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Animatedadvertisements

AspartoftheearlyGEICODirectadsandthe"DumbThings"campaign,those15-secondlongcommercialswereanimatedbyBillPlympton.Itfeaturesacuriouslittlemanwalkinguptoanobjectandheendsupgettinghurtafterbeingcuriousabouttheobject;forexample,heencountersacannon,pressesabutton,andaballfiresoutofthecannonandstickstohisface.Theoriginalsayingwas"Youcouldstillsavemoneyoncarinsurance.Evenifyoumadeafewmistakes.";thecurrentsayingwas"Wealldodumbthings.Payingtoomuchforcarinsurancedoesn'thavetobeoneofthem."[edit]Individualadvertisements

GEICOhaspresentedanumberofmemorableoneshotads.Amongsttheseare:Aduck(similartotheAflacduck)says,"AmIon?(clearsthroat)GEICOcouldsaveyouhundredsofmoneyoncarinsurance.Result..."(Theduckthenremoveshisbeak,revealingasmallerone.Hecontinues,inahigh-pitchedvoice)"...Smallerbill."Aman,whoseinsurancecompanydidn'tofferaloanervehicle,lefthishousewhilstcoveredinmagnetsand"bummedaride"byattachinghimselftoapassingcar.Aman'sdogwearsafireproximitysuitashedeliversacompetinginsurancecompany'sbillbecauseitis"toohottohandle".Asanexampleofothercompanies'poorcustomerservice,amaninadinertellsawaitresshedidn'tordermayoonhissandwich,atwhichpointshescrapesito

ffontothesideofthetable.ToshowcaseGEICO's24-hourcustomerservice,GEICOemployeesareshownwearingbeerhelmetswithcupsofcoffeeattachedtotheminsteadofbeer,followedbyacomparisonshotofaregularinsurancecompany'ssmallcoffeemugandGEICO'sbigcoffeemug.Apoliceunittracksthesourceofanapparentearthquake,onlytofindanobesemanjoyouslyjumpingupanddownoverthemoneythatGEICOsavedhim.AmanemploysateamofbloodhoundstofindhisAcmeInsuranceagentafterhoursbutfindsonlyaterrifiedjanitorinthebuilding.Amanlooksathismostrecentautoinsurancebillwithhisdogathisside;thedog,findingouthisownerspentwaytoomuchmoneyrollsonthefloorlaughing.Amanplacesalong-distancecollectphonecallthroughanoperator,claimingto

benamedBobWehaddababyitsaboytogethismessageacrosswithouthavingthecall'srecipientbilled.ThiscommercialranforafewweekswiththenamejokeandthepitchforGEICO,followedbyapartingshotofthemanonthetelephonefurtherexploitinghisnametrick,saying"LastnameisWehadababyitsaboyandweighs8pounds3ouncesandisdoingfine".Thecommercialwaslaterre-editedtoremovetheendingjokeandadd"Don'tcheatthetelephonecompany,savemoneythelegalwaywithGEICO"initsplace.Asquirrelcausesacartoswerveandcrashoff-screen.Havingsurvived,thesquirrelperformsacelebratoryseriesoffistbumpsandhighfiveswithanothersquirrel.Thecameratiltsuptoanightskytoshowaconstellationofacar,thewindshieldofwhichishitbyashootingstar.Onhiswaytoparticipateinspokespersonauditions,thegeckorunsintotheTac

oBellchihuahuawhichsays"Ohgreat,atalkinggecko."WhileanACMEworkerisatherdesk,amanisseengoingbackandforthbeforefallingthroughatrapdoor.[edit]TheGEICOGecko

Thecompany'sadssometimesfocusonitsreptilianmascot,TheGecko,ananthropomorphicDayGeckocreatedbyTheMartinAgencyandmostrecentlyaCGIcreaturegeneratedbyFramestoreCFC.Thegeckofirstappearedin1999duringtheScreenActorsGuildstrikethatpreventedtheuseofliveactors.[3]TheoriginalcommercialfeaturestheGecko,voicedbycomedianKelseyGrammer,pleadingforpeopl

