Creativity and Design

Day 5 Concept EvaluationDr. Ricardo Sosa

http://www.aci-institute.com/index.php/web/master_program/ProgStructure/5/104

Creativity and Design

The objective of this course is to introduce students to the basics of product design, including issues relating to product form and function, as well as aesthetics and experience. Students will learn how to integrate creative ideas into product designs that would appeal to consumers. Cutting edge and relevant issues in product designs will be discussed. Special emphasis will also be placed on examining product designs in an Asian cultural context.

http://99u.com/articles/6167/battling-the-half-life-of-idea-execution

Creativity should be less about creating new ideas, and more about focusing on a few

• “I think my love of idea generation has become an escape hatch for when I start to second guess myself in the midst of long-term execution. When things aren’t going as well as planned with a venture, new ideas appear more attractive. And so I quickly jump to something new”

Would you prefer…?

a) A team that generates 30 ideas with 5 of them being greatb) A team that generates 10 ideas with 2 of them being great

http://www.mech.utah.edu/senior_design/07/uploads/Main/Lect12-ConceptSelection.pdf

... and hundreds more

2005

http://news.bbc.co.uk/2/hi/technology/4292854.stm

2005

http://wiki.laptop.org/go/Pictures

http://wiki.laptop.org/go/Pictures

http://wiki.laptop.org/go/Pictures

http://news.cnet.com/2300-11386_3-10012657-7.html

2006

http://wiki.laptop.org/go/Pictureshttp://www.flickr.com/photos/pete/sets/72057594143224765/with/152123539/

http://wiki.laptop.org/go/Pictures

http://www.fuseproject.com/pdf/OLPC%20Case%20Study.pdf

2007

http://www.flickr.com/photos/knightfoundation/6771617469/http://www.flickr.com/photos/olpc/page74/

http://www.flickr.com/photos/pieter-bidia/2925665693/

http://www.fuseproject.com/category-1-product-652008

“Plus-ing” at Pixar

http://www.edutopia.org/randy-nelson-school-to-career-video?page=1

“It then took me 5,127 prototypes to develop the final machine, each failed prototype informing the next one. There is always room for improvement and we have been iteratively improving the machine ever

since.”

“I'd seen an industrial sawmill, which uses something called a cyclonic separator to remove dust from the air. I thought the same principle of

separation might work on a vacuum cleaner. I rigged up a quick prototype, and it did.

I became obsessed. It took five years of doing nothing but making and testing prototypes. My

wife supported us by teaching art. She was wonderful. But most other people thought I

was mad.”

http://www.inc.com/magazine/201203/burt-helm/how-i-did-it-james-dyson.html

Pugh Matrix

https://wiki.ece.cmu.edu/ddl/index.php/Ice_cream_maker_redesign

http://www.gaudisite.nl/SESGwhitePaperNovember2009.pdf

http://www.mech.utah.edu/senior_design/07/uploads/Main/Lect12-ConceptSelection.pdf

http://99u.com/articles/7224/why-fighting-for-our-ideas-makes-them-better

http://www.google.com/googlebooks/chrome/index.html

http://www.slideshare.net/frogdesign/making-clients-part-of-the-design-process

Please say “no”

Creative people appreciate clear feedbackInsincere support is poison

A modular new-generation global platform for future vehicles in the C & D segments (half of PSA Peugeot Citroën

production). A single platform for a range of body styles: hatchback and saloon, coupé, cabriolet, estate, MPV and SUV

http://www.psa-peugeot-citroen.com/en/inside-our-industrial-environment/innovation-and-rd/emp2-the-new-efficient-modular-platform-by-psa-peugeot-citroen-article

http://www.psa-peugeot-citroen.com/en/inside-our-industrial-environment/innovation-and-rd/emp2-the-new-efficient-modular-platform-by-psa-peugeot-citroen-article

http://www.psa-peugeot-citroen.com/en/inside-our-industrial-environment/innovation-and-rd/emp2-the-new-efficient-modular-platform-by-psa-peugeot-citroen-article

Steven Johnson: Where Good Ideas Come From

http://www.ted.com/talks/steven_johnson_where_good_ideas_come_from.html

Break

http://99u.com/articles/7216/the-rules-of-randomness-how-you-can-stand-apart

http://storyofstuff.org/movies/the-story-of-solutions/

http://storyofstuff.org/movies/the-story-of-solutions/

“The real potential for reducing overall resource use and pollution comes from reducing what we use (make stuff last longer, borrow stuff instead of buying it, turn

to community rather than stuff for meaning and entertainment, etc.) and re-using (repair, upcycle,

share, buy used, donate rather than dispose of stuff)”

