What’s Design Got To Do With That? Sabine Junginger
Design and Organisational change in the Public Sector Alessandro Deserti, Francesca Rizzo
The Role of Design in Innovative Companies of Brazil Gustavo Borba, Marina Specht
About the Measurement of Design Results in Large Companies: A case study in Brazil flávia Pimentel Dutra, Fabiane Wolff
Effects of approach and anchoring when developing design capacity in public sectors Lisa Malmberg, Stefan Holmlid
Design capabilities for value creation Marzia Mortati, Beatrice Villari, Stefano Maffei
Crowdfunding: A new meaning for fund-raising & user Innovation Jing Shao, Sara Jane Gonzalez Caicedo, Debora Bettiga Framing Modelling in Business model design Lianne Simonse, Petra Badke-Schaub
Prototyping in Business Model Innovation Tsuyoshi Amano
Design management, design thinking and strategic foresight – the tools for an age of disruption? Bridgette Engeler Newbury
Using Workshops in Design Research Pia Storvang, Ann Højbjerg Clarke, Bo Mortensen
Disruptive Attitude: the role of Design as Anomaly; managing crisis and turbulence, coaching creativity and innovation Francesco Galli, Barbara Pino, Marco Maiocchi
Education in Cross Enterprise Engineering Design Roland Lachmayer, Arne Deiters, Bastian Lippert
5:10pm –
23:00pm
Conference Dinner | Location: The Erasmus Boat
Chair: Alison Rieple, Rachel CooperDelegates joining the conference dinner will be bussed to the Westminster Pier directly from the venue immediately after the day’s final sessions are due to finish at 17.00, ready to board the boat at 18.15pm. Please dress warmly so that you can enjoy evening London’s views from the boat’s deck. Delegates will be bussed back and arrive back at the conference venue at around 23.00.17.10 – Bussed from the venue 18.15 to 18.30 – Embarking: Westminster Pier. Victoria Embankment. London. SW1A 2JH22.15 to 22.30 – Disembarking: Tower Millennium Pier. Address. Lower Thames Street. London. EC3N 4DT23.00 – Arriving back to the venue
DAY 2 – WEDNESDAY, 03 SEPTEMBER 2014
1:20pm -
3:00pm 01A-S2
Designers as Cultural Intermediaries in an Era of Flux
01B-S2
Contemporary Brand Design
02B-S2
Exploring Collaboration in Product Development: the good, the bad and the ugly
03C-S2 Social and Sustainable Design Management
Chair: Roberto Verganti Chair: Natalie Nixon Chairs: Beverly Wagner, Nusa Fain
Chair: Stefan Holmlid
Location: JPS 311 Location: JPS 418A + JPS 418B Location: JPS 105 Location: JPS 605
Participation-based Design Process in Jeju Island Local Regeneration Project SungHee Ahn
Pragmatics, Plasticity, and Permission: A Model for Creativity in Temporary Spaces Deborah Maxwell, Alison Williams
Design and Identities: the Case of Carsharing Adèle Martin, Denis Darpy
Construct the Future Sara Barquero, Luis Calabuig, Borja García
Luxury and Ignorance Joanne Roberts
Luxury Product Design and Brand Differentiation of Emerging Luxury Brands: a Conceptual Framework Based on Perceived Value Zhiqing Jiang, Shin’ya Nagasawa
Product Design Requirements for Effective Heritage Branding: Visual Consistency and Visual Contemporaneity as Links to the Past, Present and Beyond Young In Park, Ki Young Nam, Kyung Won Chung
Embodied brand meaning through design aesthetics Ariana Amacker
Culture Criminals: How Social Media Facilitated the Dilution of Subculture qian sun1, dave lowe
Making Design Explicit: Detour or Latour Michael Pierre Johnson, Lynn-Sayers McHattie
Discovering the Real Needs of the Client – Possibilities of Grounded Theory in Design Processes Sylke Lützenkirchen
Process, problem and theory in the design discourse of brazilian product designers Julio Carlos de Souza van der Linden, Gabriela Conterno Dall’Agnol
Where the Social and the Sustainable is the territory Soumitri Varadarajan, Liam Fennessy, Judith Glover, Mick Douglas
Patina Design for sustainability Yeon Hwang, Jai Kim, Zoe Kang, Song Hwang
Designing For or Designing With? Helena Maria Kraff, Eva Maria Jernsand
04A-S2
New Modes of Design Management
05C-S2
Measuring the Impact of Design – and design thinking – in an Era of Disruption
05D-S1
Design(ers) Thinking And Disruptive Business Model Innovation: creating mental models or tangible models?