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etostopcallinghiminerrorasheisageckonottobeconfusedwithGEICO.Later"wrongnumber"adsusedDaveKellyasthevoiceofthegecko.InthesubsequentcommercialswithJakeWood,[4](whichportrayhimasarepresentativeofthecompany),thegeckospeakswithaCockneyaccent,becauseitwouldbeunexpected,accordingtoMartinAgency'sSteveBassett.Incurrentcommercialsthegecko'saccentismoreworking-class,perhapsinanefforttofurther"humanize"him.[5]"Ascomputeranimationgotbetterandaswegottoknowthecharacterbetter,wedidafewthings,"saysSteveBassett,creativedirectoratTheMartinAgency."Wewantedtomakehimalittlemoreguy-next-door.Andhelooksalotmorerealthanhe'slookedbefore."[3][edit]Parodies

Anothercommonthemeismisdirection,inwhichthecommercialappearstobeaboutanunrelatedproduct(or,infact,maynotevenbeacommercial),suddenlychangingtobecomeaplugforGEICO.ThecommercialsuseavarietyoffictionalcharacterssuchasSpeedRacer,Mrs.Butterworth,JedClampett,andBillDutchessaswellasrealpeoplesuchasTonyLittle,LittleRichard,JoanRivers,PeterFrampton,DonLaFontaine,andJamesLiptonspoofingthemselves.OthercommercialsrelatetoahairlossdoctorwhohassavedbyswitchingtoGEICO,anatureshowaboutafish,andasoapoperaofacouplewhoarebreakingup.AnothersetofGEICOadsinvolvedafictionalrealityshowcalled"TinyHouse"inwhichcontestantswereforcedtoliveinahalf-scalehouse.Anadditionalcommercialthemeisthepromotionoffictionalproducts.In2006parodyadsfeaturedsuchproductsaslongdistancephoneservice,tomatosoda,fa

st-food,arealityTVshow,dolls,andevenpokingfunattheOldNavycommercials-inallcases,theparodyportionoftheadendswith"butitwon'tsaveyouanymoneyoncarinsurance."AftertheGEICOsloganisheard,thecommercialsendwith"Whyhaven'tyoucalledGEICO?"TheparodypitchcrossedovertotheCavemancampaign(seebelow)inarecent10-secondspotthatappearstobeatalkingheadsnewsinterview,butfeaturesthepopularcaveman.[edit]"I'vegotgoodnews"Inanotheradcampaign,acharacterwouldbebreakingbadnewstoanother(suchasabaseballmanagerreplacingastrugglingpitcherwithareliever),butthenoffershelpfully,"I'vegotgoodnews!",andthenexplains,"IjustsavedabunchofmoneyonmycarinsurancebyswitchingtoGEICO!".Thatnews,ofcourse,isofnoimmediateuseatalltotheothercharacter(s).Someoftheadswereparo

diesand/orfeaturedcelebritiesincluding,forexample,Esteban.Theexchangebecameparodiedforatimewhiletheadswerepopular.Oneofthemostwatched"I'vegotgoodnews"spotswasasoapoperaparodyfeaturingtelevisionactorSebastianSiegel.[edit]BlandsalesmanInanotherseriesofads,aGEICOpitchmanisplayedbyactorJerryLambertinanextremelyblandandunderstatedway,parodyingthestereotypeofaninsuranceman,suchasreadingtosomebored-lookingkids,fromabookoffairytalesaboutinsurance.Inonesegment,hereadsasupposede-mailfromaviewersayingitwouldbe"dabomb",i.e.somethinggood,iftheGeckowoulddoadancecalled"TheRobot".CuttotheGeckodoingthatdancesmoothlyandgracefully(tothetuneofanot-for-public-salemelodycalled"SweetWorld"byagroupcalledOmegaMen,[6]whichwasusedinthearcadevideogameIntheGroove2)andthenbackto

theinsurancesalesmanattemptingtodothesamedance,seeminglymorestifflythananactualrobotwould.ThenewestcommercialfeaturingtheGEICOgeckodepictstheGeckoreceivingabusinesssuitfromthesalesman,inordertopresentamoreprofessionalappearance,buthedeclines.[edit]Blueprintcommercials

GEICOalsohasseveralonlyblue-and-whiteads,coinedas"blueprintcommercials",thatfocusongettingthepointacrossthatGEICOis"savingpeoplemoneyonmorethanjustcarinsurance"(suchasmotorcycle,RV,boat,etc.),accompaniedbythesong"GimmeWhatIWant"byDCPProductions.

