Adapt or Die: Managing Increasing Content Velocity

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Transcript of Adapt or Die: Managing Increasing Content Velocity

contentstrategy101.com

Adapt or DieManaging Increasing Content Velocity

Image: NASA

Sarah O’KeefeScriptorium Publishing

Sarah O’Keefe

❖ Founder and president, Scriptorium Publishing, www.scriptorium.com, North Carolina

❖ Coauthor of Content Strategy 101

❖ Interested in collision (ahem) of content, publishing, and technology

What is content velocity?

Publishing has never been for the faint of heart…

We must adapt to changes…Images: NASA

Maybe this is an opportunity?

Image: NASAHappy Crater, Mercury

The new normal…

Image: NASA

Traces from the impact that (probably) wiped outdinosaurs.

Dinosaurs didn’t survive.

Image: NASA

At least not in the original form.

Flickr: ganesh_raghunathan

After the apocalypse…

Flickr: squeak2569

AuthoringFlickr: pedrosz

Editing

Flickr: nicokaiser

Production

Flickr: dingopup

Flickr: WI Department of Natural Resources, mstharpe, daysofthundr46

Distribution

Localization

Flickr: furphotos

New ideas

Flickr: rwwh

Changing requirements

Flickr: tambako

Intelligent content

Flickr: James D. Schwartz

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Questions?

Contact me

❖ Sarah O’Keefe, Scriptorium Publishing

❖ www.scriptorium.com

❖ Email: okeefe@scriptorium.com

❖ Twitter: @sarahokeefe

❖ Skype: okeefe.scriptorium