06-S2
Design Management Education
Chair: Anne Stenros Chairs: Brigitte Borja de Mozota, Fabiane Wolff
Chairs: Petra Badke-Schaub, Lianne Simonse
Chair: Lisbeth Svengren Holm
Location: JPS 135/RHS East Location: JPS 134/RHS Center Location: JPS 133/RHS West Location: JPS 525
Darwinian Design in an Era of Disruption John Z Langrish
Design interventions in small- and medium-sized companies: initial findings from a case study Kirsi Niinimäki, Oscar Person, Janne Pekkala, Sanna Peltonen
Different models of design management – three examples from the Swedish furniture industry Justyna Starostka
What are you managing in design? Creativity or Innovation or Both? Peer Sathikh
Desirability Competitive Positioning Model: A model for identifying where design can have the greatest influence on profit within a highly competitive consumer product environment Les Wynn
When and to Whom Form – Are superior products evaluated more favorably? Xing-Wei Chen, Jaewoo Joo
Exploring impact through seating design Kathryn Burns, David Rowe, Richard Snell
The Impact of ‘Idea’ as a keyword in helping the Adoption and Use of Design within Business: Exploratory Manufacturing Based StudySimon Bolton, Marta Perez Garcia
A Digital Airport Experience: Design-led Innovation in Support of Airport Strategy Rebecca Anne Price, Cara Wrigley, Judy Matthews, Alexander Dreiling
On Applying Design Thinking Elsewhere: Organizational Context Matters Frido Smulders, Kees Dorst, Pieter Vermaas
Designing for disruption: Applying design thinking to strategic business model innovation Julian Nelson Russell Jenkins, Tim Fife
Participatory Mechanisms in Crowdfunding Michael Pape, Lorenzo Imbesi
Re-conceptualising strategy in Design Management education Anthony M. Kent, Thomas G. Inns
The plasticity of data Raoul Rickenberg
Exploring learning experiences of business undergraduates in strategic design module Noemi Maria Sadowska, Dominic Laffy
Developing a design curriculum with a focus on Design Thinking, Management and Entrepreneurship for rural entrepreneurs of the arts and crafts sector in the Eastern Caribbean Lesley-Ann Melanie Noel
4 5
DAY 3 – THURSDAY, 04 SEPTEMBER 20149:00am
– 10:40am
01A-S1
Designers as Cultural Intermediaries in an Era of Flux
02A-S1
User-centred Design (UCD): A disruptive business enabler for sustainable consumption?