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[edit]Celebrities

TherearealsoGEICOadsthatfeaturestoriesfromGEICOcustomersaboutsituationsinwhichthecompanyassistedthem,butarenarratedbycelebritiessuchasCharo,BurtBacharach,LittleRichard,DonLaFontaine,PeterGraves,andVerneTroyer.OtheradshaveincludedJamesLipton,MichaelWinslow,CharlieDaniels,R.LeeErmey,PeterFrampton,JoanRivers,ThePipsandMrs.Butterworth'stalkingsyrupbottle.Inresponsetotheads,SethGreenandMatthewSenreichwroteasketchusingthecharacterJarJarBinksinaparodyofoneofthecelebrityadsfortheirsecondRobotChickenStarWarsspecial.MADtvalsomadeasketchparodyingtheseadsusingcharactersofElmo(whowasperformedbyFrankCaeti)andCarlosMencia(whowasplayedbyJohnnySanchez).[edit]Cavemen

Mainarticle:GEICOCavemenApopularseriesofwell-receivedadvertisementsusescavemenaspitchmen.AlsodevelopedbytheMartinAgency,theadscenteronNeanderthal-likecavemen,nodifferentfrommodern-dayindividuals(outsideofthesomewhatpre-historicfacialfeatures),encounteringeitheranadorcommercialwiththetagline"GEICO:soeasyacavemancoulddoit,"followedbytheirdisgustwiththesupposedstereotypeofcavemanstupidity.Theadspositaworldwherecavemenarestillaliveandactivemembersofsocietyinthepresentday,behavingandlivingnothingat

alllikethestereotypicalcaveman.Themaincharacterspresentedintheadsareaffluent,educated,andcultured,eatingatfancyrestaurants,goingtoexclusiveparties,andseeingtheirtherapists(portrayedinthecommercialsbytwo-timeOscar-nominatedactressTaliaShire).Thehumorrevolvesaroundtherelativenormalityofthecavemen'spresenceandtheirreactionstothestereotyperepresentedintheads,andtheirattemptsatdefendingthemselvesfromthestereotype.TheadsweresosuccessfulthatthecommercialactorsareappearinginasuccessfulseriesofinteractivewebsiteswrittenandproducedbyGEICO'sin-housecreativeteamatCaveman'sCribandmostrecently,iHeartcavemen.AspinoffTVseries,titledCavemenandstarringnewactors,debutedonABCinOctober2007[7]tooverwhelminglynegativecriticalreaction.Itwascanceledafteronlysixepisodeswereaired.[edit]MyGreatRides

In2007,GEICOalsolaunchedasocialnetworkingsite,MyGreatRides,formotorcycleowners.MyGreatRidesisaplaceforcycleownerstosharestoriesabouttripstheyhavetakenontheirbikes,aswellaspostpicturesoftheirmotorcycles,andcommentonothermembers'storiesandpictures.[edit]GEICORacing

Thenumber7caroftheNASCARNationwideSeriesisdrivenbyMikeWallaceandwassponsoredbyGEICOpriorto2009.[8][9]Commercialsinvolvingtheraceteamareofamemorablydisdainfulyoungboy,playedbyactorEddieHeffernanclaimingtobearelativeofMikeWallaceandbeingabetterdriver.[10]Theboysays,"WhenpeopleseeMikeWallaceandtheGEICOnumber7doingwell,they'llthinkofsavingabunchofmoneyoncarinsurance.Butwhentheyseeme,they'llsay,'T