Hybrid cars and fuel efficient engines are incremental

improvements

Car sharing, personal vehicles and massive public transport are game-changing solutions

The best solutions…

Are difficult and take timeAre original rather than novel

Respond to new problemsChallenge the status-quo

Address causes, not symptomsApply technology appropriately

Reveal new ways of thinking about problemsConsider a wide variety of stakeholders

Are persuasively communicated

http://www.slideshare.net/piyush1702/sparking-innovation-through-empathic-design

http://www.slideshare.net/piyush1702/sparking-innovation-through-empathic-design

http://www.deanamcdonagh.com/drd.pdf

Break

Concept Variation

http://www.andrewmoisey.com/guernica2.html

http://www.andrewmoisey.com/guernica2.html

http://www.fastcompany.com/pivot

Pivothttp://www.fastcompany.com/1836238/how-eric-ries-coined-pivot-and-what-your-business-can-learn-it

Models and PrototypesAim is to build physical representations to learn from initial ideas and make increasingly concrete and detailed decisions

http://www.computerhistory.org/revolution/input-output/14/350

Pei, E., Campbell, R.I., and Evans, M.A., “A taxonomic classification of visual design representations used by industrial designers and engineering designers”. Accepted for publication in The Design Journal 14.1, Spring 2011.

Pei, E., Campbell, R.I., and Evans, M.A., “A taxonomic classification of visual design representations used by industrial designers and engineering designers”. Accepted for publication in The Design Journal 14.1, Spring 2011.

Pei, E., Campbell, R.I., and Evans, M.A., “A taxonomic classification of visual design representations used by industrial designers and engineering designers”. Accepted for publication in The Design Journal 14.1, Spring 2011.

Pei, E., Campbell, R.I., and Evans, M.A., “A taxonomic classification of visual design representations used by industrial designers and engineering designers”. Accepted for publication in The Design Journal 14.1, Spring 2011.

Why prototype? • Reduce uncertainty

• Make assumptions explicit• Learn a specific feature or property

• Evaluate alternatives• Gather feedback and data

• Communicate a key decision

• Explore a range of values across variables• Safety and ergonomics

• Test manufacturing and assemblies

http://martini.mitplw.com/blog/?p=954

http://www.studiotilt.com/blog/2011/02/03/the-hub-kings-cross-co-design-workshop/http://paipr.wordpress.com/projects/rapid-low-fi-prototyping/

http://www.robives.com/blog/swinging_legs_experiment

Low-Fidelity Prototyping (Quick and Dirty):Immediate and sketchy physical representations using paper, cardboard and any available parts

Interactive Toy: 3 day tutorialhttp://www.youtube.com/watch?v=mt4V5kojU8E

Keurig individual serving coffee brewer

100 dpi

100 dpi

http://www.keurig.com/

http://www.keurig.com/compare-keurig-brewers

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Tea brewer

liquidcontainment

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electrical conversion

thermal energyfilter, teacontainment

ice/teacontainment

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thermal energy

tea thermal energy

ice teathermalenergy

18 in.

9 in.

Twitter: @sarvidefer

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Fernando Prieto, Ricardo Sosa. “TetraBus”: Children Museum on Wheels. Client: Tetra Pak Mexico (1996-1997)

Fernando Prieto, Ricardo Sosa. “TetraBus”: Children Museum on Wheels. Client: Tetra Pak Mexico (1996-1997)

Fernando Prieto, Ricardo Sosa. “TetraBus”: Children Museum on Wheels. Client: Tetra Pak Mexico (1996-1997)

Fernando Prieto, Ricardo Sosa. “TetraBus”: Children Museum on Wheels. Client: Tetra Pak Mexico (1996-1997)

Fernando Prieto, Ricardo Sosa. “TetraBus”: Children Museum on Wheels. Client: Tetra Pak Mexico (1996-1997)

Fernando Prieto, Ricardo Sosa. “TetraBus”: Children Museum on Wheels. Client: Tetra Pak Mexico (1996-1997)

Fernando Prieto, Ricardo Sosa. “TetraBus”: Children Museum on Wheels. Client: Tetra Pak Mexico (1996-1997)

Key Q’s Functionality being tested?Scales, assemblies and materials?

Structural behaviour and costs?

Physical or virtual prototype?Decisions to build model/prototype:

materials, processes, time, modifications…

Single plan or replan?Parallel or serial prototypes?

Simultaneous or iterative?