02C-S1
Design in the Creative and Cultural industries (CCIs) in an Era of Disruption
03A-S1 Social and Sustainable Design Management
Chairs: Richard Buchanan Chairs: Valerie Ann Mitchell Chairs: Marco Pironti, Paola Pisano Chair: Yuan Lu
Location: JPS 311 Location: JPS 605 Location: JPS 105 Location: JPS 135/RHS East
Designing the City Identity: Strategic and Product Design for New Experiential Ways of Living, Enabling and Interacting with the Urban Context Marina Parente
Position designer into local craft revival in emerging markets: an empirical study on Chinese ethnic brocade industry Wei Wang, Tie Ji, Mohsen Jaafarnia The Impact of Nationality and gender on consumer preferences Gloria Anne Moss, Gabor Horvath
Designing Organisations in the CCI Johan Kolsteeg, Frido Smulders
UCD in the Sustainable Luxury Design Process Claudia Newton The Drive Towards User-Centred Engineering in Automotive Design Scott Bryant, Cara Wrigley
Designing a contextual individualised eco information system to inform individual consumer behaviour: a conceptual framework Sze Yin Kwok, David Harrison, Shengfeng Qin
Value Creation: Disruption and empowerment to support creativity-in-the-wild Workshop discussion paper Alison Williams, Laura Malinin, Katharine E Leigh
Business model innovation through new customer roles. Inspirational cues and insights from a design-driven case study analysis Cautela Cabirio, Paola Pisano, Marco Pironti
Specification of an Additive Manufacturing Consumer Design Toolkit for Consumer Electronics Products Matt Sinclair, Ian Campbell, Hesam Yavari
Reducing uncertainty of New Product Development by leveraging the power of experiments Davide Sola, Giovanni Scarso Borioli, Gianfranco Scalabrini
The Image Co-creation: Store Image Consistency in Creative Stores Shu-Shiuan Ho, Yi-Fang Yang, Tung-Jung Sung
Communities as a Retail Store Concept Anders Haug, Pia Storvang
Conflicts as Opportunities for New Insights Pelin Gultekin-Atasoy, Yuan Lu, Berry Eggen, Aarnout Brombacher, Tilde Bekker, Hanneke Hooft Van Huysduynen
Stakeholder Involvement and Co-Creation in Service Design: Customer Experience Management in Tourism Chi-Shiang Wu, Tung-Jung Sung
03B-S2 Design in the Creative and Cultural industries (CCIs) in an Era of Disruption
03C-S3
Social and Sustainable Design Management
04B-S1 Design Management: Future Perspectives
05C-S4 Measuring the Impact of Design – and design thinking – in an Era of Disruption
Chair: Antti Ainamo Chair: Beverly Wagner Chair: Anthony M. Kent Chair: Nina Terrey
Location: JPS 133/RHS West Location: JPS 525 Location: JPS 134/RHS Center Location: JPS 418A + JPS 418B
Studio design and the management of creative production Jonathan Gander, Alison Rieple
Design And Identity Formation In Cultural Organisations’ Strategic Performance Irini Pitsaki, Alison Rieple, Natalie Nixon
The Role of Networks in Fashion Designing: The Disconnect between Designers and Manufacturers in London Galina Gornostaeva, Alison Rieple, David Barnes
Co-creation and the Democratization of Fashion: investigating the case of UK based fashion design company Own Label Thorsten Roser, DeFillippi Robert, Julia Goga-Cooke
Design for development management Ledia Andrawes, Adela McMurray
What does Design & Innovation mean for MSEs? A case study of eight Brazilian furniture firms Viviane dos Guimaraes Alvim Nunes
Achieving Responsible Design in the Commercial Context Norman Stevenson, Vicky Lofthouse, Debra Lilley, Alistair Cheyne
Transforming organizations – Linking Design Practices to Managing Organizational Capabilities Lauri Saviranta, Eero, M. Eloranta Towards a dynamic mode of design management and beyond Claudia Acklin, Alexander Fust
The Emergent Role of the ‘Social Designer’ Anne-Marie Moore, Angharad, E. Beckett, Raymond, J. Holt
Design thinking in managing (and designing) for organizational change Liisa Naar, Marianne Stang Våland
One approach to understand design’s value under a service logic Stefan Holmlid
The challenges of evaluating DT efforts: Insights from three large companies Lisa Carlgren, Maria Elmquist, Rauth Ingo
Better moods, Better Outcomes? Design Thinking and its Impact on Affect Marian Moore, Yi Zhang, Jeanne Liedtka, Andrew King
The design in business framework: A platform of mutual understanding and inspiration between designers and managers Marianne Storgaard, Poul Rind Christensen, Susanne Jensen, Pia Storvang
10:40am –
11:00amMorning Tea | Location: Gallery – London College of Fashion
DAY 2 – WEDNESDAY, 03 SEPTEMBER 20148:30am
– 8:55am
Registration: Morning Tea/CoffeeChair: Patricia Olshan, DMI
9:00am –
9:30am
Welcome – by Julia Gaimster, Associate Dean, Graduate School
Chairs: Rachel Cooper, Jeanne Liedtka | Location: RHS
9:30am –
10:20am
Keynote – Leading Design: Managing the Challenge of Innovation by Richard Buchanan, Ph.D.