heregoesLaurenWallace;thegreatestthingtoeverclimbintoaracecar.'"[11]Thecommercialsaresometimespresentedinaninterviewfashion,whereanunseennarratorspeakstotheambitiousgo-kartdriver."WhatdoyouthinkofMikeWallace?"thechildisasked,towhichheresponds,"Whatever,he'souttheresellingcarinsurance,I'mouttheretowin."WhenquestionedonhisrelationtotheNASCARdriver,Laurenshakeshisheadandconcludes,"Ididn'tsayIwouldn'tgofishingwiththeman,allI'msayingisifhecomesnearme,I'llputhiminthewall."Towhichthenarratorquestionshim,"Youdon'traceintheBuschSeries."Laurenreplies"Listen,go-karttrack,grocerystore,thoseremotecontrolle

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dboats;whenitcomestoMikeWallacethestoryendswithmeputtinghiminthewall."NewadsinthislineupincludeLaurenreferringtohimselfasbeing,"100milesawayandreadytostrike,"and"lightninginabottle."ThesuccessofthoseadsresultedinthelaunchofaninteractivewebsitewrittenandproducedbyGEICO'sin-housecreativeteamatGEICOGarage.ThesiteincludescameoappearancesbyLaurenWallaceanddriversMikeWallace,hisdaughterChrissyWallace,SpeedTV'sTommyKendall,PaulTracy,ChristianFittipaldiandMaxPapis.[edit]15MinutesOnline

Reminiscentoftheold"StupidThings"commercials,theseshowvideosofpeopledoingstupidthings,suchasrunninginhallwayswithpillows,doneYouTubestyle.YouTubecelebrityBrandonHardestyalsoappearedinonesuchcommercial,whichincludedaclipfromoneofhisfamousStrangeFacesvideos.[edit]TRS:TheRealScoop

IntroducedinSeptember,2007,thisseriesofadsfeaturesanE!TrueHollywoodStory-typeshowaboutfamedfictionalcharacterssuchasFredFlintstone,JedClampett,andevenaCabbagePatchKidnamedBenWinklerclaimingtohavetheircars(theFlintmobile,Jed's1923Oldsmobiletruck,andaPlymouthReliant,respectively)insuredbyGEICO,featuringinterviewswithmade-upinvestigators(however,theBenWinklerspotdoesnothaveaninterview).ThesecommercialswerevoicedoverbynarratorDavidO'Brien.

[edit]Themoneyyoucouldbesaving

In2008,GEICObeganairingaseriesoftelevisionadsfeaturing"themoneyyoucouldbesaving",intheformoftwopaper-bandedstacksofU.S.billswithapairofGooglyeyesontop.Insomecommercials,someonediscoversthischaractersittingnearby,andinothersitsimplystaresatthecamerawhileavoice-overtalksabouthowitwantsyoutosavemoney.Theseadsincludesaremix[12]byMysto&Pizziofthe1980ssong"Somebody'sWatchingMe".DuringtheHalloween2009season,GEICOtiedinwithHBO'sTrueBloodseriesonbusbenchadsanddressedupKashinfangdentures.[13][edit]Talkinginanimateobjects

In2009,GEICObeganaseriesofcommercialsfeaturingtalkinginanimateobjects

doingdamagetocars.Sofar,theyhaveusedatalkingtreelimbfallingonawindshieldandbreakingit.Thetreelimbmakesfunofthecarrightbeforeasmallerlimbfallsonthehood.Thenextoneisatalkingpotholewithathicksouthernbelleaccentcausingaflattire.Thepotholesomewhatapologizesthensaysshe'llgethercellphoneoutandcallawreckerbeforerealizingthatshedoesn'thaveonebecauseshe'sapothole.[edit]RhetoricalQuestionsCampaign

Whethertomakethe|reason=mandatoryforthe{{cleanup}}templateisbeingdiscussed.Seetherequestforcommenttohelpreachaconsensus.

