Designing behavior change interventions through

gaming: a frameworka framework

v@playfulpandas.orgValentina Rao

partially developed within GATE project/Utrecht University 2009-2012

“persuasive games” for some means: for some means:

Procedural rhetoric

“Procedurality is the computer’s ability to model situations and ideas through the use of computational process. It is a type of representation that differs from other, more familiar forms, such as speech, writing, or

images.”

Ian Bogost

for others instead “persuasive games”

means:means:

gamification, serious games, systemsthat facilitate actions and behaviors

Psychology of persuasion/persuasive technology

Two cultures:

Two modes of communication:

1) Media communication

Representation

2) Dialogue

Human Computer Interaction

Elaboration Likelihood Model

Central Route

Peripheral Route

Two Routes to persuasion

Who is this distinction relevant to?

Game researchersGame designers

Stakeholders

Persuasion designers Researchers psychology of persuasion

Thank you for listening!Questions?

For all inquiries,, write to v@playfulpandas.org Twitter:@Playfulpanda1