Chair: Jeanne Liedtka | Location: RHS
10:20am –
11:10amLate Morning: Tea/Coffee Break | Location: Gallery – London College of Fashion
11:10am–
12:25pm
01B-S1
Contemporary Brand Design
02B-S1
Exploring Collaboration in Product Development: the good, the bad and the ugly
03B-S1
Design in the Creative and Cultural industries (CCIs) in an Era of Disruption
03C-S1 Social and Sustainable Design Management
Chairs: Joanne Roberts Chairs: Nusa Fain, Martyn Evans Chairs: Alison Rieple, Irini Pitsaki Chair: Vicky Lofthouse
Location: JPS 311 Location: JPS 133/RHS West Location: JPS 605 Location: JPS 105
Materiality, design and brand management Fernando Pinto Santos, Marta Morillo
Brand of Products and Brand of Signs: How to Manage this Relationship in Fashion through Corporate Archives Valeria Iannilli, Federica Vacca
Designing Channels for Brand Value: Four Meta-Models Karla Straker, Alexander Garrett, Mitchell Dunn, Cara Wrigley
Exploring Collaboration in New Product Development Nusa Fain, Beverly Wagner, Fred Lemke
Collaborative evaluation of design concepts Andreas Benker, Wycliffe Raduma
Do designers and managers complement each other? The influence of cognitive style on product performance Kasia Tabeau, Gerda Gemser, Erik Jan Hultink, Nachoem M. Wjinberg
Omnipresent Access: User Perceptions in New Media Ecosystems Jonatan Jelen, Mark Leal
Three Methods that Creative Talents Could Learn from Designers: Empathic Observation, Group Brainstorming, and Rapid Prototyping Jaewoo Joo, Soren Ingomar Petersen
Powers of design: a heuristic inquiry into the Victoria and Albert Museum’s Residency Programme Saskia Coulson, Louise Valentine
Design Approaches to Creating Social Metrics Rebecca Lindsay
Socially Responsible Design or ‘Bear Favours’ Anders Haug, Jacob Busch
Moving beyond the consultancy model Sarah Drummond
04A-S1 New Modes of Design Managemen
05C-S1
Measuring the Impact of Design – and design thinking – in an Era of Disruption
06-S1 Design Management Education
07 Open Track
Chair: Rachel Cooper Chair: Marco Pironti Chair: Karen Miller Chair: Sabine Junginger
Location: JPS 135/RHS East Location: JPS 134/RHS Center Location: JPS 418A + JPS 418B Location: JPS 525
In-Market Prototyping in Microbrands Tod Corlett
Design Management – Knowledge Integration of and by Design Per Åman, Hans Andersson
Community-based Business Design Model Pia Tamminen
A Theoretical Framework and Propositions for Evaluating Service Design Practices: First steps to a Mature Field Daniela Sangiorgi, Alison Prendiville
Models of thinking: Examining the components of design thinking to inform quantitative assessment Sarah Badding, Katharine Leigh, Alison Williams
Demonstrating the Value of Design’s Intangible Outcomes in an Australian Manufacturing SME Rohan Thomas Doherty, Cara Wrigley, Judy Matthews, Sam Bucolo
Affinity & Ambiguity in Designerly Leadership Jeremy Yuille, Soumitri Varadarajan, Laurene Vaughan, Linda Brennan
Designing a New Design PhD? Emma Murphy, Naomi Jacobs
Investigating Effective Pattern and Drive between Expert and Novice in Team-Based Ideation Ying Hu, Yinman Guo, Tie Ji, Renke He, Francesco Galli
Corporate Design Germination Model Yasemin Soylu, Ozlem Er
The value of design for customers in the service industry: Contributions and measurements Ki Woong Nam, Bruce W. Carnie