ThissectionmayrequirecleanuptomeetWikipedia'squalitystandards.(Conside

rusingmorespecificcleanupinstructions.)Pleasehelpimprovethissectionifyoucan.Thetalkpagemaycontainsuggestions.(June2010)Towardtheendof2009,GEICOintroducedanotheradvertisingcampaigninwhichMikeMcGlonewalksintoanemptyroomandqueriestheviewer,"CouldswitchingtoGEICOreallysaveyou15%ormoreoncarinsurance?".Afterthis,hepausesandthenasksarhetoricaland/orobviousquestionwhichisimmediatelyfollowedbyascenecuttothesubjectathand.Suchquestionshaveincluded(innoparticularorder):[edit]Televisionads"IsEd"TooTall"Jonestootall?"(CutstoJonesinadoctor'sofficebeingmea

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suredforhisheight,eventhoughheistootallforthemaximumlengthofthemeasure.)[14]"DoesCharlieDanielsplayameanfiddle?"(CutstoDanielsenergeticallyplayingafiddleinaclassyrestaurantaftertakingitfromaviolinist.Oncehefinishes,hehandsitbackandstates"That'showyoudoit,son".)[15]"DoesElmerFuddhavetroublewiththeletterR?"(CutstoElmerhuntingandsayingheis"huntingwabbits",thedirectorcorrectinghisrhotacismtotheformer'sfrustration,andeventuallyleavingwhilemutteringabouthow"thisdiwectorisstartingtowubmethewongway".)"DidTheWaltonstakewaytoolongtosaygoodnight?"(CutstotheWaltonfamilysaying"goodnight"toeachothernumeroustimes.[16][17])"Doesatenpoundbagofflourmakeareallybigbiscuit?"(Cutstoachildbutteringanenormousbiscuitonthekitchencounterhummingashismomwalksinwithadismayedlookuponherface.)[18]"Didthecavemaninventfire?"(CutstotheGEICOcavemansittinginalivingroomonacouchwithafemalecompanion.Helooksdisdainfullyatthecamera,thenactivatesthefireplacebyremotecontrolbeforescowlingatthecameraoncemore.)[19]"WasAbeLincolnhonest?"(Cutstoanold-styleblackandwhitefilmofMaryToddLincolnasking"Doesthisdressmakemybacksidelookbig?"Afteralengthypauseanddeliberation,Lincolnsheepishlyresponds,saying"Perhapsa...",interruptedasshegetsupandwalksoutperturbed.)"IshavingasnowballfightwithpitchinggreatRandyJohnsonabadidea?"(CutstoJohnsonhelpingamantohisfeet,thelatterwithaholeinthearmofhis

jacket,inasnowystreet.Afterlamentingtheheavilydamagedgaragedoorbehindthem,theyagreetogosleddinginstead.)"Isabirdinthehandworthtwointhebush?"(CutstoanAntiquesRoadshowappraiserexaminingasmallstatueofahumanhandholdingabird.Hetellsthestatue'sownerthatitisindeedworthatleasttwointhebush.)"CanftbolannouncerAndrsCantormakeanysportexciting?"(CutstoCantorloudlyandenergeticallycallingaslow-pacedchessmatch,yellinghistrademark"GOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOL!".)"Doesaformerdrillsergeantmakeaterriblecounselor?"(CutstoR.LeeErmeytalkingtoamanonapsychiatrist'scouch,thenabruptlyyellingathimforcryingandthenthrowsaboxoftissuesathim,callinghimacrybaby.)"Dowoodchuckschuckwood?"(Cutstoajovialpairofwoodchucksthrowingchoppedlogsintoapondandbeingadmonishedbythefarmerwhochoppedthem.)

"Didthelittlepiggycry'weeweewee'allthewayhome?"(CutstoapignamedMaxwellridinginthebackseatofanSUVholdingpinwheels,yelling"weeweewee"outthewindow,beforebeingdroppedoffathishousebyhisfriend'sexasperatedmother.)[20]"Doesittaketwototango?"(Cutstoamanandwomandancingthetangowhileanothermantriestodancewiththem.)"What,doyouliveunderarock?"(Cutstoamanlivingundergroundwhomovesarocksohecanraisehisheadabovegroundtoseeoutside,andthengetsexcitedwhenheseesaGEICObillboardandinviteshisfriendRicktomovehisownrockandtakeapeek.)"Doesthebuckstophere?"(ThecamerazoomsoutasadeerwalksontothesoundstageandstopsnexttoMcGlone,whothenshrugshisshoulders.)"Dodogschasecats?"(CutstoadogandcatengagedinaBullitt-stylecarchas

