2015 Annual Meeting

September 10 – 11, 2015

San Mateo, California

ANNUAL MEETING

2015 Annual Meeting

An Ongoing Process of Improvement:

Using Analytics to Make Smarter Business

Decisions and Prescribe Effective Engagement

Marilyn Cox

2015 Annual Meeting

Marilyn Cox

@MarilynECox

• Marilyn.e.cox@oracle.com

• If I couldn’t be a Modern Marketer, I would be a professional wrestler with the WWE

2015 Annual Meeting

Tweetable Takeaway #1

Identify digital

channels that extend

your reach and identify

influencers.

Multichannel marketing

= visibility opportunity

2015 Annual Meeting

Tweetable Takeaway #2

Leverage tweetchats to

engage your audience

and grow social

presence.

Plan upfront for issues

that might conflict with

regulations

2015 Annual Meeting

Tweetable Takeaway #3

Incorporate other

digital channels into

your social media

initiatives.

If it works, run with it.

2015 Annual Meeting

Tweetable Takeaway #4

Social success it not

always about the

numbers.

Identify ways to drive

content contribution.

2015 Annual Meeting

Tweetable Takeaway #5

Consider ad buys to

build, engage, and

convert organically.

Channels beyond your

firewall are an

opportunity.

2015 Annual Meeting

Tweetable Takeaway #6

Analyze event

engagement to reduce

unnecessary events,

increase attendance to

premiere events, and

reduce spend.

2015 Annual Meeting

Tweetable Takeaway #7

Identify channels not tied to marketing or sales programs.

Include these channels to better engage and gain insight into

behaviors

2015 Annual Meeting

Tweetable Takeaway #8

Technology facilitates but content engages. Become an

information concierge and engage with helpful content .

2015 Annual Meeting

Tweetable Takeaway #9

Consider a payer

forum to provide

content important to

payers like

comparative

effectiveness and

budget impact models

2015 Annual Meeting

Tweetable Takeaway #10

Develop, document, automate governance for Privacy and

Global eMail Policy, Data and Reporting Standards & Digital

Brand Guidelines

2015 Annual Meeting

Tweetable Takeaway #12

Use the analytics captured from these communications to

justify the additional efforts and budget required to grow

relationships

2015 Annual Meeting

Tweetable Takeaway #13

Develop strong

content, unify digital

channels, and focus on

data forensics to grow

revenue, extend reach,

and empower sales

2015 Annual Meeting

2015 Annual Meeting