12:30pm -
1:15pmLunch | Location: Gallery – London College of Fashion
6 3
DAY 1 – TUESDAY | 02 September 2014
8:45am –
9:30amMorning Registration and Tea/Coffee | Chair: Patricia Olshan, DMI
9:30am –
10:15am Orientation | Chairs: Nusa Fain and Alison Rieple | Location: RHS Centre 134 + RHS East 135
10:30am –
1:30pm
WK 02
Future Worlding for Design Sandjar Kozubaev, Florian Alban Vollmer
WK 03 Designing Co-Innovation Workshops Mauro Alex Rego, Marion Fröhlich
WK 04 Triumphs and Tensions in Informal Design Interactions: Confessions of a Designer Cara Broadley, Marianne Lesley McAra
WK 05 The Art of Curation Workshop: at the National Portrait Gallery Jeanne Liedtka, Rachel Brozenske
*Those attending the session should come to the National Portrait Gallery’s Orange Street entrance by 9.30am. This is a ramped entrance, on Orange Street, just to the north and west from the Main Entrance on St Martin’s Place. The National Portrait Gallery will have that entrance open and ready from 9.15am – and then we will join Curator Sarah Tinsley and Director Sandy Nairne to begin the session, starting with the Virginia Woolf exhibition. We will conclude by 12:30pm.
WK 06 From Thinking to Doing Martha Cotton, Elizabeth Glenewinkel
WK 07 Creating Futures of Design Management Moritz Gekeler, Alessandro Sposato
Location: JPS 105
Location: RHS Centre 134 + RHS East 135
Location: JPS 525
Location: National Portrait Gallery*
Location: JPS 311
Location: JPS 135/ RHS West
11:45am –
12:00pm Late Morning Tea/Coffee break | Location: Gallery – London College of Fashion
1:30pm –
2:15pm Lunch | Location: Gallery – London College of Fashion
2:30pm –
5:30pm
WK 08 Exploring future models of Executive Education in Design Management – an MBA for Design Management? Emma Lee Murphy, Naomi Jacobs
WK 09 Collective Imagery Weave Priscilla Chueng-Nainby
WK 10 Developing Policies for Design by Design Anna Whicher
WK 11 Mapping the Future of Design + Management Research Andrew Whitcomb, Marzia Arico
WK 12 Analysing stories on cycling safety with service design and strategy teams Chair: Mario Joao Marques Coelho, Bas Raijmakers
WK 13 Ageism: designs last prejudice Glen Hougan
WK 14 Using Foresight Tools in Design Management Bridgette Engeler Newbury
WK 15 FutureEd Workshop Iain Aitchison, Jennifer Webb
Location: JPS 311
Location: JPS 418B
Location: JPS 105
Location: RHS Centre 134 + RHS East 135
Location: JPS 606
Location: JPS 418A
Location: JPS 133/RHS West
Location: JPS 525
3:45pm –
4:00pmLate Afternoon Tea/Coffee break | Location: Gallery – London College of Fashion
5:30pm –
7:00pmReception | Chairs: Alison Rieple, Jeanne Liedtka | Location: JPS 605
Keynote Richard Buchanan, Ph.D.Leading Design: Managing the Challenge of InnovationWednesday 3 September, 9:30am, Location: RHS
The theme of this lecture is a comparison of teaching management in a school of design and teaching design in a school of management. It is based on my experience of heading the School of Design at Carnegie Mellon University and, now, heading the Department of Design & Innovation, the largest department at the Weatherhead School of Management at Case Western Reserve University. I will discuss the similarities and differences between teaching in these two environments.