ImportantGood investment: plan resources & time

Make your goals and questions explicit

Learn from your models and prototypes: test, measure, modify them

Document, record and analyse evidence

“Fail Early, Fail Fast and Fail Often”

http://www.lunar.com/failure-is-always-an-option/http://www.fastcodesign.com/1663968/wanna-create-a-great-product-fail-early-fail-fast-fail-often

Sketching vs. Prototyping

http://99u.com/articles/5937/on-prototyping-the-simplest-solution-never-comes-first

http://www.youtube.com/watch?v=hp8Q0ZQLyBAhttp://www.youtube.com/watch?v=Nw4fFdgZYOY

https://wiki.cc.gatech.edu/designcomp/images/d/d7/Leonardo-New-Makers.pdf

http://techcrunch.com/2012/10/09/wireds-chris-anderson-todays-maker-movement-is-the-new-industrial-revolution-tctv/

Youn-Kyung Lim, Erik Stolterman, and Josh Tenenberg. 2008. The anatomy of prototypes: Prototypes as filters, prototypes as manifestations of design ideas. ACM Trans. Comput.-Hum. Interact. 15, 2, Article 7 (July 2008), 27 pages.

http://www.boardofinnovation.com/business-prototyping/

http://www.youtube.com/watch?v=TqIcEE_sRBk

FAILURE [aka LEARNING BY DOING]

Avoid myths

http://www.wall321.com/

The Ten Year ‘Miracle’ of the poster child for design and innovationNASDAQ AAPL: Jobs returned to Apple in 1997.

iMac was introduced in 1998, iPod in 2001, iPhone in 2007

Study successful cases

“a bestselling book on creativity for

people who do not like books on

creativity”

Read about it (critically)

‘Nudge’

http://nudges.org

Creativity and Design

The objective of this course is to introduce students to the basics of product design, including issues relating to product form and function, as well as aesthetics and experience. Students will learn how to integrate creative ideas into product designs that would appeal to consumers. Cutting edge and relevant issues in product designs will be discussed. Special emphasis will also be placed on examining product designs in an Asian cultural context.

“Whirlpool Corporation's Global Consumer Design Studios are based in four locations - North America, Mexico, Europe and Asia - reflecting strong

connections with the Company’s global vision “Every Home, Everywhere” and its truly global approach to design”

“No longer is a product designed, produced and sold in a single country or even a single region”

http://www.deloitte.com/assets/Dcom-BruneiDarussalam/Local%20Assets/Documents/The-Future-Manufacturing.pdfhttp://www.bus.umich.edu/NewsRoom/ArticleDisplay.asp?news_id=25260

“The 787 has faced a lot of problems [that] can be traced to the difficulties of managing a globally outsourced supply chain”

http://www.adobe.com/fr/enterprise/plm_popup.html

"PLM or Product Life cycle Management is a process or system to manage the data and design process associated with the life of a product from its conception and envisioning through its manufacture, to its retirement and disposal. PLM manages data, people, business processes, manufacturing

processes, and anything else pertaining to a product” Aras

http://www.3ds.com/fileadmin/PRODUCTS/CATIA/OFFERS/CATIA-PLM-EXPRESS/PDF/CATIA-PLM-EXPRESS.pdf

http://www.youtube.com/watch?v=3Ir3gbpwHdQ

Lean Design

http://www.slideshare.net/lightingbeetle

http://www.slideshare.net/lightingbeetle

http://www.slideshare.net/lightingbeetle

Rapid Manufacturing

David F. Flanders: Why I have a 3D printer

http://blog.ted.com/2013/02/07/7-talks-on-the-wonder-of-3d-printing/

http://www.deloitte.com/assets/Dcom-BruneiDarussalam/Local%20Assets/Documents/The-Future-Manufacturing.pdf

http://www.ponoko.com/about/the-big-idea

http://www.ponoko.com/about/the-big-idea

Sustainability

http://www.storyofstuff.org/

http://www.solidworks.com/sustainability/products/calculator/index.htm

http://www.trophec.com/

http://www.trophec.com/

Open Innovation

Massimo Banzi: How Arduino is open-sourcing imagination

http://www.ted.com/talks/massimo_banzi_how_arduino_is_open_sourcing_imagination.html

http://www.ifixit.com/Manifesto

http://cdn.makezine.com/make/MAKERS_RIGHTS.pdf

Dale Dougherty: We are makers

http://www.ted.com/talks/dale_dougherty_we_are_makers.html

Co-Design

http://maketools.com/

http://www.slideshare.net/masscustom/frank-piller-open-innovation-customer-cocreation

http://www.slideshare.net/frogdesign/making-clients-part-of-the-design-process

http://www.slideshare.net/frogdesign/making-clients-part-of-the-design-process

http://www.slideshare.net/frogdesign/making-clients-part-of-the-design-process

Frugal Innovations (BoP)