e.)"Isthepenmightierthanthesword?"(Cutstoaninjamenacinglydemonstratinghisswordsmanshiptohisopponent,whocountermaneuversbyusingapentosignforthedeliveryofhisnewtaser,withwhichhepromptlydefeatstheninja.)[21]"WouldFoghornLeghornmakeareallybadbooknarrator?"(CutstoarecordingstudiowhereFoghornisreading"ATaleofTwoCities"--hisad-libbingandtalkingoverthedirectorcauseanexasperatedHeneryHawktogetupfromthecontrolpanelandwhackhimwithaclub.)[22]Dopeopleusesmartphonestododumbthings?(Cutsto3officeworkersusingverysillysmartphoneappstohelpcelebratetheendoftheworkweek.)[23]

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[edit]Radioads"Wouldheliummakeoperasoundlessstuffy"(Cutstomaleoperasingersinginginadeepvoice,theninhalinghelium,andcontinuinginahigh-pitchedvoice.)"Domimesmakeevenlesssensewhenyoucan'tseethem?"(Cutstoanarratordescribingamimepretendingtobeinsideaninvisiblebox.)"Issneakingoutofaboringmeetingwhilewearingtapshoesabadidea?"(Cutstoaboringmeetingwithtapshoesinthebackground,untilthebosscatcheson.)"Doesarollingstonegathernomoss?"(Cutstothesoundofaboulderrollingthroughvariousthingsuntilitcrashestoastop,withMcGlonethensaying,"Nomoss--you'regonnahavetotrustmeonthisone.")"Doonlydogsheardogwhistles?"(Cutstothesoundofsomeonebreathingin,thenblowinginadogwhistleafewtimes,beforebeinginterruptedbyseveralbarkingdogs.)"Ifatreefallsintheforestandnooneisaround,doesitmakeanoise?"(Cutstothesoundofatreefallingandcrashing,withMcGlonethensaying,"Yep.")"Istextinggettingwayoutofhand?"(McGlonethenbeginstoelaborate,butisinterruptedanddistractedbyseveralincomingtexts,ultimatelyrespondingtoonemessagewith"LOL,URmyBFF.")[edit]ShortStoriesandTallTales

Startingin2010,therehavebeenTVcommercialsinwhichanurseryrhyme,beingreadtotheaudiencefromanillustratedbookentitledShortStoriesandTallTales,turnsintoanadforGEICOhomeowner'sinsurance:

Inone,thecowwhojumpedoverthemooncrashesdownthroughsomeone'sroof;luckily,theownerwasinsuredwithGEICO.Inanother,theItsyBitsySpider'shomeisfloodedasaresultofacloggeddownspout,andhismattressisruined;thankstoGEICO,henowhasa"SleepNumber"bed.Hissleepnumberis25.AburglarbreaksintoLittleMissMuffet'shouseandstealshertuffets,whichwerefortunatelyinsured.Theburglarwaslatercaught,givenawaybyawheystain.[edit]Xtranormal

Neartheendof2010,anewadvertisingcampaignbeganmadeupofamateurishcomputeranimatedadvertisements,supposedlymadein15minutes,createdwiththecomputersoftwareprogramXtranormal.[24]

[edit]EasierWaytoSave

Startinginthesummerof2011,anewseriesofadvertisinginvolvedpeoplediscoveringunusualwaystosavemoney.Televisioncommercials:Acoupleteachingtheir6yearoldsonhowtodunkabasketballinordertohelphimgetascholarship,withhimgettingstuckonthebasket.AdogandacockatooplayingA-Ha's"TakeOnMebecausetheirownercan'taffordtokeepdownloadingmusic."Aseacaptainlivingasaroommate,rehearsing"Major-General'sSong."Awomanturningherdaughter'spetfishintoherhusband'smeal.Robotshiredinadaycarecenterbecausethey"workforfree".Threeguineapigsrowingtheirboattoproduceelectricityfortheirowner'scom

puter.Acoupleadoptingablackrescuepantherwhocanprotecttheirhouse.AmansingingapersonaladtothetuneofBonnieTyler's"TotalEclipseoftheHeart"becausedatingwebsitescosttoomuchmoneyThreemiddleschoolgirlscriticizeonwhatthemaniseating,onlytowatchhisweight.Radiocommercials:Amanwhotriestocuthiswife'shair,whileshesleeps,insteadofgoingtothehairstylist.Amanwhocanonlyrelyontoll-freenumbers.

