Post on 29-Dec-2015
ACSESS Annual Conference | Toronto | May 9, 2008
Facebook: The Top 10 Ways to Enhance or Kill Your Brand on Campus
Steven Rothberg, President and Founder
(800) 835-4989 x704Steven@CollegeRecruiter.com
Overview
•Why should we care?•MySpace•Facebook•Top ways to kill your brand•Top ways to enhance your
brand
Top U.S. Internet Sites9. Craigslist10. Windows
Live11. Amazon12. AOL13. Blogger14. Go15. CNN43.
Careerbuilder44. Monster
1. Yahoo!2. Google3. MySpace (106
million visitors)4. MSN5. eBay6. YouTube7. Facebook (69 million
visitors)8. Wikipedia
Source: Comscore
Top Ways to Kill Your Brand
•Have no voice•Background check•Create it then forget it•Brochure-ware•Don’t come with cookies
Top Ways to Enhance Your Brand
•Create an active presence•Include, don’t exclude•Network•Apps•Be a resource, not a recruiter