While my experience is arguably unique in the educational communities of design and management, it also reflects important changes in the practice of design that have taken place over the past two decades. I will discuss the broadening of design from what I call first and second orders of design into the third and fourth orders of design.
Topics will include the nature of design thinking, a term that is ambiguous and controversial in discussions of design today but remains meaningful, as well as the the nature of innovation, differences in the needs and interests of students, the methods and techniques of teaching, and the emerging place of design in business and other organizations – a theme that is central to the vision and mission of the Design Management Institute.
DAY 3 – THURSDAY, 04 SEPTEMBER 2014
11:00am–
12:40pm
01C-S1
Design Management and Artistic Interventions
02A-S1
User-centred design (UCD): A disruptive business enabler for sustainable consumption?
02C-S2
Managing Consumer Involvement in Product Development
03A-S2 Co-creating Shared Value in Service Design
Chairs: Antti Ainamo Chairs: Valerie Ann Mitchell Chair: Jun Cai Chair: Tung-Jung Sung
Location: JPS 525 Location: JPS 311Location: JPS 418A + JPS 418B
Location: JPS 105
Innovation Through Dumpster Diving? Oriana Haselwanter
Flagship stores as Fashion Service Design Erik Hansen-Hansen
Creative control in sustainable fashionKirsi Niinimäki, Maarit Aakko
MIND THE GAP! Three strategies for bridging artists and organizations in artistic interventionsUlla Johansson Sköldberg, Jillian Woodilla
The interplay between user-centred design and design management in creating a EU-funded interactive platform to support low carbon economy Luca Simeone
Presenting the Sustainable Consumption Leveraging Model: Adding value to business strategy through user-centred design principles Mariale Moreno, Debra Lilley, Vicky Lofthouse
In depth case study exploring innovative web-based methods for ‘designing-with’ customers in a global watch manufacturing firm Wei Liu, James Moultrie
Business model adaptation to a new digital culture Paola Pisano, Marco Pironti, Alison Rieple, Ioannis Christodoulou
Impact of team communication on co-design teamwork in distributed intercultural teams Jeff Man, Yuan Lu, Aarnout Brombacher, Fangtian Ying
Co-design for Not-for-profit Organization Busayawan Lam, Andy Dearden
A Non-Profit Design-Led Innovation Journey Erez Nusem, Cara Wrigley, Judy Matthews
Co-creating Emotional Value through Prototyping Satu Miettinen, Simo Rontti, Jaana Jeminen
04A-S3 New Modes of Design Management
04C-S1
The Role of Designers in the Shift Towards Product Service Systems
05A-S1 Design Leadership
05D-S3 Design(ers) thinking and disruptive business model innovation: creating mental models or tangible models?
Chair: Pia Tamminen Chairs: Christine De Lille, Erik Roscam Abbing Chair: Karen Miller Chairs: Lianne Simonse,
Petra Badke-Schaub
Location: JPS 133/RHS West + JPS 134 Center Location: JPS 605 Location: JPS 135/RHS West Location: JPS 311
Design Thinking and Corporate Entrepreneurship: an exploratory study Thomas Abrell, Falk Uebernickel Designers and Environmentally Sustainable Design in a Business Network: A case Study on the Development of a passenger ship Pekka Tapani Murto, Oscar Person
Design and Innovation by Consensus Josep Monguet, Alex Trejo, Joan Bassolas, Tino Martí
The Nature of Service Design by Industrial Designers and Interaction Designers Canan Akoglu Are you being served? Not onboard! Moving towards service enabling systems for aviation manufacturers Julia Debacker, Christine S.H. de Lille, Ad Eijkelenboom, Sicco C. Santema
