Adidas Korea

Haneul Sky Choi

Adidas Korea website

• Soccer,baseball and hiking are two most popular sports in Korea

• It’s Christmas season• Winter goose down jacket is the most

popular outfit among middle-school and high-school students

3 things we should notice before analysis

Adidas Korea website

1. Different category (Japan, same way)

2. Special promotion – Free concert ticket, smart application

3. Exclusive online store

What’s different about Adidas Korea website?

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