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Amanconsolidatinghis5daughters'weddingsintooneday.Awomancarpoolingwithherdaughter'sschoolbus.Anumpirewhocannotpayforhiscontacts,usingthelostpairofeyeglasseshefound.Amanturninghisbathroomshowerintoanamusementattraction,insteadoftakinghisfamilytoanamusementpark.Amanusingcarrierpigeonstosendlettersbecauseofthehighcostofpostagestamps.Amanwhocan'tspendmoneyontheInternetforhishome,thususinghisneighbor'sunprotectedconnection.[edit]GEICOApp

Intheendingof2011,MaxwellreturnedtoadvertisethenewGEICOApp.[edit]References

^PostedbyBen(2009-05-05)."TheInoculatedInvestor:2009BerkshireHathawayAnnualMeetingNotes".Inoculatedinvestor.blogspot.com.Retrieved2010-07-23.^http://www.nytimes.com/2011/07/08/business/media/geico-uses-many-campaigns-to-stand-out-in-a-crowd.html^abGeckowasn'tfirstchoiceforGEICO.USAToday,July16,2006.RetrievedFebruary16,2007.^"Advertising>AnimalMascots>GeicoGecko(GEICOInsurance)".tvacres.com.Retrieved2010-04-22.^Weir,William(2006-02-21)."LittleLizardSays'ElloToANewInflection",Th

eHartfordCourant,Retrieved2012-02-11.^"GeicoGeckoDoingtheRobot".AutoInsurancehelper.Retrieved2010-04-22.^Schneider,Michael(2007-03-01)."ABCdeveloping'Cavemen'".Variety.^"MikeWallace-NASCAR-NationwideSeriesdrivers".autoevolution.Retrieved2010-04-22.^Montgomery,Lee(2008-12-01)."MikeWallacescramblingtofindsponsorfor2009Nationwideseason".scenedaily.com.Retrieved2010-04-22.^"LaurenWallace:'Imahundredmilesaway,son,readytostrike'".NASCARNews.2008-05-01.Retrieved2010-04-22.^"GeicoHastheBestCarInsuranceAdsintheIndustryBarNone".CarInsurance357.2008-02-25.Retrieved2010-04-22.^"TheRemakeof'Somebody'sWatchingMe'",geico.com^"DidHBO's'TrueBlood'CampaignAchieveImmortalityorJustPlainSuck?".Fas

tCompany.2009-06-15.Retrieved2010-07-23.^"TooTall".YouTube.2005-12-06.Retrieved2011-09-27.^"CharlieDaniels".YouTube.2005-12-06.Retrieved2011-09-27.^Malykhina,Elena(2009-12-28)."GeicoPoses'RhetoricalQuestions'".BrandWeek.Retrieved2010-04-13.^Llovio,Louis(2009-12-24)."MartinAgencyrollingoutnewadsforGEICO".RichmondTimes-Dispatch.Retrieved2010-04-13.^"Biscuit".YouTube.2005-12-06.Retrieved2011-09-27.^"Fire".YouTube.2005-12-06.Retrieved2011-09-27.^"Piggy".YouTube.2005-12-06.Retrieved2011-09-27.^"IsthePenMightier?".YouTube.Retrieved2011-09-27.^"FoghornLeghorn".YouTube.Retrieved2011-09-27.^"Smartphone,dumbthings".YouTube.Retrieved2011-09-27.

^Hart,Hugh(October26,2010),"Video:Robo-TalkingSuperheroAdUsesText-to-VoiceTrick",Wired