Challenges in the design of smart product-service systems: experiences from practitioners Ana Valencia, Ruth Mugge, Jan P.L. Schoormans, Hendrik N.J. Schifferstein
Communicating Product-Service System business models inside and outside the company Fabrizio Ceschin, Barbara Resta
How a Design Executive Officer (DEO) can craft an organizational culture Younjoon Lee, Jaewoo Joo Extending design leadership to innovation strategy: Roles and tools Giulia Calabretta, Paul Hekkert, Gerda Gemser, Nachoem Wijnberg
The role of service design leadership in shaping experience oriented service organizations Judith Gloppen
Designer-led New Product Development implementation issues in Chinese SMEs Ke Lou, Darren Southee, Erik Bohemia
An investigation into design thinking behaviours in early stage radical innovation Martin P. Ryan, Frank Devitt
12:40am–
1:20pmLunch | Location: Gallery – London College of Fashion
06-S4 Design Management Education
Chair: Jun Cai
Location: JPS 418A + JPS 418B
Live, actionable and tangible: teaching design strategy Gill Wildman
04B-S2 Design Management: Future Perspectives
Chair: Roberto Verganti
Location: JPS 133/RHS West + JPS 134 Center
Design as change: From Teleology to Guided Evolution? Hans Andersson, Per Åman
2 7
London 2-4 September 2014
Hosting Institution Organising Institutions
Conference Programme
Design Management in an Era of Disruption
The 19th DMI: Academic Design Management Conference
DAY 3 – THURSDAY, 04 SEPTEMBER 2014
1:30pm –
3:10pm01B-S4
Contemporary Brand Design
01C-S2
Design Management And Artistic Interventions
04C-S4
The Role Of Designers In The Shift Towards Product Service Systems
Chair: James Moultrie Chair: Marja Soila-Wadman, Kirsi Niinimäki
Chairs: Christine De Lille, Erik Roscam Abbing
Location: JPS 311 Location: JPS 605 Location: JPS 133/RHS West + JPS 134 Center
Dynamic, Yet Coherent: Design’s mediating role in creating a ‘citizen artist’ beer brand Monika Hestad, Anders Groenli, Viktor Hiort af Ornäs
Consumer engagement in co-creation of contemporary brand design Sara Jane Gonzalez Caicedo
Sustainable Fashion: a re-conceptualization of the role of fashion design Anika Kozlowski, Dr.Michal Bardecki, Dr.Cory Searcy
Post-Industrial Design for Consumption: Discovery and Invention of “Tribes” Antti Ainamo, Yunsheng Su, Miikka Lehtonen
Design Innovation Catalyst Tools to Facilitate Organisational Change Karla Straker, Cara Wrigley
Criteria for Customer Activity-driven Product-Service System Design Eok Kim, Ki Young Nam, Kyung Won Chung
05B-S2 Public Policy and Services Informed By a Design Approach
05A-S2 Design Leadership
Chair: Nina Terrey Chair: Karen Miller
Location: JPS 135/RHS WestLocation: JPS 133/RHS West + JPS 134 Center
Citizen-centric Public Policies and Services through Design Debbie Ng
Design Capabilities in the Public Sector Jhen Yi Lin
Characteristics of Design Leaders: Ability to Communicate Design to Non-designers in NPD Koogin Han, Busayawan Lam
3:10pm –
3:30pmDay 2: Afternoon Tea | Location: Gallery – London College of Fashion
3:30pm –
4:45pm
Closing | Location: RHS
Chair: Alison Rieple, Jeanne Liedtka
Venue AddressLondon College of Fashion 20 John Prince's Street London W1G 0BJ
Site Administrator: Peter Taylor
Research Administrative Co-ordinatorTel: +44 (0)7545 907055Email: p.taylor@fashion.arts.ac.uk
IT: Oliver Furlong
Mobile: 07725 829590Email: o.furlong@fashion.arts.ac.uk Venue’s Logistics: Mark O'Brien
Mobile: 07811 325967Email: m.obrien@fashion.arts.ac.uk
Useful Information
Conference ProgrammeThis conference programme was printed on 28 August 2014. An up to date version is available online at: https://www.conftool.net/dmi2014/sessions.php
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