http://www.d-rev.org/

Universal Design

http://www.ncsu.edu/project/design-projects/udi/

Crowdsourcing

http://www.quirky.com/learn

http://www.kickstarter.com/hello?ref=nav

http://www.etsy.com/uk/community?ref=so_com

Bio-inspired Design

http://www.asknature.org/

http://biomimicry.net/about/biomimicry/biomimicry-designlens/

http://biomimicry.net/about/biomimicry/biomimicry-designlens/

http://biomimicry.net/about/biomimicry/biomimicry-designlens/

Affective Design, Emotion

http://www.oszillab.net/research.phphttp://www.designandemotion.org/

http://www.cogsci.nl/stimulus-setshttp://staff.science.uva.nl/~aloi/

http://www.io.tudelft.nl/?id=24013&L=1

Trends

http://www.moreinspiration.com/tour

sprinwisspringwise.com

http://trendwatching.com

Asia

http://www.slideshare.net/frogdesign/china-creators-and-consumers-of-the-future

http://www.slideshare.net/frogdesign/china-creators-and-consumers-of-the-future

Design Computing

http://www.grasshopper3d.com

http://antonioturiello.blogspot.sg

http://www.bluentcad.com/services/revit-bim-services.html

http://www.processing.org/http://littlebits.cc/about

Design Education

http://www.deloitte.com/assets/Dcom-BruneiDarussalam/Local%20Assets/Documents/The-Future-Manufacturing.pdf

http://www.sutd.edu.sg/mission_values.aspx

http://www.designedasia.com/callforpapers.php

Design Research

http://www.sutd.edu.sg/idc.aspx

Management of Creative Teams

Tom Wujec: Build a tower, build a team

https://www.ted.com/talks/tom_wujec_build_a_tower.html

by Teresa M. Amabile and Mukti Khaire

Howard Gardner: Creativity and Leadership

http://www.youtube.com/watch?v=1rtZYvLDPkQ

Session 5 Reflection Activity• What did you learn?

• New knowledge or tools• Things that you didn’t know that you didn’t know• Three most “sticky” ideas• One to three key questions• Actions that you can follow up

Final reflections

the action or process of making land, water, air, etc., dirty and not safe or suitable to use

http://www.flickr.com/photos/27972601@N04/4001111225/in/photolist-76yJYi-7fedU4-8RQ5s2-8Jtrbu-bDqZkN-8Mjbpv-ejE9s8-9UT1GJ-hv9PRh-dzT72S-9SN1Bo-aZZWsV-bFcat7-bU6UTT-bFcaCh-gGdXtf-8MtKoM-bU6V4p-bU6UPp-bFcaou-8MtKFz-bFcaw1-bvP5bC-bi4pox-bFcam5-c3n9xo-bAGbDp-7UTGmp-fqdsXE-fqdEX7-8iWjUV-8iGvZH-8iKKK5-8iGwMr-841JEe-fpYof8-94rjXs-9z6zLi-aBMmGD-gxcTGo-g8WxJ7-g6EiDB-bi4omP-9BjKTD-8iKFJQ-bEVzau-bU6UVR-9BjL6c-fpYrQi-fpYhCV-djdTZQ

http://www.flickr.com/photos/53139634@N00/537823276/in/photolist-Pwu87-PwubW-X569S-217jto-22TxWf-23K7vC-2yv95Q-2S4CYx-34KUkn-34Vhdw-36AevE-37LW5V-3841ZU-388wJr-38BsmL-3bDVYt-3duPax-3hySX3-3p2JUe-3JDbWM-3Putvo-3TnzjT-47PnRk-4gNcBE-4k8gUR-4kr4Fj-4kzzjz-4mmhzH-4pZDCW-4v6hdp-4vyG5u-4wUnTf-4BqJCo-4KaG5E-4NHRaz-4Q1Hr5-4SfLVu-4VLNZi-4Wkiuw-4X46Ka-4XmaM1-4XmcQ7-4Xz3xq-4XMVQw-4ZScua-53qMTL-53QGU2-55TSMz-55U9br-55Up6H-55YkTj

http://image.made-in-china.com/2f0j00bvETPMHGaOoI/Disposable-Box-SL-B001-.jpg

“Good Design”

http://www.acquris.se/images/kalashnikov_ak-47_3.jpg

“Good Design”

www.designother90.org/www.projecthdesign.org http://d-lab.mit.edu/www.designagainstcrime.com/

www.designtoimprovelife.dk/

http://www.openideo.com

Reference

What if money didn't matter ? - Alan Watts

http://www.youtube.com/watch?v=3MxRIn-C4zU