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Transforming Innovation & Digital Engagement with Drupal

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COLLABORATION  

The ‘Ends’ in the Public Sector!

   COLLABORATION  

TRANSPARENCY  PARTICIPATION  

INNOVATION  

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Collaboration!

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Collaboration!alert.mta.info  

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Collaboration!Goto.sbs.ox.ac.uk  

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The ‘Ends’ in the Public Sector!

   COLLABORATION  

TRANSPARENCY  PARTICIPATION  

INNOVATION  

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itdashboard.gov  Transparency!

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itdashboard.gov  Transparency!

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itdashboard.gov  Transparency!

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The ‘Ends’ in the Public Sector!

PARTICIPATION  

INNOVATION  

   COLLABORATION  

TRANSPARENCY  

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data.gov.uk  Innovation!

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data.gov.uk  Idea9on  

Apps  

Open  Data  

Innovation!

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Westminster.gov.uk  Innovation!

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The ‘Ends’ in the Public Sector!

PARTICIPATION  

   COLLABORATION  

TRANSPARENCY  

INNOVATION  

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h?ps://pe99ons.whitehouse.gov/  Participation!

18 SOURCE:  h?p://wwwh?p://www.whitehouse.gov/infographics/pe99ons-­‐update-­‐0812.  

Participation!h?ps://pe99ons.whitehouse.gov/  

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Participation!energy.gov  

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Participation!energy.gov  

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The ‘Ends’ in the Public Sector!

   COLLABORATION  

TRANSPARENCY  

INNOVATION  

PARTICIPATION  

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Transforming Global Government!

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Transforming UK Public Sector!Central  government  •  h?p://data.gov.uk/  •  h?p://highspeedrail.dN.gov.uk/  •  h?p://www.hs2.org.uk/  •  h?p://www.spso.org.uk/  •  h?p://skillsdevelopmentscotland.co.uk/  

Local  councils  •  h?p://www.brighton-­‐hove.gov.uk/  •  h?p://www.bristol.gov.uk/  •  h?p://www.eastcambs.gov.uk/  •  h?p://www.lambeth.coop/  •  h?p://www.london.gov.uk/  •  h?p://www.newcastle.gov.uk  •  h?p://www.staffsmoorlands.gov.uk  •  h?p://www.wirral.gov.uk/  

Agencies  and  regulatory  bodies  •  h?p://dataportal.orr.gov.uk/  •  h?p://www.ofsted.gov.uk/  •  h?p://www.transportscotland.gov.uk/  •  h?ps://www.ruralgateway.org.uk/  

 Other  public  sector  •  h?p://www.bri9shcouncil.org    •  h?p://www.designcouncil.org.uk    •  h?p://educa9on.niassembly.gov.uk  •  h?p://www.historyofparliamentonline.org    

 

 NaConal  Health  Service  •  h?p://www.cqc.org.uk  •  h?p://www.eyetoeyewales.co.uk  •  h?p://www.heatherwoodandwexham.nhs.uk/  •  h?p://www.myhealth.london.nhs.uk/  •  h?p://www.midstaffspublicinquiry.com/  

 

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Why is it hard?!

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Flexibility And Speed Drive !Digital Experience Systems!

Source: Forrester Market Overview: Digital Experience Service Providers, February 2013

Core Business Systems

•  Slow, deliberate change!•  Little experimentation!•  Emphasize transaction!•  Risk-averse!

Core Business Systems

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Flexibility And Speed Drive !Digital Experience Systems!

Source: Forrester Market Overview: Digital Experience Service Providers, February 2013

Digital Experience Systems

Core Business Systems

•  Fast, frequent changes!•  Lots of experimentation!•  Emphasize content!•  Risk-tolerant!

•  Slow, deliberate change!•  Little experimentation!•  Emphasize transaction!•  Risk-averse!

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How do you make this happen?!

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How Do You Make This Happen?!

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Content   Community  

Conversion  

Evangelize"Retain"Convert"Measure"Engage"Attract"

Great Digital Experiences Create Value Through A Digital Engagement Process!

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Digital Lifecycle Management!

•  Integration with code repos • Drag and drop or deploy via

command line

•  Elastic resources

• Dedicated machines

• The best Drupal support and cloud operations team

• Remote Administration

Develop

Test Deploy

Scale

Maintain Plan

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The Barriers!

Develop

Test Deploy

Scale

Maintain Plan Training  needs  

IT  skills  &  resource  

Admin/marke9ng  resource  

Crea9ng  &  Managing  content  

Design  

Understanding  ci9zens  

Maintenance  &  Patching  

Security  

Hos9ng  &  Reliability  

Budget  

Understanding  best  prac9ces  

Ongoing  Support  

Changing  embedded  processes  

Exis9ng  SoNware/Hardware  

Staff  resistance  

Difficulty  jus9fying  ROI  

Privacy  concerns  

Lack  of  community  interest  

Integra9on  

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Digital Lifecycle Management!

•  Integration with code repos • Drag and drop or deploy via

command line

•  Elastic resources

• Dedicated machines

• The best Drupal support and cloud operations team

• Remote Administration

Develop

Test Deploy

Scale

Maintain Plan

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GDS Design Principles!1.  Start  with  needs  

2.  Do  less  

3.  Design  with  data  

4.  Do  the  hard  work  to  make  it  simple  

5.  Iterate.  Then  iterate  again  

6.  Build  for  inclusion  

7.  Understand  context  

8.  Build  digital  services,  not  websites  

9.  Be  consistent,  not  uniform  

10.  Make  things  open:  it  makes  things  be?er  

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What does this make possible?!

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Creating an Immersive Experience!

Location!

Time!

Gender!

Topic!

???!

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Optimising for Goals!

What if…!you could automagically optimise content, layout & journey for goal !

Subscribe!

Comment!

Click Through!

Apply Online!

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The Means Must Match The End…!

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•  Founder and CTO Dries Buytaert

•  400+ employees in US, Europe & Australia

•  Acquia Software, Support & Cloud

•  26 billion+ requests/month on Acquia Cloud

•  775+ Partners

Acquia – Dream it. Drupal it.

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Build something extraordinary…"

…with Drupal!"

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twi?er:  @jbpshaw  E-­‐mail:  jim@acquia.com