Actions and reactions, usage of Facebook reactions in Hungary

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Transcript of Actions and reactions, usage of Facebook reactions in Hungary

Action and reaction

Orsolya, Szlahotka-Gödri

Usage of Facebook reactions in Hungary

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ZoomSphere.com The very first tool

which delivers statistics for Facebook reactions

Free reactions analytics for page admins

Facebook reaction stats for competitors

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Data based on more than 200+ Facebook pagesReactions by type

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Like Haha Love Angry Wow Sad Thankful

Like 94,3%Haha 2,4%Love 1,5%Angry 0,8%Wow 0,5%Sad 0,5%Tankful 0%

5,7%

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Innovators 2,5%Early Adopters 13,5%Early Majority 34%Late Majority 34%Laggards 16%

But who is using the new function of Facebook?

5,7%

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Innovators 2,5%Intrested of anything newEarly adopters 13,5%TrendsetterInfluencer, their behaviour has an impact on Early Majority too

But who is using the new function of Facebook?

5,7%

ZoomSphere.comHow do we use Like button and Facebook reactions?

Usage of Facebook reactions %Usage of Like button %

ZoomSphere.comHow do we use Facebook reactions?

Usage of Facebook reactions %

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People are using reactions for:

Feedback / Simple interaction

Expression of thoughts and feelings

Games

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TOP content by reactions1 – 7th of May, 2016

Thought of the day

Opinion reserch

Interesting news

Obituary

Home affairs

Mother’s day

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TOP content by reactions24 – 30th of April, 2016

Funny story

Opinion research

Interesting news

Funny story

Obituary

Home affairs

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TOP content by reactions17 – 23rd of April, 2016

Association / good memories

Game

Obituary

Funny story

Obituary

Home affairs

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TOP content by reactions10– 16th of April, 2016

Celebrity

Game

Celebrity

Funny story

Obituary

Home affairs

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TOP content by reactions3 – 9th of April, 2016

Association / good memories

New product

New product

Funny story

Home affairs

Home affairs

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Posts that aroused the most emotions

Association / good memories

Celebrity, 26 274

Association / good memories

Funny story

Thought of the day

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Posts that aroused the most emotions

Opinion research

New product

Game, 2920

Game

Opinion research

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Posts that aroused the most emotions

New product, 355

Celebrity

Obituary

Interesting news

Interesting news

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Posts that aroused the most emotions

Funny story

Funny story

Funny story, 877

Funny story

Opinion research

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Posts that aroused the most emotions

Obituary, 1601

Obituary

Obituary

Obituary

Obituary

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Posts that aroused the most emotions

Home Affairs, 661

Home Affairs

Home Affairs

Home Affairs

Home Affairs

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Differences in the usage of Facebook reactions by type of Page content

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Reactions by type Newsportals

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WomenReactions by type

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CarsReactions by type

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ChocolateReactions by type

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TelecommunicationReactions by type

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FashionReactions by type

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What we can see:

ZoomSphere.comThe usage of Facebook reactions in Hungary

• Small, but valuable part of users

• Feedback on user’s experience

• Relevant content will give detailed reactions

• Ask for feedback andusers will react

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Thank you for your time and attention!

orsolya@zoomsphere.com+36 70 318 44 35