Final Client Project Presentation

Aimee Clark-Boho 72 Boutique

Introduction

Statement of Visual Communication

Problem Photography taken with iPhone.

Plain/non-fashion photography.

Not please with current ad space in Capital Style Magazine.

Photographer does not deliver client needs.

Presentation Solution and Process

Create visually appealing images.

Bring in future customers.

Reflect unique clothing.

Deliver needs and detail the client wants.

Cont. –what the client wants from me

Photograph 6 different outfits every week to go up on the company’s Facebook page.

Photograph 1 outfit for Capital Style magazine.

Create ad space and design layout for Capital Style magazine.

Photography 1 outfit for Soccer Tournament sponsor ad.

Create ad space layout for soccer sponsorship advertisement

Cont. - process

Set up of the photographs.

Determine client’s dislikes of the old.

Determine client’s needs from the new.

Results of the Solution

Images were effective towards customers.

Great reaction from the client.

More awareness directed towards the boutique.

Cont.

Soccer ad space is effective

Capital Style is still in production

Lessons Learned - Conclusion

Experience working with the client

Career in fashion photography

More hands on than previous experiences

Client wants vs. my ideas

Having a cooperative model

Great experience/overall successful