ACQUA DI GIOThe Speechless Commercial

Presentation by: Kelsey O’Flaherty

ACQUA DI GIO

• Employs clever sounds and color scheme

• Invokes sexuality

• Conveys generalities, not specifics

HOW DOES THIS WORK?

Blue improves creative thinking by 100%

COLOR SCHEME

Creative Thinking

Blue envi-ronmentControl en-vironment

• Ocean, “Primordial” sounds–Relaxation–Creativity

• Drum beat–Heightens sensations

SOUNDS

SEXUALITY…

CONVEYED PERCEPTIONS:

Men who use Acqua Di Gio have:

• Sexuality• Power• Intrigue• Sophistication

POWER…

POWER…

INTRIGUE…

SOPHISTICATION…

RHETORICAL STRATEGIES:

Aristotle’s Triangle PathosEthos

Logos

• Giorgio Armani• Model

• Sexuality• Subconscious

elements

• Self - Invented

RESOURCESVideo clip/screenshots: http://www.youtube.com/watch?v=hQfczUrfO84

Color study:University of British Columbia. "Effect Of Colors…” <http://www.sciencedaily.com/releases/2009/02/090205142143.htm>.

Sound study:Thompson, Jeffrey D., Ph.D., D.C., B.F.A. "Methods for Stimulation of Brainwave Function." <http://www.neuroacoustic.com/methods.html >.